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[02/24/12 - 08:46 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos With "Idol"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, february 23, 2012)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (10.81 million viewers, #2; adults 18-49: 3.2, #T1) and CBS (13.65 million viewers, #1; adults 18-49: 3.2, #T1) posted a rare split among adults 18-49 on Thursday as the former offered up new episodes of "American Idol" (15.39 million viewers, #2; adults 18-49: 4.4, #2) and "The Finder" (6.22 million viewers, #8; adults 18-49: 2.0, #9).

The latter then served up its mix of "The Big Bang Theory" (16.11 million viewers, #1; adults 18-49: 5.2, #1), "Rob" (10.63 million viewers, #5; adults 18-49: 3.0, #5), "Person of Interest" (14.41 million viewers, #3; adults 18-49: 3.1, #T3) and "The Mentalist" (13.18 million viewers, #4; adults 18-49: 2.5, #7).

Next up ABC (6.77 million viewers, #3; adults 18-49: 2.3, #3) with the season finale of "Winter Wipeout" (4.99 million viewers, #9; adults 18-49: 1.5, #T12) followed by new episodes of "Grey's Anatomy" (8.91 million viewers, #6; adults 18-49: 3.1, #T3) and "Private Practice" (6.41 million viewers, #7; adults 18-49: 2.2, #8).

Meanwhile, NBC (3.33 million viewers, #4; adults 18-49: 1.6, #4) was out of the hunt with its combination of "30 Rock" (3.71 million viewers, #11; adults 18-49: 1.5, #T12), "Parks & Recreation" (3.42 million viewers, #13; adults 18-49: 1.7, #11), "The Office" (4.98 million viewers, #10; adults 18-49: 2.6, #6), "Up All Night" (3.45 million viewers, #12; adults 18-49: 1.8, #10) and a repeat of "Grimm" (2.22 million viewers, #14; adults 18-49: 0.9, #14).

And finally, encores of "The Vampire Diaries" (1.29 million viewers, #15; adults 18-49: 0.5, #15) and "Supernatural" (0.91 million viewers, #16; adults 18-49: 0.3, #16) on The CW (1.10 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" posted a 0.3 rating while "Supernatural" delivered a 0.2 rating.

Week-to-week changes (adults 18-49):
+20.00% - Up All Night
+18.18% - The Office
+7.14% - 30 Rock
+6.90% - Person of Interest
+4.00% - The Big Bang Theory
0.00% - Grey's Anatomy
0.00% - Parks & Recreation
0.00% - Winter Wipeout
-6.25% - Rob
-10.71% - The Mentalist
-12.00% - American Idol
-13.04% - The Finder (vs. 2/9/12)
-15.38% - Private Practice

Year-to-year changes (adults 18-49):
+36.84% - The Big Bang Theory (vs. The Big Bang Theory)
+21.43% - Parks & Recreation (vs. Perfect Couples)
+14.81% - Person of Interest (vs. CSI: Crime Scene Investigation)
+7.14% - Rob (vs. Rules of Engagement)
-6.06% - Grey's Anatomy
-8.33% - Private Practice
-10.71% - The Mentalist
-16.67% - 30 Rock (vs. Community)
-21.21% - The Office
-25.00% - Up All Night (vs. Parks & Recreation)
-31.82% - Winter Wipeout
-38.89% - American Idol
-72.22% - The Finder (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/24/11):

FOX (21.58 million viewers, #1; adults 18-49: 7.2, #1) was once the ratings king on Thursday with an expanded two-hour edition of "American Idol" (21.58 million viewers, #1; adults 18-49: 7.2, #1).

CBS (12.74 million viewers, #2; adults 18-49: 3.0, #2) had to settle for the silver with its new lineup of "The Big Bang Theory" (12.51 million viewers, #3; adults 18-49: 3.8, #2). "Rules of Engagement" (9.63 million viewers, #5; adults 18-49: 2.8, #T5), "CSI: Crime Scene Investigation" (12.48 million viewers, #4; adults 18-49: 2.7, #7) and "The Mentalist" (14.67 million viewers, #2; adults 18-49: 2.8, #T5).

Next up was ABC (7.63 million viewers, #3; adults 18-49: 2.6, #3) with fresh installments of "Wipeout" (7.09 million viewers, #7; adults 18-49: 2.2, #11), "Grey's Anatomy" (9.09 million viewers, #6; adults 18-49: 3.3, #T3) and "Private Practice" (6.70 million viewers, #8; adults 18-49: 2.4, #T8).

Meanwhile, NBC (4.27 million viewers, #4; adults 18-49: 2.1, #4) offered up its mix of "Community" (3.91 million viewers, #12; adults 18-49: 1.8, #12), "Perfect Couples" (2.96 million viewers, #14; adults 18-49: 1.4, #14), "The Office" (6.20 million viewers, #9; adults 18-49: 3.3, #T3), "Parks & Recreation" (4.65 million viewers, #10; adults 18-49: 2.4, #T8), "30 Rock" (4.51 million viewers, #11; adults 18-49: 2.3, #10) and "Outsourced" (3.39 million viewers, #13; adults 18-49: 1.5, #13).

And finally, in their last episodes until April 7, The CW (2.46 million viewers, #5; adults 18-49: 1.0, #5) offered up new episodes of "The Vampire Diaries" (2.94 million viewers, #15; adults 18-49: 1.3, #15) and "Nikita" (1.99 million viewers, #16; adults 18-49: 0.8, #16).

Week-to-week changes (adults 18-49): Wipeout (15.80%), 30 Rock (15.00%), Parks & Recreation (4.30%), The Big Bang Theory (2.70%), The Office (0.00%), Private Practice (0.00%), Community (0.00%), Outsourced (0.00%), Perfect Couples (0.00%), Nikita (0.00%), American Idol (-4.00%), The Mentalist (-6.70%), CSI: Crime Scene Investigation (-6.90%), The Vampire Diaries (-7.10%), Grey's Anatomy (-10.80%), Rules of Engagement (-12.50%).

In late-night metered market ratings (via NBC's press release):

Nielsen's 56 metered markets (with four markets excluded today), household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 3.3/8; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.6/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.9/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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