[02/22/12 - 07:01 AM]
Second Annual "Cartoon Network Hall of Game(TM) Awards" Blasts Past 2011 Show with Double-Digit Gains Across All Targeted Demos
Cartoon Network spins the numbers for Monday, February 20.

[via press release from Cartoon Network]

Second Annual "Cartoon Network Hall of Game(TM) Awards" Blasts Past 2011 Show with Double-Digit Gains Across All Targeted Demos

Sports Awards Show Hosted by Shaquille O'Neal Charts Delivery Increases Between 55% - 92%

More Than 100 Million Votes for Winners Cast at HallOfGame.com

Nearly doubling its kids 6-11 audience vs. last year's program, the second annual Cartoon Network Hall of Game Awards telecast (Monday, Feb. 20, 7-8:30p.m. ET/PT) out-paced last year's targeted kids and boys delivery by considerable double digits, according to Nielsen Media Research. Hosted by basketball legend and TNT NBA analyst Shaquille O'Neal, the celebrity-studded sports award and entertainment event, taped Saturday, Feb. 18 in Los Angeles, charted dramatic year-over-year improvement among kids and boys ages 2-11, 6-11 and 9-14, ranging between 55% and 92%. Total viewership also grew by a remarkable 74% vs. last year's program - 2.6 million viewers ages 2+. Also worth noting, fans cast more than 100 million votes for their favorites at HallofGame.com, easily surpassing last year's 37 million votes.

Created and produced in association with IMG Media, the Cartoon Network HALL OF GAME Awards performance highlights, compared to the inaugural HALL OF GAME program that aired Feb. 25, 2011, include the following:

· Kids 2-11 delivery (1,471,000) increased by 90%, and ratings (3.6) by 88%

· Kids 6-11 delivery (1,170,000) increased by 92%, and ratings (4.8) by 91%

· Kids 9-14 delivery (907,000) increased by 57%, and ratings (3.8) also by 57%

· Boys 2-11 delivery (1,025,000) increased by 70%, and ratings (4.9) by 74%

· Boys 6-11 delivery (886,000) increased by 87%, and ratings (7.1) by 86%

· Boys 9-14 delivery (690,000) increased by 55%, and ratings (5.6) by 56%

· Total Viewers 2+ delivery (2,585,000) increased by 74%

Hall of Game Awards included appearances by the First Lady Michelle Obama, NASCAR Sprint Cup Series champion Jimmie Johnson, NBA stars LeBron James and Dwayne Wade and Denver Broncos quarterback Tim Tebow. Los Angeles Galaxy star David Beckham received the annual Icon Award from none other than New Orleans Saints star quarterback Drew Brees and host Shaquille O'Neal tried to one-up New York Giants receiver Victor Cruz with his own dance moves. A complete list of award recipients can be found at http://EPKLink.com/2012HallOfGame.

Musical performances by Flo Rida and Hot Chelle Rae raised the roof for the star-studded line-up that included Nick Cannon (America's Got Talent), Cam Newton (Carolina Panthers quarterback), Hope Solo (Pro and World Cup soccer goalie), Rico Rodriguez (Modern Family), Zachary Gordon (Diary of a Wimpy Kid), Jennette McCurdy (iCarly) Clayton Kershaw (Los Angeles Dodgers pitcher), Matthew Stafford (Detroit Lions quarterback), Maya Gabeira, (Pro surfer), Tony Gonzalez (Atlanta Falcons tight end), Hakeem Nicks (New York Giants wide receiver), Terrell Suggs (Baltimore Ravens linebacker), Torii Hunter (Los Angeles Angels right fielder), Jimmy Graham (New Orleans Saints tight end), AJ Green (Cincinnati Bengals wide receiver), Calvin Johnson (Detroit Lions wide receiver), Matt Kemp (Los Angeles Dodgers outfielder), Steve McCann (BMX rider) and The Miz (WWE Superstar).

Appearances also included the cast of Cartoon Network's Dude, What Would Happen - C.J. Manigo, Jackson Rogow and Ali Sepasyar - as well as the cast from Cartoon Network's newest live-action comedy Level Up - Gaelan Connell, Connor del Rio, Jessie T. Usher, Aimee Carrero and Lonny Ross, and the 2011 SI Kids SportsKid of the Year, Noah Flegel. Hall of Game Awards will have encore presentations Friday, Feb 24 at 6:30 p.m. (ET/PT) and Sunday, Feb. 26 at 12 p.m. (ET/PT).

Cartoon Network's Hall of Game Awards is produced by IMG Media, the production arm of global sports, entertainment and media company, IMG. Time Inc. Sports Group's SI KIDS franchise serves as the official media partner. Veteran, award-winning television and special events producers, Michael Dempsey and Steve Mayer also return as executive producers. Executive producers for Cartoon Network are Rob Sorcher and Rafael Garcia.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 168 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET/PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action programming for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

About IMG Media

IMG Media operates from over 30 offices worldwide and distributes content across all forms of media including TV, Audio, Fixed Media, Inflight and Closed Circuit, Broadband and Mobile. IMG Media Production generates 6000 hours of programming, over 200 projects in locations around the world. These include coverage of: New York City Marathon, Masters, PGA Championship, ATP and WTA Tennis, Professional Bull Riding, television and digital production for both Wimbledon and the R and A, Premier League Soccer Productions, Total Rugby for the IRB, Transworld Sport, FIFA Futbol Mondial and FIFA World Cup Preview Series. IMG Media also has produced entertainment specials such as: Super Bowl's Greatest Commercials, World's and Year's Funniest Commercials for TBS, Christmas in Rockefeller Center, and Boston Pops 4th of July Spectacular. IMG Media also maintains the world's largest sports archive with more than 250,000 hours of footage.

About Time Inc. Sports Group's SI KIDS Franchise

The SI Kids franchise is anchored by the flagship monthly and includes the website (www.SIkids.com ), books, events, licensed products and the annual "SportsKid of the Year" platform. For 21 years SI Kids has helped young fans (8 and up) learn about positive values, good sportsmanship and healthy lifestyle through sports. The franchise delivers SI's in-depth reporting, action photography, first-person athlete accounts and features to a monthly audience of 4.9mm. Today, more than 60% of current Sports Illustrated readers have subscribed to SI Kids.

  [february 2012]  


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