or


[02/23/12 - 07:16 AM]
PBS Announces Masterpiece Classic "Downton Abbey, Season 2" Finale Ratings End on a High Note
PBS spins the numbers for Sunday, February 19.

[via press release from PBS]

PBS Announces Masterpiece Classic "Downton Abbey, Season 2" Finale Ratings End on a High Note

Final Episode Averaged 5.4 Million Viewers

ARLINGTON, VA; February 23, 2012 -- PBS announced today that the conclusion of MASTERPIECE CLASSIC's breakout hit "Downton Abbey, Season 2" captivated an average audience of 5.4 million viewers, not including those viewing through station replays, DVRs or online streaming (Nielsen Fast National data, 3.5 household rating). The finale's overnight rating is the highest for a PBS program since the premiere of Ken Burns's NATIONAL PARKS in September 2009. "Downton Abbey, Season 2," a Carnival/Masterpiece co-production, consistently drew an audience more than double the PBS primetime average. It exceeded the average rating of the first season of "Downton Abbey" by 25 percent (based on metered market averages).

"'Downton Abbey' has become a cultural phenomenon," said WGBH MASTERPIECE executive producer Rebecca Eaton. "It is so gratifying to see our beloved MASTERPIECE, after more than 40 years on PBS, attracting a whole new audience."

An ever-expanding number of viewers are accessing "Downton" content online. Full episodes of Season 2 have earned 4.8 million views on the PBS Video Portal, an increase of more than 400 percent compared to the first season. The collection of "Downton" content has earned more than 9 million streams across all platforms from 1.5 million unique visitors since the Season 2 premiere on January 8, and has contributed to the highest days of traffic ever seen on the MASTERPIECE website.

"PBS and our member stations are so pleased that such a large audience is enjoying this great work from MASTERPIECE," said PBS president and CEO Paula Kerger. "From viewing parties to Twitter mentions, 'Downton Abbey' is riding a wave of public enthusiasm, and it's been wonderful to see so many people discovering public television as a destination for programming that's smart, distinctive and entertaining."

Additionally, "Downton Abbey" is drawing a considerably younger audience than the 2010-2011 MASTERPIECE season average. By midway through the second season, female viewers 18-34 were up 251 percent and women 35-49 were up 145 percent. Male viewership in 18-34 and 35-49 has also increased 111 and 84 percent, respectively. The teen audience has grown 88 percent.

On the local level, PBS stations across the country have satisfied their viewers' craving for all things "Downton" with activities including packed viewing parties and extended community conversations via their social media channels. PBS and MASTERPIECE hosted live Twitter discussions with a number of special guests, including actor/comedian Patton Oswalt, which contributed to 20,000-30,000 messages on Twitter each Sunday broadcast. The conversation continued to generate 6,000-7,000 tweets daily leading to the subsequent episodes.

"Downton Abbey" is a Carnival/Masterpiece co-production.

About MASTERPIECE

MASTERPIECE on PBS is presented by WGBH Boston. Rebecca Eaton is executive producer. Funding for MASTERPIECE is provided by Viking River Cruises, with additional support from public television viewers and contributors to The MASTERPIECE Trust, created to help ensure the series' future.

About WGBH

WGBH Boston is America's preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, American Experience, Arthur, Curious George, and more than a dozen other prime-time, lifestyle, and children's series. WGBH also is a leader in educational multimedia, including PBS LearningMedia, and a pioneer in technologies and services that make media accessible to the 36 million Americans who are deaf, hard of hearing, blind, or visually impaired. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards... even two Oscars. Find more information at www.wgbh.org.

About PBS

PBS, with its nearly 360 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 123 million people through television and more than 21 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and its website, pbskids.org, are parents' and teachers' most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices.





  [february 2012]  
S
M
T
W
T
F
S
   


· MASTERPIECE! (PBS)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.