or


[02/22/12 - 09:06 AM]
ABC is the Only Net Up on Tuesday Year to Year
ABC spins the numbers for Tuesday, February 21.

[via press release from ABC]

ABC is the Only Net Up on Tuesday Year to Year

Some early info on ABC's Tuesday, ahead of the regular press release.

With its new Tuesday lineup (Last Man Standing/Cougar Town/The River/Body of Proof), ABC grew over the year-ago night for the 2nd week in a row (also an all-original schedule on 2/22/11), surging by double-digit percentages with Total Viewers (+23%) and Adults 18-49 (+13%). In fact, ABC was the only net to post gains over the year-ago night.

· The Network was up week to week by 6% in Adults 18-49.

At 8pm against CBS' NCIS, ABC freshman Last Man Standing drew more viewers than Fox's Glee (+4%) and NBC's The Biggest Loser (+15%).

· ABC self-starter Last Man Standing at 8pm once again outdrew Fox's Glee-led New Girl at 9pm to register as Tuesday's most-watched comedy, leading by 1.3 million viewers.

At 8:30pm, Cougar Town produced big year-to-year improvement for ABC in the half-hour, boosting its slot by 31% in Adults 18-49 over original programming on the same night last year.

· Cougar Town delivered strong retention of its week-earlier season premiere in Total Viewers (94%), Adults 18-49 (94%) and Adults 18-34 (100%), while jumping 11% in Men 18-34.

Up against stiff competition during the 9 o'clock hour, ABC's The River held 100% of its Adult 18-49 and Adult 18-34 audiences week to week and increased its number among Men 18-34 (+11%).

Building by 35% on its lead-in at 10pm, ABC's Body of Proof ran as the 2nd-most-watched TV show overall, topping NBC's Parenthood during the hour by 1.6 million viewers.

· ABC's Body of Proof increased its overall audience by 3% week to week and spiked 17% in Adults 18-49.

Quick Take for Tuesday, February 21, 2012 (Fast Affiliate Live + Same Day Ratings)

Posting Double-Digit Gains, ABC is the Only Net Up on Tuesday Year to Year

Outdrawing Fox's "New Girl," ABC's "Last Man Standing" is Tuesday's Top Comedy

Showing Strong Retention of its Week-Ago Season Opener, ABC's "Cougar Town" Boosts its Slot by 31% in Adults 18-49 Year Over Year

ABC's "The River" Holds All of its Young Adult Audience and Grows in Men 18-34

"Body of Proof" Builds Sharply for ABC at 10pm to Lead NBC's "Parenthood" By 1.6 Million Viewers, and Jumps 17% Week to Week Among Adults 18-49

Tuesday Night (8:00-11:00 p.m.)

With its new Tuesday lineup ("Last Man Standing"/"Cougar Town"/"The River"/"Body of Proof"), ABC grew over the year-ago night for the 2nd week in a row (also an all-original schedule on 2/22/11), surging by double-digit percentages with Total Viewers (+23% - 5.8 million vs. 4.7 million) and Adults 18-49 (+13% - 1.7/4 vs. 1.5/4). In fact, ABC was the only net to post gains over the year-ago night in either Nielsen measure.

· The Network was up week to week by 6% in Adults 18-49.

"Last Man Standing" (8:00-8:30 p.m.)

At 8:00 p.m. against CBS' "NCIS," ABC freshman "Last Man Standing" (7.5 million) drew more viewers than Fox's "Glee" (+4% - 7.2 million) and NBC's "The Biggest Loser 13" (+15% - 6.5 million).

· ABC self-starter "Last Man Standing" at 8:00 p.m. once again outdrew Fox's "Glee"-led "New Girl" (6.2 million) at 9:00 p.m. to register as Tuesday's most-watched comedy, leading by 1.3 million viewers.

"Cougar Town" (8:30-9:00 p.m.)

At 8:30 p.m., "Cougar Town" produced big year-to-year improvement for ABC in the half-hour, boosting its slot by 31% in Adults 18-49 over original programming on the same night last year (1.7/4 vs. 1.3/4 on 2/22/11).

· "Cougar Town" delivered strong retention of its week-earlier season premiere in Total Viewers (94%), Adults 18-49 (94%) and Adults 18-34 (100%), while jumping 11% in Men 18-34.

"The River" (9:00-10:00 p.m.)

Up against stiff competition during the 9 o'clock hour, ABC's "The River" held 100% of its Adult 18-49 (1.7/4) and Adult 18-34 audiences week to week, and increased its number among Men 18-34 (+11%).

"Body of Proof" (10:00-11:00 p.m.)

Building by 35% on its lead-in at 10:00 p.m., ABC's "Body of Proof" ran as the 2nd-most-watched TV show overall, topping NBC's "Parenthood" during the hour by 1.6 million viewers (6.5 million vs. 4.9 million).

· ABC's "Body of Proof" increased its overall audience by 3% week to week and spiked 17% in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 02/21/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)
· BODY OF PROOF (ABC)
· COUGAR TOWN (TBS)
· GLEE (FOX)
· LAST MAN STANDING (ABC)
· NEW GIRL (FOX)
· PARENTHOOD (NBC)
· RIVER, THE (ABC)









most recent ratings | view all posts
[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.

[05/01/15 - 08:51 AM]
Thursday's Broadcast Ratings: Expanded "Grey's" Pushes ABC in Front
The Alphabet leads the night among adults 18-49, edging CBS by a tenth of a ratings point.