VH1 Primetime Ratings Soar 50% in Adult 18-49 Demo in February
February Milestone Marks VH1's 9th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo
VH1 Continues to Rank as #1 Non-Sports Cable Network Among Women 18-49 on Monday Nights
NEW YORK, Feb. 28, 2012 -- VH1 continued its primetime ratings surge in February, averaging a .3 in the adult 18-49 demo - a +50% increase compared to last year. The network's February performance marks VH1's 9th consecutive month of year-over-year primetime ratings growth in its target adult 18-49 demo.
Total viewer primetime impressions (P 2+) throughout February 2012 on VH1 averaged 541,000 , up +31% from February 2011.
VH1 also continues to attract women in substantial numbers on Monday evenings. The network ranks as the #1 non-sports cable network among women 18-49 on Mondays in primetime for the quarter-to-date.
In addition, VH1 series and specials including "Mob Wives," "T.I. & Tiny: The Family Hustle," "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.
Specific VH1 ratings highlights for February include:
The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.
"Mob Wives'" second season is averaging a 1.2 P18-49 rating (up +50% from season 1) and 1.9 million Total Viewers (up +46% from season 1) across seven premieres. The series drove VH1 to win the P18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.
"T.I. and Tiny: The Family Hustle" is averaging a 1.6 P18-49 Live+SD rating and 2.5 million viewers across ten premieres, VH1's highest rated new show in over two and a half years.
"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.
For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.
*All times ET/PT
Source: Nielsen Media Research January 30, 2012 - February 26, 2012
All data based on Live + Same Day ratings