or


[12/28/11 - 12:50 PM]
2011 is ABC Family's #1 Year in Prime Across All Key Demos
ABC Family spins the numbers for the year to date.

[via press release from ABC Family]

Ratings Highlights for 2011 Final National Ratings

2011 is ABC Family's #1 Year in Prime Across All Key Demos

~Posts 8th Straight Year of Gains in Viewers, Adults 18-34, Women 18-49 and Viewers 12-34

~Scores Highest Annual Competitive Rank Ever in Women 18-34 and Women 18-49

~"Pretty Little Liars" is Cable's TV #1 Scripted Series in Females 12-34

~Newcomer "Switched at Birth" is the #1 New Cable Series of Summer 2011

Another December and Fourth Quarter to Remember for ABC Family

~ Cable TV's #1 Network for the 3rd Straight December in Core Female Demos

~ #1 Quarter in Adults 18-34 and Adults 18-49; Best Competitive Rank Ever in 18-49s

~ #2 Month Ever, Driven by a Near Record-Setting "25 Days of Christmas 2011"

The Walt Disney Company Holds 3 of Cable's Top 4 Networks in Prime for the 5th Straight December in Total Viewers, and 3 of the Top 10 Most-Watched Networks for the 3rd Straight Year

ABC Family - 2011

In another banner year, 2011 wrapped as ABC Family's most-watched year on record in Prime in Total Viewers (1.46 million), Adults 18-34 (400,000), Adults 18-49 (678,000) and Viewers 12-34 (627,000), as well as across key Women 18-34 (269,000), Women 18-49 (443,000) and Females 12-34 (437,000), posting solid gains year to year. Impressively, 2011 marked ABC Family's 8th consecutive year of growth in Prime in Total Viewers, Adults 18-34, Women 18-49 and Viewers 12-34, and 6th straight year in Women 18-34 and Females 12-34.

Competitively, ABC Family recorded its highest annual Prime rank ever in Women 18-34 (#3) and Women 18-49 (#3), was the #3 cable network in Prime for the 2nd straight year in Females 12-34 and ranked among the Top 10 cable networks for the 3rd consecutive year in Total Viewers (#10), Adults 18-34 (#8), Adults 18-49 (#10) and Viewers 12-34 (#7).

"2011 marks eight consecutive years of record ratings growth and is the most-watched year on record in Prime with our key Females demos," said Michael Riley, president, ABC Family. "The network's success has been driven by our brand-defining programming and original scripted fare, including the 2011 groundbreaking original series, 'Switched at Birth' and our well known 'The Secret Life of the American Teenager' and 'Pretty Little Liars,' making a great triple-threat for us. Our focus in 2012 will be to continue to build upon these successes and keep the emphasis on the great story-telling that resonates so strongly with our Millennial viewers."?

2011 Program and Daypart Highlights

ABC Family enjoyed another banner year with original programming, delivering the year's Top 2 scripted cable TV series in core Millennial Females 12-34 with seasons 1B and 2A of "Pretty Little Liars," and owning 4 of the Top 5 overall with season 4A of "The Secret Life of the American Teenager" and newcomer "Switched at Birth." In fact, "Switched at Birth" ranked as the #1 new cable series of Summer 2011 in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34.

· Among Females 12-34, ABC Family delivered the year's Top 2 scripted cable series with season 1B of "Pretty Little Liars" (2.32 million/5.0 rating) and season 2A of "Pretty Little Liars (2.25 million/4.9 rating), and 4 of the Top 5 scripted cable series overall with season 4A of "The Secret Life of the American Teenager" (1.75 million/3.8 rating) and newcomer "Switched at Birth" (1.67 million/3.6 rating).

· Among Women 18-34, ABC Family held 3 of the year's Top 5 scripted cable series with season 1B of "Pretty Little Liars" (#3 - 1.20 million/3.5 rating), season 2A of "Pretty Little Liars" (#4 - 1.14 million/3.3 rating) and season 4A of "The Secret Life of the American Teenager" (#5 - 1.11 million/3.3 rating).

· "Switched at Birth" ranked as the #1 new cable series of Summer 2011 in Adults 18-34 (1.27 million/1.9 rating), Women 18-34 (996,000/2.9 rating), Viewers 12-34 (2.05 million/2.2 rating) and Females 12-34 (1.67 million/3.6 rating).

· The world TV premiere of "Mean Girls 2" (1/23/11) stood as the #1 TV movie of 2011 in Females 12-34 (1.80 million/3.9 rating), and was the #3 basic cable movie in Women 18-34 (745,000/2.2 rating). In addition, the debut of original movie, "Cyberbully" (7/17/11) was the year's #3 TV movie in Females 12-34 (1.72 million/3.7 rating).

