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[02/25/12 - 09:04 AM]
ABC's "Shark Tank" Equals its Best-Ever Adult 18-49 Number
ABC spins the numbers for Friday, February 24.

[via press release from ABC]

ABC's "Shark Tank" Equals its Best-Ever Adult 18-49 Number

ABC ran in a virtual-tie for first place on Friday with CBS in Adults 18-49, while leading by 15% over both NBC and Fox (tied).

· The Net posted solid year-over-year gains, rising over the year-ago Friday by 9% in Total Viewers and by 15% in Adults 18-49.

On just their second head-to-head matchup, as the CBS show dropped sharply (-21%) from its week-ago premiere, ABC's Shark Tank nearly caught CBS' Undercover Boss for #1 at 8pm in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share). In addition, ABC's Shark Tank dominated CBS' Undercover Boss across the 18-34 demos: AD18-34 +27%, M18-34 +27% and W18-34 +25%.

· Rising week to week in viewers (+4%) and young adults (+20%), Shark Tank equaled the series' highest-ever Adult 18-49 rating for a regular telecast.

· Shark Tank continued to deliver enormous improvement for ABC in the hour, leaping over original programming on the same night last year (Supernanny) by 51% in Total Viewers and by 80% in Adults 18-49.

During the 9 o'clock hour, ABC's Primetime: What Would You Do? finished a strong second in Adults 18-49, while ranking #1 against its net rivals with Adults 18-34 and key Women (W18-34/W18-49).

· The ABC newsmagazine was up over its year-ago telecast in the hour in Adults 18-49 (+8%) and Adults 25-54 (+13%).





  [february 2012]  
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· PRIMETIME (ABC)
· SHARK TANK (ABC)
· SUPERNANNY (ABC)
· UNDERCOVER BOSS (CBS)





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