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[02/27/12 - 07:45 AM]
"The 84th Annual Academy Awards" Telecast Averages a 25.5 Household Rating, 38 Share in the Overnight Metered Markets
ABC spins the numbers for Sunday, February 26.

[via press release from ABC]

Here is some information for the Oscars based on Nielsen's Household Metered Market ratings in 56 U.S. markets and Adult 18-49 ratings in Nielsen's LPM Markets:

· Academy Awards Average: From 8:30-11:24pm (the Nielsen end-time is based on the conclusion of the final national commercial spot in the program), the 84th Annual Academy Awards telecast averaged a 25.5 Household rating, 38 share in the overnight Metered Markets, up from a 24.5/37 last year. Among Adults 18-49, the 2012 Academy Awards delivered a 14.3 rating in Nielsen's LPM (Local People Meter) markets.

· Competitive Sunday Prime Averages: Competitively, with the 84th Annual Academy Awards broadcast and Oscar's Red Carpet 2012 pre-show during Sunday's prime (7-11pm for ABC, CBS and NBC, 7-10pm for Fox), ABC beat CBS, NBC and Fox combined by +140% on average in the U.S. Household Metered Markets (ABC = 22.6/33 vs. 9.4/14 = CBS, NBC and Fox combined).

· Top 5 Household Metered Markets: The Top 5 highest-rated markets for the 2012 Academy Awards telecast were New York (36.9 rating), Chicago (33.8 rating), West Palm (32.5 rating), Los Angeles (31.9 rating) and Boston (31.9 rating).





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