or


[03/27/12 - 12:16 PM]
Disney Channel Crowned the Month's #1 TV Network in Kids 2-11
Disney Channel spins the numbers for the month of March and the quarter to date.

[via press release from Disney Channel]

Ratings Highlights For March 2012 and 1Q 2012 - Final National Ratings

Disney Channel Crowned the Month's #1 TV Network in Kids 2-11, Kids 6-11 and Tweens 9-14, and Cable TV's #1 Network in Total Day

~Is Disney Channel's 1st-Ever Outright Win in Kids 2-11 and 1st-ever Win in Total Viewers

~ #1 for the 11th Consecutive Month in Kids 6-11 and 23rd Straight Month in Tweens 9-14

~"Shake It Up" is TV's #1 Series/Live-Action Series in Kids 6-11, Tweens 9-14 and Kids 2-11

In 1Q12, Disney Channel Ranks as TV's #1 Network for the 4th Consecutive Quarter in Kids 6-11, for the 12th Consecutive Quarter in Tweens 9-14 And Earns 1st-Ever Tie as the #1 TV Network in Kids 2-11

~#1 in Prime for 31 Straight Quarters in Kids 6-11 and 54 Straight in Tweens 9-14

~"Wizards of Waverly Place" Finale and "Jessie" Are TV's Top 2 Telecasts Across Key Kids

~"Wizards of Waverly Place" Finale is Cable TV's #1 Scripted Telecast in Total Viewers

Disney Channel (March 12)

During March 2012, Disney Channel completed its takeover of the kids' TV landscape, ranking as cable TV's #1 network in Total Day for the first time in the network's history in Total Viewers (1.57 million), delivered its first outright #1 rank across all TV in Kids 2-11 (892,000/2.2 rating - 2nd month at #1 based on rating), was the #1 TV network for the 11th consecutive month in Kids 6-11 (545,000/2.2 rating) and for the 23rd straight month in Tweens 9-14 (450,000/1.9 rating).

Disney Channel surpassed Nickelodeon by substantial margins across target demos, including by 23% in Kids 6-11 (545,000 vs. 443,000), by 40% in Tweens 9-14 (450,000 vs. 321,000) and by 5% in Kids 2-11 (892,000 vs. 846,000). Impressively, this marked the network's 9th consecutive month holding a double-digit percent advantage in both Kids 6-11 and Tweens 9-14.

In Prime, Disney Channel extended its streak as TV's No. 1 network to 85 consecutive months in Kids 6-11 (1.04 million/4.2 rating) and to 79 straight months in Tweens 9-14 (849,000/3.5 rating).

· "Shake It Up" ranked as TV's #1 series in March 2012 in Kids 6-11 (1.57 million/6.4 rating) and Tweens 9-14 (1.36 million/5.7 rating), and the #1 live-action TV series in Kids 2-11 (1.85 million/4.5 rating).

Disney Channel (1Q 2012)

In 1Q 2012, Disney Channel was TV's #1 network in Total Day for the 12th consecutive quarter in Tweens 9-14 (496,000/2.1 rating) and for the 4th consecutive quarter in Kids 6-11 (604,000/2.5 rating), surpassing Nickelodeon by double-digit percent margins for the 3rd straight quarter, and tied the key competitor as TV's #1 network for the 1st-time ever Kids 2-11 (2.3 ratings).

In Prime, Disney Channel's dominance as TV's #1 network extended to 28 consecutive quarters in Kids 6-11 (1.09 million/4.5 rating) and to 51 quarters running in Tweens 9-14 (892,000/3.7 rating).

· The series finale of "Wizards of Waverly Place" stood as cable TV's #1 scripted telecast in Total Viewers (11.335 million), and was the #1 TV telecast across all kids (see below).

· Disney Channel owned TV's Top 2 telecasts in 1Q 2012 across target Kids 2-11, Kids 6-11 and Tweens 9-14:

Source: NTI, U.S. ratings, most current, March 2012: 2/27/12-3/25/12; March 2011: 2/28/11-3/27/11; 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11. Streaks include ties on rating. Monthly series rank based on trackage data with minimum 2 telecasts.]





  [march 2012]  
S
M
T
W
T
F
S
    


· JESSIE (DISNEY)
· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)









most recent ratings | view all posts
[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.