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[03/16/12 - 12:53 PM]
CBS-Turner Deliver Most Watched NCAA Tournament First Thursday Since 1991
CBS Sports and Turner Sports spin the numbers for Thursday, March 15.
[via press release from CBS]

2012 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT and truTv Delivers 5.3 US HH Rating and 7.7 Million Total Viewers

Most-Watched First Thursday since 1991

Thursday's Coverage Up 6% in Households; 4% in Total Viewers

CBS Sports and Turner Sports' exclusive second-round coverage of the 2012 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday combined to deliver a 5.3 U.S. HH rating (+6% vs. 2011) and 7.7 million total viewers (+4% vs. 2011), according to Nielsen Fast Nationals.

Last night's coverage across the four networks delivered the highest-rated and most-viewed Thursday of the NCAA Division I Men's Basketball Championship since 1991, when the tournament expanded to four telecast windows.

The second telecast window of the day combined to earn a 4.8 U.S. HH rating (+9% vs. last year) and 6,723,000 total viewers (+5% from last year).

The third telecast window of the day combined to earn a 6.4 U.S. HH rating (+10% vs. last year) and 9,664,000 total viewers (+8% from last year).

The final window combined to earn a 6.4 U.S. HH rating (+8% vs. last year) and 9,900,000 total viewers (+8% from last year).

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/13-3/17/12 vs 3-15-3/17/11. 2011 and 2012 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





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