or


[12/14/11 - 11:46 AM]
Style Network Delivers Best Year Ever Becoming Fastest Growing Cable Network in 2011
The Style Network spins the numbers for the year to date.

[via press release from Style]

STYLE NETWORK DELIVERS BEST YEAR EVER BECOMING FASTEST GROWING CABLE NETWORK IN 2011

Network Records Year-Over-Year Double Digit Increases Across All Key Demos Up +52% in W18-34, +33% in W18-49, +49% A18-34 and +16% in Total Viewers

Style Joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in Achieving Record Highs

LOS ANGELES - December 14, 2011 - The Style Network marked its best year ever becoming the fastest growing cable network in 2011, according to Nielsen. Now reaching more than 75 million subscribers, the network delivered double-digit growth across all key demos, boasting its most watched year ever in primetime up +52% W18-34, +49% A18-34, +33% W18-49 and +16% in total viewers, while lowering its median age by more than four years to 40.

Style's 2011 growth was fueled by the success of its popular original series "Jerseylicious," "Tia & Tamera," "Big Rich Texas," "Giuliana & Bill" and "Glam Fairy." The freshman series "Tia & Tamera," was the network's most watched series ever, which delivered nearly one million total viewers and demonstrated its young female appeal by outperforming the CW's primetime average by +12% in W18-34. Also, "Big Rich Texas," the network's second most watched freshman series ever was one of the year's fastest growing new series across all cable networks, increasing +74% from premiere to finale among total viewers. The recent premiere of "Glam Fairy" debuted as Style's 2nd most watched series premiere ever, while returning series "Jerseylicious" and "Giuliana & Bill" also posted their largest audiences ever with the 4th season of "Giuliana & Bill" +23% in total viewers and +11% in W18-49 over its prior season. The Style network - one of the cable entertainment brands of NBCUniversal -- including Bravo, E!, mun2, Oxygen, Sprout, Syfy and USA - helped NBCUniversal deliver the #1 audience of affluent and educated viewers in all of television. Additionally, Style joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in achieving record highs for their businesses.

"This year has been full of milestones, firsts and 'best-evers' for Style," said Salaam Coleman Smith, President, The Style Network. "We launched three of our most successful freshman series with 'Tia & Tamera,' 'Big Rich Texas' and 'Glam Fairy' and saw tremendous growth in our returning series 'Jerseylicious' and 'Giuliana & Bill.' With another rich development slate coupled with the strength of our returning series, we look forward to another record-breaking year in 2012."

Style achieved the largest year-over-year primetime growth among W18-49 (+33%) of any mid-tier cable network and three of Style's original series delivered more than 500,000 total viewers including "Tia & Tamera," "Jerseylicious" and "Giuliana & Bill."

Style's digital properties also delivered impressive gains this year with Mystyle.com increasing its average monthly unique visitors to 561,000, while registering 8 million video views this year-to-date, up +7% over last year, according to Omniture. The network's social media sites attracted more than 3 million followers with @mystylequicktip reaching close to one million followers and the "Jerseylicious" Facebook page had 40 million plus impressions in 2011. Style's momentum also continued in the marketplace with numerous multi-platform sponsors including Macy's Hotel Collection, Progresso, Ikea and NYX Cosmetics among others which contributed to a 15 percent revenue increase in advertising sales for 2011.

Source: Nielsen, 2011 YTD (12/27/10-11/20/11) L+7 blended with L + SD Data through 12/24/11 vs. year-ago equivalent (primetime = Mon-Sun 8-11 P). Fastest growing ad-supported network based on Nielsen Universe Estimate from Dec '12 vs. Dec '11 (excluding sports networks). Individual series performance based on primary time period avg (L+SD). CW primetime avg based on Aug - Oct '11, mirroring Tia & Tamera's season. Largest growth among 65-80 million homes based on avg Universe Estimate from Jan-Dec '11. MyStyle video views based on Omniture, SiteCatalyst January 2011-December 2011 vs. Year Ago Equivalent.

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy," "Big Rich Texas," "Clean House New York," "How Do I Look?," "Kimora: Life in the Fab Lane," "Too Fat for 15: Fighting Back" and "Ruby." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.





  [december 2011]  
S
M
T
W
T
F
S
    


· BIG RICH TEXAS (STYLE)
· GIULIANA & BILL (E)
· GLAM FAIRY (STYLE)
· JERSEYLICIOUS (STYLE)
· TIA & TAMERA (STYLE)





most recent ratings | view all posts
[03/11/25 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" also improved year to year in Total Viewers and Adults 18-49.

[03/11/25 - 12:01 PM]
Netflix Top 10 Week of March 3: "Running Point" Scores, "Plankton: The Movie" Makes a Splash in This Week's Top 10
With an A-list cast led by Robert De Niro, the political-themed limited series "Zero Day," about a devastating cyberattack, was a hit again this week, landing at No. 2 on the English TV list (7.5 million views).

[03/11/25 - 10:13 AM]
"NBA Saturday Primetime on ABC": Boston Celtics Victory Over Los Angeles Lakers was Most-Watched NBA Regular-Season Game Across Any Platform in Seven Years (Excluding Christmas)
The March 8 broadcast peaked with 5,342,000 viewers from 9:15-9:29 p.m. ET.

[03/11/25 - 08:00 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Since 2022
The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, January 29.

[03/10/25 - 08:31 AM]
Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09
It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women's college basketball games.

[03/07/25 - 10:34 AM]
"Georgie and Mandy's First Marriage" Hits Series High Thursday Night
CBS was the #1 broadcast network last night with 5.63 million viewers, up +6% from last week and +25% more viewers than ABC and NBC combined last night (4.50 million).

[03/06/25 - 10:02 AM]
CBS' "Beyond the Gates" Improves Time Period by +78%
In its first week on air, "Beyond the Gates" reached over 5.2 million unique viewers.

[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.

[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.

[03/04/25 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49, posting its strongest numbers across the board in 4 weeks.

[03/04/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 24: "Zero Day" Climbs to No. 1 in This Week's Top 10
The true-crime documentary series "American Murder: Gabby Petito" continued to thrill audiences (11.3 million views) while "Running Point," the Kate Hudson-starring comedy series from executive producer Mindy Kaling, debuted at No. 3, with 9.3 million views.

[03/04/25 - 10:54 AM]
97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49
The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).

[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.

[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.