or


[03/19/12 - 03:13 PM]
"Frozen Planet" - Latest Groundbreaking Natural History Series - Pulled in 26.7 Million Viewers Across Seven Discovery Communications Networks During March 18 Simulcast
Discovery spins the numbers for Sunday, March 18.

[via press release from Discovery]

LATEST GROUNDBREAKING NATURAL HISTORY SERIES PULLED IN 26.7 MILLION VIEWERS ACROSS SEVEN DISCOVERY COMMUNICATIONS NETWORKS DURING MARCH 18 SIMULCAST

On Sunday, March 18th at 8PM E/P, Discovery launched FROZEN PLANET, a sweeping seven-part series four years in the making. It is ultimate portrait of our earth's polar regions, where the scale and beauty of the scenery and sheer power of the natural elements are unlike anywhere else on the planet.

RATINGS

The two-hour premiere (The Ends of the Earth at 8PM E/P followed by Spring at 9PM E/P) was watched by 26.7 million people, or 9.2% of the country (L+SD, 1-min qualifier, P2+).

Among all simulcast partners in the Discovery Communications portfolio - Discovery, TLC, Animal Planet, Science, ID, Velocity and Discovery Fit and Health - collectively the networks were up +72% vs the prior six-week timeslot, with Discovery Channel up 260% while delivering 3.51 million viewers (L+SD, P2+). Discovery Channel was up 198% among P25-54 L+SD ratings/delivery.

ONLINE & SOCIAL

FROZEN PLANET also captivated audiences online and across social media. Led by the addictive Penguin Cam, the FROZEN PLANET fansite garnered nearly 50 million page views to date - with fans visiting Discovery.com to watch behind-the-scenes clips, play the Criminal Penguins game and learn more about our polar regions through custom infographics.

Viewers also took to Twitter last night, generating more than 41,000 Tweets about the series and checking in on GetGlue to unlock custom stickers, with $1 being donated by Discovery Channel to its nonprofit partners for each one earned.

COMING UP THIS WEEK

This Sunday, March 25th at 8PM E/P, FROZEN PLANET takes audiences through summer at the poles, a time when the harshest environments on earth temporarily become favorable - for most. While the sun never sets, life speeds up for polar wildlife in a race to raise their young. Polar bear cubs get their first swimming lesson and in the Antarctic, male fur seals fight a life or death battle for the right to mate. And emperor penguins return and make the long, bumpy trip to their colony to mate and lay their eggs. In the end, only the hardy few stay as the ice returns.





  [march 2012]  
S
M
T
W
T
F
S
    


· FROZEN PLANET (DISCOVERY)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.