· Year to year in Prime, ABC Family levied across-the-board increases, including by double-digit percent margins in Adults 18-34 (+10% - 400,000 vs. 365,000), Women 18-34 (+10% - 269,000 vs. 245,000) and Females 12-34 (+10% - 437,000 vs. 398,000).

· Notably, for the 3rd straight year The Walt Disney Company held 3 of cable's Top 10 networks in Total Viewers in Prime with Disney Channel (#2 - 2.65 million), ESPN (#3 - 2.34 million) and ABC Family (#10 - 1.46 million).

ABC Family - December 2011 (11/28/11-12/25/11)

Powered by the 14th annual "25 Days of Christmas" programming extravaganza, December 2011 ranked as ABC Family's 2nd-most-watched month in the network's history in Prime in Total Viewers (2.39 million), Adults 18-34 (622,000), Women 18-34 (395,000), Adults 18-49 (1.12 million), Women 18-49 (687,000) and Viewers 12-34 (872,000), behind only December 2010.

· For the 3rd consecutive December, ABC Family ranked as cable's #1 network in Women 18-34 and Women 18-49, and also ranked #1 in Viewers 12-34 in Females 12-34; Top 5 ranks were achieved in Total Viewers (#4), Adults 18-34 (#3) and Adults 18-49 (#4).

· Impressively, for the 5th consecutive December, The Walt Disney Company owned 3 of cable's Top 4 networks in Total Viewers with ESPN (#1 - 3.18 million), Disney Channel (#3 -- 2.62 million) and ABC Family (#4 - 2.39 million).

ABC Family - 4Q 2011 (9/26/11-12/25/11)

Also driven by a near record-setting "25 Days of Christmas" campaign, 4Q 2011 became ABC Family's #1 quarter on record in Prime in Adults 18-34 (444,000) and Adults 18-49 (768,000), and its #2 quarter of all time in Total Viewers (1.64 million), Women 18-34 (288,000), Women 18-49 (483,000) and Viewers 12-34 (650,000).

· Competitively, ABC Family achieved its highest quarter rank ever in Adults 18-49 (#5), matched its highest rank ever in Women 18-49 (#3 - tied 3Q11) and recorded its 2nd-highest rank ever in Women 18-34 (#3 - tied 3Q11) and Females 12-34 (#2 - tied various quarters).

· Versus 4Q10, ABC Family climbed by 5% in Adults 18-34 (444,000 vs. 422,000), by 8% in Women 18-34 (288,000 vs. 267,000), by 8% in Viewers 12-34 (650,000 vs. 604,000) and by 12% in Females 12-34 (423,000 vs. 377,000).

"25 Days of Christmas 2011" (12/1/11-12/25/11)

ABC Family's 14th annual "25 Days of Christmas 2011" wrapped as the event's 2nd-most-watched event on record among target demos Adults 18-34 (601,000), Women 18-34 (379,000), Viewers 12-34 (855,000) and Females 12-34 (538,000), behind only last year.

· ABC Family swept cable's #1 rank from 7:00-10:00 p.m. among all target 18-34, 18-49 and 12-34 demographics, and ranked a strong #3 in Total Viewers.

Source: Nielsen Media Research (National Ratings, most current. 2011: 12/27/11-12/25/11; December 2011: 11/28/11-12/25/11; 4Q 2011: 9/26/11-12/25/11. Prime: M-Su., 8:00 - 11:00 p.m.





  [december 2011]  
S
M
T
W
T
F
S
    


· CYBERBULLY (ABC FAMILY)
· MEAN GIRLS 2 (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).

[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).

[02/18/25 - 09:22 AM]
"The White Lotus" Season 3 Premiere Checks in with 2.4 Million Viewers, Up 57% Growth from Previous Season
After 36 hours the Season 3 premiere has doubled the Season 2 premiere episode during the same amount of time, and grew 90% since Sunday night, bringing the domestic audience to 4.6 million cross platform viewers.

[02/18/25 - 06:02 AM]
The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The season opener at Daytona delivered the largest audience for any Xfinity Series race in almost three years, with 1.8 million total viewers, according to Nielsen fast national ratings.

[02/17/25 - 04:03 PM]
"SNL50: The Anniversary Special" Watched by 14.8 Million Viewers and Scored a 2.53 Rating in the 18-49 Demo Across Both NBC and Peacock in Live + Same Day Viewing
It's NBC's most-watched primetime entertainment telecast in both categories in five years (since the 2020 Golden Globe Awards).

[02/17/25 - 11:03 AM]
ABC Scores Significant Tuesday Night Linear Win Over Original Series Network Competition for First Time This Season in Total Viewers and Adults 18-49
Powering Tuesday nights at 9 p.m., "High Potential" continued its remarkable momentum becoming the No. 1 show of the night on broadcast and cable, earning 8.35 million Total Viewers and 0.69 rating in Adults 18-49.

[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).