or


[03/27/12 - 12:16 PM]
Disney Channel Crowned the Month's #1 TV Network in Kids 2-11
Disney Channel spins the numbers for the month of March and the quarter to date.

[via press release from Disney Channel]

Ratings Highlights For March 2012 and 1Q 2012 - Final National Ratings

Disney Channel Crowned the Month's #1 TV Network in Kids 2-11, Kids 6-11 and Tweens 9-14, and Cable TV's #1 Network in Total Day

~Is Disney Channel's 1st-Ever Outright Win in Kids 2-11 and 1st-ever Win in Total Viewers

~ #1 for the 11th Consecutive Month in Kids 6-11 and 23rd Straight Month in Tweens 9-14

~"Shake It Up" is TV's #1 Series/Live-Action Series in Kids 6-11, Tweens 9-14 and Kids 2-11

In 1Q12, Disney Channel Ranks as TV's #1 Network for the 4th Consecutive Quarter in Kids 6-11, for the 12th Consecutive Quarter in Tweens 9-14 And Earns 1st-Ever Tie as the #1 TV Network in Kids 2-11

~#1 in Prime for 31 Straight Quarters in Kids 6-11 and 54 Straight in Tweens 9-14

~"Wizards of Waverly Place" Finale and "Jessie" Are TV's Top 2 Telecasts Across Key Kids

~"Wizards of Waverly Place" Finale is Cable TV's #1 Scripted Telecast in Total Viewers

Disney Channel (March 12)

During March 2012, Disney Channel completed its takeover of the kids' TV landscape, ranking as cable TV's #1 network in Total Day for the first time in the network's history in Total Viewers (1.57 million), delivered its first outright #1 rank across all TV in Kids 2-11 (892,000/2.2 rating - 2nd month at #1 based on rating), was the #1 TV network for the 11th consecutive month in Kids 6-11 (545,000/2.2 rating) and for the 23rd straight month in Tweens 9-14 (450,000/1.9 rating).

Disney Channel surpassed Nickelodeon by substantial margins across target demos, including by 23% in Kids 6-11 (545,000 vs. 443,000), by 40% in Tweens 9-14 (450,000 vs. 321,000) and by 5% in Kids 2-11 (892,000 vs. 846,000). Impressively, this marked the network's 9th consecutive month holding a double-digit percent advantage in both Kids 6-11 and Tweens 9-14.

In Prime, Disney Channel extended its streak as TV's No. 1 network to 85 consecutive months in Kids 6-11 (1.04 million/4.2 rating) and to 79 straight months in Tweens 9-14 (849,000/3.5 rating).

· "Shake It Up" ranked as TV's #1 series in March 2012 in Kids 6-11 (1.57 million/6.4 rating) and Tweens 9-14 (1.36 million/5.7 rating), and the #1 live-action TV series in Kids 2-11 (1.85 million/4.5 rating).

Disney Channel (1Q 2012)

In 1Q 2012, Disney Channel was TV's #1 network in Total Day for the 12th consecutive quarter in Tweens 9-14 (496,000/2.1 rating) and for the 4th consecutive quarter in Kids 6-11 (604,000/2.5 rating), surpassing Nickelodeon by double-digit percent margins for the 3rd straight quarter, and tied the key competitor as TV's #1 network for the 1st-time ever Kids 2-11 (2.3 ratings).

In Prime, Disney Channel's dominance as TV's #1 network extended to 28 consecutive quarters in Kids 6-11 (1.09 million/4.5 rating) and to 51 quarters running in Tweens 9-14 (892,000/3.7 rating).

· The series finale of "Wizards of Waverly Place" stood as cable TV's #1 scripted telecast in Total Viewers (11.335 million), and was the #1 TV telecast across all kids (see below).

· Disney Channel owned TV's Top 2 telecasts in 1Q 2012 across target Kids 2-11, Kids 6-11 and Tweens 9-14:

Source: NTI, U.S. ratings, most current, March 2012: 2/27/12-3/25/12; March 2011: 2/28/11-3/27/11; 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11. Streaks include ties on rating. Monthly series rank based on trackage data with minimum 2 telecasts.]





  [march 2012]  
S
M
T
W
T
F
S
    


· JESSIE (DISNEY)
· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.

[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.

[10/17/17 - 09:38 AM]
With "SNF" #1 Overall & "This Is Us," "Voice" & "Will & Grace" Ranking as 4 of the Top 10 Entertainment Shows, NBC Wins Week of Oct. 9-15
NBC spins the numbers for the week of October 9-15.

[10/17/17 - 09:27 AM]
"48 Hours: Operation Murder" Is Saturday's #1 Non-Sports Program with Viewers for Third Week This Season
CBS News spins the numbers for Saturday, October 14.

[10/17/17 - 09:27 AM]
On Its First Night in Brooklyn, ABC's "Jimmy Kimmel Live" Scores Season Highs
ABC spins the late-night numbers for Monday, October 16.

[10/17/17 - 09:06 AM]
"Tonight Show" Wins the Late-Night Ratings Week of Oct. 9-13 in 18-49 with Its Biggest Margins in Three Weeks
NBC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 08:55 AM]
"60 Minutes" Edition That Moved Congress and the President Makes the Nielsen Top 5
CBS News spins the numbers for Sunday, October 15.