or


[03/23/12 - 08:52 AM]
For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm
ABC spins the numbers for Thursday, March 22.

[via press release from ABC]

For the 2nd Week Running, ABC's "Missing" is the #2 Most-Watched Show to "Idol" at 8pm

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm opposite American Idol, ABC's Missing finished as the 2nd most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers and more than doubling the audience (+142%) of NBC's original comedy block (Community/30 Rock). The ABC drama also ranked as the #2 regular program in the hour to Idol with Adults 18-49 and Adults 25-54, while taking second overall with key Women (W18-49/W25-54). ABC's Missing qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama Awake at 10pm, and trailing only Fox's Idol-driven Touch premiere.

· Missing delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year.

During the 9 o'clock hour, ABC's repeat Grey's Anatomy outdrew NBC's original comedies (30 Rock/Up All Night) by 1.4 million viewers.

· Grey's generated its largest repeat audience this season, surging 15% over its last replay.

During the 10 o'clock hour, ABC's repeat Private Practice was up sharply over last encore airing in viewers (+26%) and young adults (+13%).

Quick Take for Thursday, March 22, 2012 (Fast Affiliate Live + Same Day Ratings)

Continuing to Improve its Time Slot Opposite "Idol" from 8-9pm, ABC's "Missing" Finishes as the 2nd-Most-Watched TV Show for the 2nd Week in a Row in its Hour

Generating its Most-Watched Repeat this Season, ABC's "Grey's" Outdraws NBC's Original Comedies by 1.4 Million Viewers During the 9 O'clock Hour

ABC's "Private Practice" Posts Sharp Increases Over its Most Recent Repeat

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., opposite Fox's "American Idol," ABC's "Missing" (8.7 million) finished as the 2nd-most-watched TV show for the 2nd week in a row, topping CBS' NCAA Basketball coverage by over 1.5 million viewers (preliminary time period-based 7.0 million) and more than doubling the audience (+142%) of NBC's original comedy block ("Community"/"30 Rock" = 3.6 million). The ABC drama also ranked as the No. 2 regular program in the hour to "Idol" with Adults 18-49 (1.6/5-tie) and Adults 25-54 (2.5/7), while taking second overall with key Women (W18-49/W25-54). In fact, ABC's "Missing" qualified as Thursday's 2nd-most-watched scripted program, topping all 4 of NBC's comedies and the drama "Awake" at 10:00 p.m., trailing only Fox's "Idol"-driven "Touch" premiere.

· "Missing" delivered strong retention of its week-ago debut in Total Viewers (82%), Adults 25-54 (86%), Men 18-49 (92%) and Men 25-54 (100%).

· The new drama improved its time period year to year by double digits, drawing 18% more viewers than original programming on the same night last year ("Wipeout" on 3/24/11 = 7.4 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's repeat "Grey's Anatomy" outdrew NBC's original comedies ("30 Rock"/"Up All Night") by 1.4 million viewers (4.7 million vs. 3.3 million).

· "Grey's" generated its largest repeat audience this season, surging 15% over its last replay.

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's repeat "Private Practice" was up sharply over the last encore airing in viewers (+26% - 3.4 million vs. 2.7 million) and young adults (+13% - 0.9/2 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/22/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· PRIVATE PRACTICE (ABC)
· TOUCH (FOX)
· UP ALL NIGHT (NBC)





most recent ratings | view all posts
[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.