NICKELODEON WINS FEBRUARY WITH KIDS AND TOTAL VIEWERS
Victorious Ranks as Number-One Program with Kids 6-11 and Tweens for the Month; SpongeBob SquarePants Takes Top Spot with Kids 2-11; Bubble Guppies Scores Top Preschool Telecast
NEW YORK - Feb. 28, 2012 - Nickelodeon closed February (1/30/12-2/26/12) as the number-one cable net in total day with kids 2-11 (2.7/946,000) and total viewers (1.7 million). The net's win was fueled by solid performances from hit live-action series Victorious, which ranks as the top program for the month with kids 6-11 (7.4/1.6 million) and tweens 9-14 (7.8/1.6 million); and iconic animated series, SpongeBob SquarePants, which ranks as the top show with kids 2-11 (5.8/2.0 million) for the month. Preschool hit Bubble Guppies also closed the month on top, with the number-one preschool telecast across all TV.
A new episode of Victorious, "Car, Rain, and Fire" (Saturday, February 25, at 8:00 p.m. ET/PT) ranks as the top telecast for the week (2/20/12-2/26/12) with kids 6-11 (7.8/1.6 million) and tweens 9-14 (7.5/1.6 million). The Friday night premiere of Fred: The Show, "Fred: The Teensitter/The Expired Cow" (February 24, at 8:00 p.m. ET/PT) ranks as the number two telecast for the week with tweens 9-14 (6.3/1.3 million).
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).