[02/07/12 - 11:31 AM]
Turner Weekly Ratings - Adult Swim Ranked #1 on Basic Cable for Total Day Delivery of All Young Adult and Young Men Demos
Turner spins the numbers for the week of January 30-February 5.

[via press release from Turner]

Adult Swim

Across the first week of February, Adult Swim ranked #1 on basic cable for Total Day Delivery of all young adult and young men demos - adults 18-34, adults 18-49, adults 18-24, men 18-34, men 18-49 and men 18-24. Compared to the same time period last year, average adults 18-34 delivery (541,000) increased by 5%, adults 18-24 (327,000) by 18% and men 18-24 (201,000) by 9%.

Adult Swim programming - including Family Guy, Robot Chicken and American Dad - accounted for 14 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 17 of the top 50 among men 18-34, also more than any other network.

Cartoon Network

Across the first week of February 2012, Cartoon Network stood out as the #1 television network - broadcast & cable - in early prime time (7-9 p.m.) among boys 2-11, 6-11 and 9-14 every night of the week: Monday, Tuesday, Wednesday, Thursday and Friday. Among those nights, Monday and Wednesday night charted mostly double-digit delivery gains (between 18% -81% among kid demos) compared to last year's time period across kids and most boys demos.

Among its original programming, the network's newest live-action comedy series Level Up (Tuesday, 8 p.m.) scored as the #1 telecast of the day among boys 2-11 and 6-11, and #1 in its time period among all boys (including 9-14). Additional animated series that night--The Amazing World of Gumball (7:30 p.m., & recently named the 2012 Annie Award Winner for Best Animated Series for Kids) and Adventure Time (7 p.m.) - each ranked #1 in their time periods among all boys.

Overall for the week, Cartoon Network's early evening prime time (M-Su, 7-9 p.m.) averaged significant delivery gains across all kids demos vs. the same time period last year-average kids 6-11 delivery (730,000) increased by 17%, kids 2-11 (985,000) by 9% and kids 9-14 (561,000) by 17%. Total Day weekly delivery also grew by 7% among kids 9-14.

Monday night comedies (7-9 p.m.) once again propelled Cartoon Network to the #1 destination on all broadcast & cable television among kids 9-14 and all boys (2-11, 6-11 & 9-14), charting double-digit delivery gains among kids demos ranging between 18% - 58%. Regular Show (8 p.m.) ranked as the #1 telecast of the day among all boy demos, while Adventure Time (7 p.m. & 7:30 p.m.) and MAD (8:30 p.m.) each ranked #1 in their time periods among all boys.

Wednesday night's Ninjago (8 p.m.) continues to power Cartoon Network's Wednesday night (7-9 p.m.), ranking as television's #1 telecast of the day among kids 6-11 and all boys on all TV, and #1 among kids 9-14 on basic cable. The series also ranked #1 in its time period among kids 2-11 & 6-11, posting double and triple digit delivery gains across the board, ranging between 89% and 139%.

Turner Sports


Through 17 games of TNT's 2011-12 NBA regular-season schedule, the network continues to deliver double-digit gains vs. last year's corresponding coverage. The NBA on TNT is averaging a 1.8 U.S. rating (+29% over last year's corresponding coverage); 2,839,000 total viewers (+36%); and 2,116,000 households (+34%).

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 17 games vs. 14 games. (12/25/2011-2/2/2012) vs. (12/30/2010-2/3/2011)


Through six weeks of the network's 2011-12 regular-season schedule, NBA TV continues to experience significant double-digit increases compared to last season. The network is averaging 391,000 total viewers (+74%) and 306,000 households (+78%) for 34 games.

NBA TV's Tuesday Fan Night match-up (Jan. 31) featuring the Denver Nuggets vs. Memphis Grizzlies delivered 261,000 households; 310,000 total viewers; and 91,000 Men 18-34.


It was another big week for TBS, which ranked as basic cable's #1 network with adults 18-34 in primetime. Last week's success follows two consecutive months in which TBS ranked as the top entertainment network with that key demo.

The Big Bang Theory on TBS continues to lead the pack as basic cable's most-watched comedy. The Tuesday 9:30 p.m. episode topped the chart with 3.7 million viewers. The show also accounted for nine of basic cable's Top 10 sitcom telecasts for the week with adults 18-34 and adults 18-49.

After three consecutive months of growth, TBS's Emmy(R)-nominated late-night series CONAN continues to climb. Last week, the show averaged 1,031,000 viewers, up 8% compared to January. Among key demos, the show averaged 382,000 adults 18-34 (+9% vs. January) and 696,000 adults 18-49 (+12%). Meanwhile, time-shifted viewing grew the show's episodes for the week of Jan. 16 to 921,000 viewers in Live + 7 delivery, with 374,000 adults 18-34 and 634,000 adults 18-49.


Last week, TNT's acclaimed cop drama Southland scored its most-watched episode of the season, with 3.1 million viewers in Live + 3 delivery. Among key adult demos, the episode drew 1.5 million adults 18-49 in Live + 3 (+17% vs. the prior week), and 1.5 million adults 25-54 (+8%).

Three episodes into its fourth season, Southland is showing strong double-digit growth compared to season three, with total viewers up 10%, adults 18-49 up 15% and adults 25-54 up 10% among adults 25-54.


truTV's lineup of popular original series led the network to another weekly Top 10 finish among cable entertainment networks in the key men 18-49 demo. Particularly notable was the season finale of Full Throttle Saloon, which averaged more than 2 million viewers Wednesday at 9 p.m. and ranked as the #1 basic cable program in its timeslot with adults 18-49 (1.2 million). It was also cable's top non-sports program in the timeslot with men 18-49 and ranked among the Top 5 in the timeslot with adults 18-34 and men 18-34.

truTV's breakout hit Hardcore Pawn also performed exceptionally well, averaging more than 2.7 million viewers and ranking second among ad-supported cable programs in its Tuesday 9 p.m. timeslot with adults 18-34, men 18-34 and men 18-49.

Also scoring strong showings last week were Storage Hunters (2.2 million viewers Tuesday at 9:30 p.m.), World's Dumbest... (1.4 million viewers Thursday at 9 p.m.) and Impractical Jokers (1.3 million viewers Thursday at 10 p.m.), as well as the acquired hit Wipeout (1.5 million viewers Friday at 9 p.m.). All four shows ranked among basic cable's Top 5 entertainment programs in their respective timeslots with key adult and male demos.

  [february 2012]  


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