or


[03/23/12 - 08:52 AM]
For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm
ABC spins the numbers for Thursday, March 22.

[via press release from ABC]

For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm opposite American Idol, ABC's Missing finished as the 2nd most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers and more than doubling the audience (+142%) of NBC's original comedy block (Community/30 Rock). The ABC drama also ranked as the #2 regular program in the hour to Idol with Adults 18-49 and Adults 25-54, while taking second overall with key Women (W18-49/W25-54). ABC's Missing qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama Awake at 10pm, and trailing only Fox's Idol-driven Touch premiere.

· Missing delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year.

During the 9 o'clock hour, ABC's repeat Grey's Anatomy outdrew NBC's original comedies (30 Rock/Up All Night) by 1.4 million viewers.

· Grey's generated its largest repeat audience this season, surging 15% over its last replay.

During the 10 o'clock hour, ABC's repeat Private Practice was up sharply over last encore airing in viewers (+26%) and young adults (+13%).

Quick Take for Thursday, March 22, 2012 (Fast Affiliate Live + Same Day Ratings)

Continuing to Improve its Time Slot Opposite "Idol" from 8-9pm, ABC's "Missing" Finishes as the 2nd-Most-Watched TV Show for the 2nd Week in a Row in its Hour

Generating its Most-Watched Repeat this Season, ABC's "Grey's" Outdraws NBC's Original Comedies by 1.4 Million Viewers During the 9 O'clock Hour

ABC's "Private Practice" Posts Sharp Increases Over its Most Recent Repeat

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" (8.7 million) finished as the 2nd-most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers (preliminary time period-based 7.0 million) and more than doubling the audience (+142%) of NBC's original comedy block ("Community"/"30 Rock" = 3.6 million). The ABC drama also ranked as the No. 2 regular program in the hour to "Idol" with Adults 18-49 (1.6/5-tie) and Adults 25-54 (2.5/7), while taking second overall with key Women (W18-49/W25-54). In fact, ABC's "Missing" qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama "Awake" at 10:00 p.m., trailing only Fox's "Idol"-driven "Touch" premiere.

· "Missing" delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year ("Wipeout" on 3/24/11 = 7.4 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's repeat "Grey's Anatomy" outdrew NBC's original comedies ("30 Rock"/"Up All Night") by 1.4 million viewers (4.7 million vs. 3.3 million).

· "Grey's" generated its largest repeat audience this season, surging 15% over its last replay.

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Private Practice" was up sharply over the last encore airing in viewers (+26% - 3.4 million vs. 2.7 million) and young adults (+13% - 0.9/2 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/22/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)
· TOUCH (FOX)
· UP ALL NIGHT (NBC)





most recent ratings | view all posts
[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.

[09/15/14 - 08:24 AM]
Against Big NFL Competition, "Miss America" Scores 4-Month Slot Highs for ABC
ABC spins the numbers for Sunday, September 14.

[09/15/14 - 08:18 AM]
NBC Sports Coverage of Last Night's Bears-49ers "Sunday Night Football" Telecast Is Up +3% Versus Week Two Last Year
NBC spins the numbers for Sunday, September 14.

[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 08:39 AM]
"The Biggest Loser" and "The Secret Lives of Pets" Are the Night's #1-#2 Non-Sports Telecasts on the Big 4 in 18-49 and Total Viewers
NBC spins the numbers for Thursday, September 11.

[09/12/14 - 08:30 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Opens Big for CBS
The Eye dominates the night in both total viewers and adults 18-49.

[09/12/14 - 07:19 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Opening Night Ratings from a Year Ago
CBS spins the numbers for Thursday, September 11.

[09/11/14 - 03:09 PM]
"Couples Therapy with Dr. Jenn" Hits Series High with Season 5 Premiere
VH1 spins the numbers for Wednesday, September 10.

[09/11/14 - 11:10 AM]
"Tonight Show," "Late Night" Dominate Late-Night Ratings Race for Week of Sept. 1-5
NBC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 10:34 AM]
"Nightline" Builds Audience Week-to-Week in All Key Demos; Most Watched Week in Three Months
ABC spins the late-night numbers for the week of September 1-5.