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[01/09/12 - 08:36 AM]
Sunday's Broadcast Ratings: Rough Start for NBC's "The Firm" as CBS's Dominates With NFL
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, january 8, 2012)

Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

CBS (22.64 million viewers, #1; adults 18-49: 7.1, #1) overshadowed the competition on Sunday with a massive 90-minute "NFL Overrun" (39.05 million viewers, #1; adults 18-49: 13.7, #1) followed by new episodes of "60 Minutes" (15.72 million viewers, #2; adults 18-49: 4.0, #2), "The Good Wife" (11.21 million viewers, #3; adults 18-49: 2.7, #6) and "CSI: Miami" (10.13 million viewers, #5; adults 18-49: 2.5, #7).<,/p>

ABC (7.23 million viewers, #2; adults 18-49: 2.3, #2) then was the king of the leftovers with fresh installments of "America's Funniest Home Videos" (5.78 million viewers, #11; adults 18-49: 1.4, #12), "Once Upon a Time" (10.33 million viewers, #4; adults 18-49: 3.7, #3), "Desperate Housewives" (8.79 million viewers, #6; adults 18-49: 3.0, #T4) and "Pan Am" (4.04 million viewers, #15; adults 18-49: 1.3, #T13).

Next up was FOX (4.04 million viewers, #4; adults 18-49: 1.9, #3) with repeats of "Bob's Burgers" (1.84 million viewers, #17; adults 18-49: 0.7, #17) and "The Cleveland Show" (2.32 million viewers, #16; adults 18-49: 0.9, #16) followed by new episodes of "The Simpsons" (5.11 million viewers, #12; adults 18-49: 2.3, #8), "The Cleveland Show" (4.37 million viewers, #14; adults 18-49: 2.1, #T9), "Family Guy" (6.04 million viewers, #9; adults 18-49: 3.0, #T4) and "American Dad" (4.59 million viewers, #13; adults 18-49: 2.1, #T9).

And finally, NBC (6.25 million viewers, #3; adults 18-49: 1.3, #4) offered up a special "Dateline NBC" (6.22 million viewers, #8; adults 18-49: 1.2, #15) followed by the premiere of "The Firm" (6.78 million viewers, #7; adults 18-49: 1.5, #11) and a second hour of "The Firm" (5.79 million viewers, #10; adults 18-49: 1.3, #T13).

Week-to-week changes (adults 18-49):
+35.59% - 60 Minutes
+27.59% - Once Upon a Time (vs. 12/11/11)
+25.00% - CSI: Miami (vs. 12/11/11)
+15.38% - Desperate Housewives (vs. 12/4/11)
+12.50% - The Good Wife (vs. 12/11/11)
0.00% - America's Funniest Home Videos (vs. 12/4/11)
-3.23% - Family Guy (vs. 12/11/11)
-8.70% - The Cleveland Show (vs. 12/11/11)
-16.00% - American Dad (vs. 12/11/11)
-18.75% - Pan Am (vs. 12/4/11)
-23.33% - The Simpsons (vs. 12/11/11)

Year-to-year changes (adults 18-49):
+60.00% - 60 Minutes (vs. CSI: Miami)
+42.31% - Once Upon a Time (vs. Extreme Makeover: Home Edition)
+38.89% - CSI: Miami (vs. Criminal Minds (Repeat))
+9.09% - Dateline NBC
-10.00% - The Good Wife (Vs. Undercover Boss)
-21.05% - Desperate Housewives
-22.22% - America's Funniest Home Videos
-36.17% - Family Guy
-40.00% - American Dad (vs. The Cleveland Show)
-42.31% - The Firm - 9:00 (vs. The Cape)
-43.48% - Pan Am (vs. Brothers & Sisters)
-50.00% - The Firm - 10:00 (vs. The Cape)
-53.33% - The Cleveland Show (vs. Bob's Burgers)
-59.65% - The Simpsons


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/9/11):

FOX (17.40 million viewers, #1; adults 18-49: 7.1, #1) had no trouble taking home top honors on Sunday thanks to its mix of "NFL Overrun" (35.96 million viewers, #1; adults 18-49: 13.0, #1), "The OT" (29.74 million viewers, #2; adults 18-49: 11.0, #2), "The Simpsons" (12.65 million viewers, #4; adults 18-49: 5.7, #3), the premiere of "Bob's Burgers" (9.41 million viewers, #8; adults 18-49: 4.5, #5), "Family Guy" (9.29 million viewers, #9; adults 18-49: 4.7, #4) and the relocated "The Cleveland Show" (7.36 million viewers, #15; adults 18-49: 3.5, #7).

ABC (9.43 million viewers, #3; adults 18-49: 2.6, #2) then snagged a distant silver medal with new episodes of "America's Funniest Home Videos" (7.55 million viewers, #14; adults 18-49: 1.8, #T14), "Extreme Makeover: Home Edition" (9.11 million viewers, #10; adults 18-49: 2.6, #T9), "Desperate Housewives" (12.69 million viewers, #3; adults 18-49: 3.8, #6) and "Brothers & Sisters" (8.38 million viewers, #12; adults 18-49: 2.3, #13).

Next up was CBS (10.26 million viewers, #2; adults 18-49: 2.2, #3) with new episodes of "60 Minutes" (10.45 million viewers, #7; adults 18-49: 1.6, #16), "CSI: Miami" (11.90 million viewers, #5; adults 18-49: 2.5, #12), "Undercover Boss" (11.60 million viewers, #6; adults 18-49: 3.0, #8) and a repeat of "Criminal Minds" (7.09 million viewers, #16; adults 18-49: 1.8, #T14).

And finally, a two-hour "Dateline NBC" (5.62 million viewers, #17; adults 18-49: 1.1, #17) led into the premiere of "The Cape" (8.50 million viewers, #11; adults 18-49: 2.6, #T9) followed by a second "The Cape" (8.28 million viewers, #13; adults 18-49: 2.6, #T9) on NBC (7.00 million viewers, #4; adults 18-49: 1.8, #4).

Week-to-week changes (adults 18-49): The Simpsons (72.70% vs. 12/12/10), Family Guy (17.50% vs. 12/12/10), The Cleveland Show (16.70% vs. 12/5/10), Undercover Boss (11.10%), CSI: Miami (0.00%), Desperate Housewives (0.00%), Extreme Makeover: Home Edition (-3.70%), Brothers & Sisters (-4.20%), America's Funniest Home Videos (-14.30%), 60 Minutes (-20.00%).

Source: Nielsen Media Research





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