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[02/21/12 - 09:24 AM]
CBS Monday Posts Week-to-Week Growth; "Hawaii Five-0" Wins at 10 PM
CBS spins the numbers for Monday, February 20.
[via press release from CBS]

"HOW I MET YOUR MOTHER," "2 BROKE GIRLS," "TWO AND A HALF" AND " HAWAII FIVE-0" POST WEEK-TO-WEEK GROWTH IN VIEWERS AND DEMOS

"Hawaii Five-0" Surpasses "Smash" to Place First at 10:00 PM in Key Ratings Measures

HOW I MET YOUR MOTHER, 2 BROKE GIRLS, TWO AND A HALF MEN and HAWAII FIVE-0 all posted week-to-week growth, while HAWAII FIVE-0 won its time period in key ratings measures, according to Nielsen preliminary live plus same day ratings for Monday, Feb. 20.

HOW I MET YOUR MOTHER (6.0/09, 9.81m) was second in adults 25-54 (4.7/11), adults 18-49 (3.8/10) and adults 18-34 (3.2/10). Compared to last week, HOW I MET YOUR MOTHER was up +9% in both households (from 5.5/08) and adults 25-54 (from 4.3/10), +12% in adults 18-49 (from 3.4/10), +14% in adults 18-34 (from 2.8/09) and added +800,000 viewers (from 9.01m, +9%).

2 BROKE GIRLS (6.7/10, 11.28m) was second in adults 25-54 (5.1/11), adults 18-49 (4.0/10) and adults 18-34 (2.9/08). 2 BROKE GIRLS built on its HOW I MET YOUR MOTHER lead-in by +12% in households, +9% in adults 25-54, +5% in adults 18-49 and added +1.47m viewers (+15%). Compared to last week, 2 BROKE GIRLS was up +5% in both households (from 6.4/10) and adults 18-49 (from 3.8/10), +6% in adults 25-54 (from 4.8/11), +4% in adults 18-34 (from 2.8/08) and added +800,000 viewers (from 10.48m, +8%).

TWO AND A HALF MEN (7.9/15, 13.24m) was second in adults 25-54 (5.6/12), adults 18-49 (4.1/10) and adults 18-34 (2.7/07). Compared to last week, TWO AND A HALF MEN was up +1% in households (from 7.8/11), +8% in adults 25-54 (from 5.2/11), +5% in adults 18-49 (from 3.9/10), even in adults 18-34 and added +790,000 viewers (from 12.45m, +6%).

MIKE & MOLLY (6.8/10, 11.27m) was second in adults 25-54 (4.8/10) and adults 18-49 (3.4/08). Compared to last week, MIKE & MOLLY was up +4% in adults 25-54 (from 4.6/10), even in adults 18-49 and added +360,000 viewers (from 10.91m, +3%).

At 10:00 PM, HAWAII FIVE-0 was first in households (6.4/10), viewers (10.20m), adults 25-54 (3.8/09) and adults 18-49 (2.8/07). Compared to last week, HAWAII FIVE-0 was up +2% in households (from 6.3/10), +9% in adults 25-54 (from 3.5/08), +4% in adults 18-49 (from 2.7/07) and added +500,000 viewers (from 9.70m, +5%).

For the night, CBS was second in households (6.7/10), viewers (11.00m), adults 25-54 (4.6/10), adults 18-49 (3.5/09) and adults 18-34 (2.3/06).





  [february 2012]  
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M
T
W
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· 2 BROKE GIRLS (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MIKE & MOLLY (CBS)
· SMASH (NBC)
· TWO AND A HALF MEN (CBS)




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