or


[03/27/12 - 12:16 PM]
Disney Channel Crowned the Month's #1 TV Network in Kids 2-11
Disney Channel spins the numbers for the month of March and the quarter to date.

[via press release from Disney Channel]

Ratings Highlights For March 2012 and 1Q 2012 - Final National Ratings

Disney Channel Crowned the Month's #1 TV Network in Kids 2-11, Kids 6-11 and Tweens 9-14, and Cable TV's #1 Network in Total Day

~Is Disney Channel's 1st-Ever Outright Win in Kids 2-11 and 1st-ever Win in Total Viewers

~ #1 for the 11th Consecutive Month in Kids 6-11 and 23rd Straight Month in Tweens 9-14

~"Shake It Up" is TV's #1 Series/Live-Action Series in Kids 6-11, Tweens 9-14 and Kids 2-11

In 1Q12, Disney Channel Ranks as TV's #1 Network for the 4th Consecutive Quarter in Kids 6-11, for the 12th Consecutive Quarter in Tweens 9-14 And Earns 1st-Ever Tie as the #1 TV Network in Kids 2-11

~#1 in Prime for 31 Straight Quarters in Kids 6-11 and 54 Straight in Tweens 9-14

~"Wizards of Waverly Place" Finale and "Jessie" Are TV's Top 2 Telecasts Across Key Kids

~"Wizards of Waverly Place" Finale is Cable TV's #1 Scripted Telecast in Total Viewers

Disney Channel (March 12)

During March 2012, Disney Channel completed its takeover of the kids' TV landscape, ranking as cable TV's #1 network in Total Day for the first time in the network's history in Total Viewers (1.57 million), delivered its first outright #1 rank across all TV in Kids 2-11 (892,000/2.2 rating - 2nd month at #1 based on rating), was the #1 TV network for the 11th consecutive month in Kids 6-11 (545,000/2.2 rating) and for the 23rd straight month in Tweens 9-14 (450,000/1.9 rating).

Disney Channel surpassed Nickelodeon by substantial margins across target demos, including by 23% in Kids 6-11 (545,000 vs. 443,000), by 40% in Tweens 9-14 (450,000 vs. 321,000) and by 5% in Kids 2-11 (892,000 vs. 846,000). Impressively, this marked the network's 9th consecutive month holding a double-digit percent advantage in both Kids 6-11 and Tweens 9-14.

In Prime, Disney Channel extended its streak as TV's No. 1 network to 85 consecutive months in Kids 6-11 (1.04 million/4.2 rating) and to 79 straight months in Tweens 9-14 (849,000/3.5 rating).

· "Shake It Up" ranked as TV's #1 series in March 2012 in Kids 6-11 (1.57 million/6.4 rating) and Tweens 9-14 (1.36 million/5.7 rating), and the #1 live-action TV series in Kids 2-11 (1.85 million/4.5 rating).

Disney Channel (1Q 2012)

In 1Q 2012, Disney Channel was TV's #1 network in Total Day for the 12th consecutive quarter in Tweens 9-14 (496,000/2.1 rating) and for the 4th consecutive quarter in Kids 6-11 (604,000/2.5 rating), surpassing Nickelodeon by double-digit percent margins for the 3rd straight quarter, and tied the key competitor as TV's #1 network for the 1st-time ever Kids 2-11 (2.3 ratings).

In Prime, Disney Channel's dominance as TV's #1 network extended to 28 consecutive quarters in Kids 6-11 (1.09 million/4.5 rating) and to 51 quarters running in Tweens 9-14 (892,000/3.7 rating).

· The series finale of "Wizards of Waverly Place" stood as cable TV's #1 scripted telecast in Total Viewers (11.335 million), and was the #1 TV telecast across all kids (see below).

· Disney Channel owned TV's Top 2 telecasts in 1Q 2012 across target Kids 2-11, Kids 6-11 and Tweens 9-14:

Source: NTI, U.S. ratings, most current, March 2012: 2/27/12-3/25/12; March 2011: 2/28/11-3/27/11; 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11. Streaks include ties on rating. Monthly series rank based on trackage data with minimum 2 telecasts.]





  [march 2012]  
S
M
T
W
T
F
S
    


· JESSIE (DISNEY)
· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)











most recent ratings | view all posts
[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.