or


[02/28/12 - 10:06 AM]
ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona
ESPN spins the numbers for Saturday, February 25.
[via press release from ESPN]

ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona

With an average of 4.4 million people watching, ESPN's live telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on Feb. 25 has broken the previous record as the most-viewed race ever on cable television for the series.

The race telecast earned a household coverage rating of 3.3, averaging 4,433,249 viewers in 3,304,012 households, breaking the record of 4,271,365 viewers in 3,170,109 households set for ESPN's telecast of the Daytona race in 2010.

Ratings and viewership for the Daytona telecast were up 37 percent from ESPN's telecast of last year's race, which earned a 2.4 household coverage rating and averaged 3,246,875 viewers.

"We've seen two consecutive years of ratings increases with the Nationwide Series on our networks and NASCAR carried some strong momentum and storylines into this year," said Julie Sobieski, ESPN vice president, programming & acquisitions. "This certainly represents a great start to the season."

All 33 races in the NASCAR Nationwide Series season will air on either ESPN, ESPN2 or ABC. The next telecast is from Phoenix International Raceway on Saturday, March 3, at 4 p.m. ET on ESPN2.

Visit www.espnmediazone.com for ESPN's latest releases, schedules and other news, plus photos, video and audio clips and more.

About NASCAR on ESPN:

ESPN produces comprehensive, multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race Chase for the NASCAR Sprint Cup. Additionally, ESPN is the television home of the NASCAR Nationwide Series. ESPN's NASCAR coverage extends to ESPN.com, SportsCenter, ESPN the Magazine, WatchESPN, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN Radio and ESPN International, among other ESPN platforms. ESPN aired 262 NASCAR Cup Races over a 20-year period starting in 1981 and returned to NASCAR coverage in 2007. The network's award-winning, live flag-to-flag coverage on ESPN has been honored with 19 Sports Emmy Awards, as well as many industry honors. It is widely credited for helping to popularize the sport nationwide.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."
[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.
[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.
[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.
[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.
[07/14/25 - 06:08 PM]
"Celebrity Family Feud" Returns with Best Premiere in Three Years
Overall, the season 11 premiere notched the show's best performance for any telecast in Total Viewers (4.16 million) and Adults 18-49 (0.42 rating) since 8/28/22 and 8/13/23, respectively.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).
[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.
[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).
[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.
[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.
[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.