or


[01/30/12 - 08:55 AM]
ABC's "Once Upon a Time" Draws Its Top Audience in 11 Weeks
ABC spins the numbers for Sunday, January 29.

[via press release from ABC]

ABC's "Once Upon a Time" Draws Its Top Audience in 11 Weeks

Some early info on ABC's Sunday, ahead of the regular press release.

During the 7 o'clock hour opposite the NFL's 2012 Pro Bowl, ABC's America's Funniest Home Videos ranked as the dominant #1 non-sports program in Adults 18-49, leading runner-up CBS' 60 Minutes by 27%.

· ABC's America's Funniest Home Videos attracted its biggest audience since November (2nd-largest of the season) and equaled its top Adult 18-49 number since early-May - since 11/27/11 and 5/1/11, respectively.

Rising week to week and building sharply on its lead-in against the football game (+48% in viewers/+79% in young adults), ABC freshman drama Once Upon a Time emerged as Sunday's #1 non-sports TV program among Adults 18-49. During the 8 o'clock hour, ABC's Once Upon a Time outdelivered CBS' Undercover Boss by 13% and Fox's animated comedies by 48% (The Simpsons/Napoleon Dynamite).

· Growing week to week in Viewers (+16%) and Adults 18-49 (+6%), Once Upon a Time produced its most-watched telecast overall in 11 weeks - since 11/13/11. In addition, the Disney-owned drama surged by 24% over the prior week in Teens 12-17 to match the series' 2nd-highest-ever number.

· Although facing the Pro Bowl this year, Once Upon a Time delivered big time-period increases for ABC in the hour, growing over the year-ago night with original programming by 2.3 million viewers and by 42% in Adults 18-49.

From 9-11pm, ABC's Hallmark Hall of Fame: A Smile as Big as the Moon was up from the last Hallmark Hall of Fame movie (on 11/27/11), gaining 7% in Total Viewers and surging 36% in Adults 18-49.

· With A Smile as Big as the Moon, the Network pulled in its largest audience in the 2-hour time period since November - since 11/20/11.

Quick Take for Sunday, January 29, 2012 (Fast Affiliate Live + Same Day Ratings)

Standing as the Top Non-Sports Show at 7pm in Adults 18-49, ABC's "America's Funniest Home Videos" Equals its Highest Rating Since May

Sunday's No. 1 Non-Sports TV Program in Adults 18-49, ABC's "Once Upon a Time" Attracts its Biggest Audience in 11 Weeks and the Series' 2nd-Best-Ever Teen Number

ABC's "Hallmark Hall of Fame" is Up Over the Franchise's Most Recent Movie, Drawing the Network's Biggest Audience in the Time Period Since November

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, opposite the NFL's 2012 Pro Bowl, ABC's "America's Funniest Home Videos" ranked as the dominant No. 1 non-sports program in Adults 18-49, leading runner-up CBS' "60 Minutes" by 27% (1.9/5 vs. 1.5/4).

· ABC's "America's Funniest Home Videos" attracted its biggest audience (7.3 million) since November (2nd-largest of the season) and equaled its top Adult 18-49 number since early-May - since 11/27/11 and 5/1/11, respectively.

"Once Upon a Time" (8:00-9:00 p.m.)

Rising week to week and building sharply on its lead-in against the football game (+48% in viewers/+79% in young adults), ABC freshman drama "Once Upon a Time" emerged as Sunday's No. 1 non-sports TV program among Adults 18-49 (3.4/8). During the 8 o'clock hour, ABC's "Once Upon a Time" outdelivered CBS' "Undercover Boss" by 13% (3.0/7) and Fox's animated comedies by 48% ("The Simpsons"/"Napoleon Dynamite" = 2.3/5).

· Growing week to week in Viewers (+16%) and Adults 18-49 (+6%), "Once Upon a Time" (10.8 million) produced its most-watched telecast overall in 11 weeks - since 11/13/11. In addition, the Disney-owned drama surged by 24% over the prior week in Teens 12-17 to match the series' 2nd-highest-ever number.

· Although facing the Pro Bowl this year, "Once Upon a Time" delivered big time-period increases for ABC in the hour, growing over the year-ago night with original programming by 2.3 million viewers and by 42% in Adults 18-49 ("Home Edition" = 8.5 million and 2.4/6 on 1/30/11).

"Hallmark Hall of Fame: A Smile as Big as the Moon" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "Hallmark Hall of Fame: A Smile as Big as the Moon" was up from the last "Hallmark Hall of Fame" movie (on 11/27/11), gaining 7% in Total Viewers (6.9 million vs. 6.4 million) and surging 36% in Adults 18-49 (1.5/4 vs. 1.1/2).

· With "A Smile as Big as the Moon," the Network pulled in its largest audience in the 2-hour time period since November - since 11/20/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 01/29/12.





  [january 2012]  
S
M
T
W
T
F
S


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· NAPOLEON DYNAMITE (FOX)
· ONCE UPON A TIME (ABC)
· SIMPSONS, THE (FOX)
· SMILE AS BIG AS THE MOON, A (ABC)





most recent ratings | view all posts
[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).