OXYGEN SCORES DOUBLE DIGIT INCREASES IN KEY DEMOS FOR THIRD "GLEE" MARATHON
"Glee" Up 88% Among Women 18-34
NEW YORK - January 18, 2012 - Oxygen's Saturday afternoon "Glee" marathon stack (January 14th from 11am - 11:30 pm ET) scored double digit increases across all key demos for the network, according to Nielsen. Compared to the prior four week time period average, the "Glee" marathon increased an impressive +88% among W18-34 and +52% among W18-49. The marathon peaked at 4pm in the key W18-34 demo up +265% above the time period average.
The "Glee" marathon on Oxygen included fan favorite episodes from all three seasons of "Glee" including "Theatricality," "Britney/Brittany" and "The Substitute" (featuring guest star Gwyneth Paltrow). Episodes featuring "The Glee Project" season one winner Damian McGinty and runner-up Lindsay Pearce also aired and Pearce and McGinty (paired with guest Cameron Mitchell) each hosted a special OxygenLive, Oxygen's dual screen viewing experience, which launched during their respective episodes.
Source: Nielsen Media Research, LS
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Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 77 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.