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[02/28/12 - 11:32 AM]
ABC Family is Cable's #2 Network in Females 12-34 for the 2nd Straight Month
ABC Family spins the numbers for the month of February.

[via press release from ABC Family]

Primetime Ratings Highlights for February 2012 - Final National Ratings

ABC Family is Cable's #2 Network in Females 12-34 for the 2nd Straight Month; Delivers Biggest February on Record in Adults 18-34 and Target Females

Boasts 13 Consecutive Months of Year-to-Year Increases in Women 18-34 and 12 Straight Months in Viewers 12-34 and Females 12-34

"Pretty Little Liars" is Cable's #1 Scripted Series in Females 12-34, and TV's #1 Series in Female Teens

"Pretty Little Liars," "Switched at Birth" and "The Lying Game" Place Among Cable's Top 4 Scripted Series in Prime in Core Female Demos

February 2012 Prime Highlights:

Driven by "Pretty Little Liars," "Switched at Birth" and "The Lying Game," ABC Family recorded its most-watched February in the network's history in Adults 18-34 (381,000) and its core female demos, Women 18-34 (283,000), Women 18-49 (435,000) and Females 12-34 (468,000), out-performing year-ago levels by double-digit percent margins.

ABC Family ranked #2 across all cable in Prime for the 2nd month in a row in Females 12-34 and Female Teens (185,000), and ranked a solid #3 in Women 18-34.

Year to year, ABC Family increased by a solid 18% in Women 18-34 (283,000 vs. 239,000), by 14% in Women 18-49 (435,000 vs. 380,000) and by 24% in Females 12-34 (468,000 vs. 378,000).

· "Pretty Little Liars" ranked as the month's #1 scripted cable series in Females 12-34 (1.7 million/3.7 rating), the #2 scripted cable series in Women 18-34 (860,000/2.6 rating) and Women 18-49 (1.2 million/1.8 rating), and the #1 TV series in Female Teens (815,000/6.9 rating).

· In Females 12-34, ABC Family owned 3 of cable's Top 4 scripted series in Prime with "Pretty Little Liars" (#1 - 1.7 million/3.7 rating), "Switched at Birth" (#3 - 1.0 million/2.2 rating) and "The Lying Game" (#4 - 961,000/2.1 rating).

· In Women 18-34, ABC Family held 3 of cable's Top 4 scripted series in Prime with "Pretty Little Liars" (#2 - 860,000/2.6 rating), "Switched at Birth" (#3 - 575,000/1.7 rating) and "The Lying Game" (#4 - 538,000/1.6 rating).

· Newcomer "Jane by Design" was the #1 TV series on Tuesday at 9 o'clock during the month in Female Teens (391,000/3.3 rating), and the #1 scripted cable series in the hour in Females 12-34 (781,000/1.7 rating).

Source: Nielsen Media Research, US ratings, most current. February 2012: 1/30/12-2/26/12; February 2011: 1/31/11-2/27/11. Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating.





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· JANE BY DESIGN (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)





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