[01/04/12 - 10:44 AM]
CBS Closes the First Half of the Season With Historic Benchmarks in Viewers and Adults 18-49
CBS spins the numbers for the season to date.

[via press release from CBS]


CBS Has the Largest First-Half Lead By Any Network in Viewers Since 1987-88

CBS Has 14 of the Top 20 Program in Viewers - The Most By Any Network Since the Advent of People Meters (1987)

Network is Also First in Adults 18-49 With Six of the Top 10 Shows, Its Most Since 1987-88

CBS concluded the first half of the 2011-2012 season as #1 in viewers and adults 18-49 with some historic benchmarks in both measures, according to Nielsen most current ratings through Jan. 1, Week 15 of the season.

2011-2012 Viewers Adults 18-49 Adults 25-54
CBS 12.10m 3.2 4.1
NBC 7.37m 2.5 3.0
ABC 8.70m 2.5 3.1
FOX 8.57m 3.1 3.5

CBS +2% +7% +2%
NBC -9% -11% -6%
ABC -1% n.c. n.c.
FOX +14% +15% +17%

Source: Nielsen NPM 9/19/11-1/1/12 vs. 9/20/10-1/2/11; most current data

First-Half Highlights in Viewers

· With 12.10 million viewers, this is the best delivery by any network during the first half of the season since 2006-07 (5 years), when CBS averaged 12.33 million viewers.

· CBS leads the second place network (ABC) by +3.40m viewers. This is the largest first-half lead for any network during the first half of the season since 1987-88, when NBC beat ABC by +4.8m viewers.

· CBS has 14 of top 20 programs - more than any network since the advent of people meters in 1987.*

· For the second consecutive year, CBS has 20 of the Top 30 shows, more than any network since people meters.

· CBS has the most programs up from the year-ago time period (13).

First-Half Highlights in Adults 18-49

· CBS leads the first half of 2011-12 season in adults 18-49 for the second consecutive year and six of the past eight years.

· CBS's 3.2 rating is the network's best first-half performance since the 2007-08 season (4 years).

· CBS has six of the Top 10 programs, twice as many as last year and its most since people meters.

· CBS has 10 of the Top 20 programs, its most since people meters and more than any network since 1996-97 (NBC-12).*

· CBS has the most programs up from the year-ago time period (14), five more than last year.

*Excludes specials, breakouts and pre/post game sports shows.

  [january 2012]  

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