or


[02/28/12 - 11:32 AM]
ABC Family is Cable's #2 Network in Females 12-34 for the 2nd Straight Month
ABC Family spins the numbers for the month of February.

[via press release from ABC Family]

Primetime Ratings Highlights for February 2012 - Final National Ratings

ABC Family is Cable's #2 Network in Females 12-34 for the 2nd Straight Month; Delivers Biggest February on Record in Adults 18-34 and Target Females

Boasts 13 Consecutive Months of Year-to-Year Increases in Women 18-34 and 12 Straight Months in Viewers 12-34 and Females 12-34

"Pretty Little Liars" is Cable's #1 Scripted Series in Females 12-34, and TV's #1 Series in Female Teens

"Pretty Little Liars," "Switched at Birth" and "The Lying Game" Place Among Cable's Top 4 Scripted Series in Prime in Core Female Demos

February 2012 Prime Highlights:

Driven by "Pretty Little Liars," "Switched at Birth" and "The Lying Game," ABC Family recorded its most-watched February in the network's history in Adults 18-34 (381,000) and its core female demos, Women 18-34 (283,000), Women 18-49 (435,000) and Females 12-34 (468,000), out-performing year-ago levels by double-digit percent margins.

ABC Family ranked #2 across all cable in Prime for the 2nd month in a row in Females 12-34 and Female Teens (185,000), and ranked a solid #3 in Women 18-34.

Year to year, ABC Family increased by a solid 18% in Women 18-34 (283,000 vs. 239,000), by 14% in Women 18-49 (435,000 vs. 380,000) and by 24% in Females 12-34 (468,000 vs. 378,000).

· "Pretty Little Liars" ranked as the month's #1 scripted cable series in Females 12-34 (1.7 million/3.7 rating), the #2 scripted cable series in Women 18-34 (860,000/2.6 rating) and Women 18-49 (1.2 million/1.8 rating), and the #1 TV series in Female Teens (815,000/6.9 rating).

· In Females 12-34, ABC Family owned 3 of cable's Top 4 scripted series in Prime with "Pretty Little Liars" (#1 - 1.7 million/3.7 rating), "Switched at Birth" (#3 - 1.0 million/2.2 rating) and "The Lying Game" (#4 - 961,000/2.1 rating).

· In Women 18-34, ABC Family held 3 of cable's Top 4 scripted series in Prime with "Pretty Little Liars" (#2 - 860,000/2.6 rating), "Switched at Birth" (#3 - 575,000/1.7 rating) and "The Lying Game" (#4 - 538,000/1.6 rating).

· Newcomer "Jane by Design" was the #1 TV series on Tuesday at 9 o'clock during the month in Female Teens (391,000/3.3 rating), and the #1 scripted cable series in the hour in Females 12-34 (781,000/1.7 rating).

Source: Nielsen Media Research, US ratings, most current. February 2012: 1/30/12-2/26/12; February 2011: 1/31/11-2/27/11. Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating.





  [february 2012]  
S
M
T
W
T
F
S
   


· JANE BY DESIGN (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)









most recent ratings | view all posts
[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.