or


[03/23/12 - 08:52 AM]
For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm
ABC spins the numbers for Thursday, March 22.

[via press release from ABC]

For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm opposite American Idol, ABC's Missing finished as the 2nd most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers and more than doubling the audience (+142%) of NBC's original comedy block (Community/30 Rock). The ABC drama also ranked as the #2 regular program in the hour to Idol with Adults 18-49 and Adults 25-54, while taking second overall with key Women (W18-49/W25-54). ABC's Missing qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama Awake at 10pm, and trailing only Fox's Idol-driven Touch premiere.

· Missing delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year.

During the 9 o'clock hour, ABC's repeat Grey's Anatomy outdrew NBC's original comedies (30 Rock/Up All Night) by 1.4 million viewers.

· Grey's generated its largest repeat audience this season, surging 15% over its last replay.

During the 10 o'clock hour, ABC's repeat Private Practice was up sharply over last encore airing in viewers (+26%) and young adults (+13%).

Quick Take for Thursday, March 22, 2012 (Fast Affiliate Live + Same Day Ratings)

Continuing to Improve its Time Slot Opposite "Idol" from 8-9pm, ABC's "Missing" Finishes as the 2nd-Most-Watched TV Show for the 2nd Week in a Row in its Hour

Generating its Most-Watched Repeat this Season, ABC's "Grey's" Outdraws NBC's Original Comedies by 1.4 Million Viewers During the 9 O'clock Hour

ABC's "Private Practice" Posts Sharp Increases Over its Most Recent Repeat

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" (8.7 million) finished as the 2nd-most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers (preliminary time period-based 7.0 million) and more than doubling the audience (+142%) of NBC's original comedy block ("Community"/"30 Rock" = 3.6 million). The ABC drama also ranked as the No. 2 regular program in the hour to "Idol" with Adults 18-49 (1.6/5-tie) and Adults 25-54 (2.5/7), while taking second overall with key Women (W18-49/W25-54). In fact, ABC's "Missing" qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama "Awake" at 10:00 p.m., trailing only Fox's "Idol"-driven "Touch" premiere.

· "Missing" delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year ("Wipeout" on 3/24/11 = 7.4 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's repeat "Grey's Anatomy" outdrew NBC's original comedies ("30 Rock"/"Up All Night") by 1.4 million viewers (4.7 million vs. 3.3 million).

· "Grey's" generated its largest repeat audience this season, surging 15% over its last replay.

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Private Practice" was up sharply over the last encore airing in viewers (+26% - 3.4 million vs. 2.7 million) and young adults (+13% - 0.9/2 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/22/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)
· TOUCH (FOX)
· UP ALL NIGHT (NBC)





most recent ratings | view all posts
[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.