or


[02/28/12 - 09:31 AM]
VH1 Primetime Ratings Soar 50% in Adult 18-49 Demo in February
VH1 spins the numbers for the month of February.

[via press release from VH1]

VH1 Primetime Ratings Soar 50% in Adult 18-49 Demo in February

February Milestone Marks VH1's 9th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

VH1 Continues to Rank as #1 Non-Sports Cable Network Among Women 18-49 on Monday Nights

NEW YORK, Feb. 28, 2012 -- VH1 continued its primetime ratings surge in February, averaging a .3 in the adult 18-49 demo - a +50% increase compared to last year. The network's February performance marks VH1's 9th consecutive month of year-over-year primetime ratings growth in its target adult 18-49 demo.

Total viewer primetime impressions (P 2+) throughout February 2012 on VH1 averaged 541,000 , up +31% from February 2011.

VH1 also continues to attract women in substantial numbers on Monday evenings. The network ranks as the #1 non-sports cable network among women 18-49 on Mondays in primetime for the quarter-to-date.

In addition, VH1 series and specials including "Mob Wives," "T.I. & Tiny: The Family Hustle," "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.

Specific VH1 ratings highlights for February include:

The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

"Mob Wives'" second season is averaging a 1.2 P18-49 rating (up +50% from season 1) and 1.9 million Total Viewers (up +46% from season 1) across seven premieres. The series drove VH1 to win the P18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.

"T.I. and Tiny: The Family Hustle" is averaging a 1.6 P18-49 Live+SD rating and 2.5 million viewers across ten premieres, VH1's highest rated new show in over two and a half years.

"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research January 30, 2012 - February 26, 2012

All data based on Live + Same Day ratings





  [february 2012]  
S
M
T
W
T
F
S
   


· BASKETBALL WIVES (VH1)
· LOVE & HIP HOP (VH1)
· MOB WIVES (VH1)
· TI & TINY: THE FAMILY HUSTLE (VH1)





most recent ratings | view all posts
[12/16/17 - 08:26 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges NBC in both total viewers and adults 18-49.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/14/17 - 09:32 AM]
CMT Wraps 2017 with 53 Straight Weeks of Growth, Besting Every Channel in Ad-Supported Cable to Notch the Longest Active Growth Streak
CMT further spins the numbers for the year to date.

[12/14/17 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos in Fall Finale Showdown
The network leads the night among adults 18-49 while CBS tops the charts in total viewers.

[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
The Peacock's reality franchise is the night's top draw among adults 18-49.

[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.