THE STYLE NETWORK PREMIERES OF "JERSEYLICIOUS" AND "BIG RICH TEXAS" DELIVER MOST WATCHED SUNDAY NIGHT IN NETWORK'S 13-YEAR HISTORY AMONG WOMEN 18-34
"Jerseylicious" and "Big Rich Texas" Score Most Watched Season Premieres Ever With "Big Rich Texas" Up An Impressive 219% Over Season One Premiere
LOS ANGELES - February 22, 2012 - On Sunday, February 19, The Style Network scored its most watched Sunday night in the network's 13-year history among the coveted Women 18-34 demo led by the season four premiere of "Jerseylicious" and season two premiere of "Big Rich Texas," according to Nielsen. Both "Jersseylicious" and "Big Rich Texas" delivered their most watched season premieres ever with "Big Rich Texas" up an impressive +219% over the prior season premiere among Women 18-34.
"Jerseylicious" delivered 668,000 Total Viewers while "Big Rich Texas" attracted 423,000 Total Viewers, up +86% over the season one premiere. "Jerseylicious" and "Big Rich Texas" air Sunday nights at 8pm ET/PT and 9pm ET/PT, respectively on Style.
This season on "Jerseylicious," Gayle and Anthony's sensational salon turf war has everyone caught in the middle. Anthony and his new business partner, Cathy Giove, are clashing over contrasting creative visions for their joint venture and Gayle steps up her marketing plans to corner the market before Anthony's salon cuts into her business. Meanwhile on "Big Rich Texas," the conflict between Pam and Leslie continues as Pam follows through on her mission to expose Leslie as a fraud, leaving Leslie's relationships with best friend Bon and goddaughter Kalyn in jeopardy. As Pam reigns at the top of Dallas' social ladder, Leslie is more determined than ever to take revenge and destroy Pamonce and for all.
"Jerseylicious" is produced by Endemol USA for The Style Network. Three-time Emmy winner Alex Duda is the Executive Producer. Sarah Weidman and Merah Chung executive produce the series for The Style Network.
"Big Rich Texas" is produced by Fly On The Wall Entertainment. Executive Producers are Allison Grodner and Rich Meehan and Spike Van Briesen, along with Style's Sarah Weidman and Merah Chung.
Source: Nielsen, Live + Same Day Impressions - Style Most Watched Sunday Night 8P-12A (06/24/04-02/19/12) W18-34 Rank; Jerseylicious S4 Most Watched Premiere Telecast (Sun, 02/19/12, 8P-9P) vs. Jerseylicious S1-3 Premiere Telecasts (03/21/10-10/16/11); Big Rich Texas S2 Premiere Telecast (Sun, 02/19/12, 9P-10P) vs. Big Rich Texas S1 PremiereTelecast (Sun, 07/17/11, 9P-10P); Big Rich Texas S2 Premiere Telecast(Sun, 02/19/12, 9P-10P) vs. Style Original Programs S2 Episode 1 (09/27/04-02/19/12) W18-34 and W18-49 Rank; Jerseylicious and Big Rich Texas All Telecasts (Sun, 8P-3A, 02/19/12) Reach P2+ w/ 6 min qualifier.
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy," "Big Rich Texas," "How Do I Look?," "Clean House New York" and "The Amandas." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.