or


[03/27/12 - 12:16 PM]
Disney Channel Crowned the Month's #1 TV Network in Kids 2-11
Disney Channel spins the numbers for the month of March and the quarter to date.

[via press release from Disney Channel]

Ratings Highlights For March 2012 and 1Q 2012 - Final National Ratings

Disney Channel Crowned the Month's #1 TV Network in Kids 2-11, Kids 6-11 and Tweens 9-14, and Cable TV's #1 Network in Total Day

~Is Disney Channel's 1st-Ever Outright Win in Kids 2-11 and 1st-ever Win in Total Viewers

~ #1 for the 11th Consecutive Month in Kids 6-11 and 23rd Straight Month in Tweens 9-14

~"Shake It Up" is TV's #1 Series/Live-Action Series in Kids 6-11, Tweens 9-14 and Kids 2-11

In 1Q12, Disney Channel Ranks as TV's #1 Network for the 4th Consecutive Quarter in Kids 6-11, for the 12th Consecutive Quarter in Tweens 9-14 And Earns 1st-Ever Tie as the #1 TV Network in Kids 2-11

~#1 in Prime for 31 Straight Quarters in Kids 6-11 and 54 Straight in Tweens 9-14

~"Wizards of Waverly Place" Finale and "Jessie" Are TV's Top 2 Telecasts Across Key Kids

~"Wizards of Waverly Place" Finale is Cable TV's #1 Scripted Telecast in Total Viewers

Disney Channel (March 12)

During March 2012, Disney Channel completed its takeover of the kids' TV landscape, ranking as cable TV's #1 network in Total Day for the first time in the network's history in Total Viewers (1.57 million), delivered its first outright #1 rank across all TV in Kids 2-11 (892,000/2.2 rating - 2nd month at #1 based on rating), was the #1 TV network for the 11th consecutive month in Kids 6-11 (545,000/2.2 rating) and for the 23rd straight month in Tweens 9-14 (450,000/1.9 rating).

Disney Channel surpassed Nickelodeon by substantial margins across target demos, including by 23% in Kids 6-11 (545,000 vs. 443,000), by 40% in Tweens 9-14 (450,000 vs. 321,000) and by 5% in Kids 2-11 (892,000 vs. 846,000). Impressively, this marked the network's 9th consecutive month holding a double-digit percent advantage in both Kids 6-11 and Tweens 9-14.

In Prime, Disney Channel extended its streak as TV's No. 1 network to 85 consecutive months in Kids 6-11 (1.04 million/4.2 rating) and to 79 straight months in Tweens 9-14 (849,000/3.5 rating).

· "Shake It Up" ranked as TV's #1 series in March 2012 in Kids 6-11 (1.57 million/6.4 rating) and Tweens 9-14 (1.36 million/5.7 rating), and the #1 live-action TV series in Kids 2-11 (1.85 million/4.5 rating).

Disney Channel (1Q 2012)

In 1Q 2012, Disney Channel was TV's #1 network in Total Day for the 12th consecutive quarter in Tweens 9-14 (496,000/2.1 rating) and for the 4th consecutive quarter in Kids 6-11 (604,000/2.5 rating), surpassing Nickelodeon by double-digit percent margins for the 3rd straight quarter, and tied the key competitor as TV's #1 network for the 1st-time ever Kids 2-11 (2.3 ratings).

In Prime, Disney Channel's dominance as TV's #1 network extended to 28 consecutive quarters in Kids 6-11 (1.09 million/4.5 rating) and to 51 quarters running in Tweens 9-14 (892,000/3.7 rating).

· The series finale of "Wizards of Waverly Place" stood as cable TV's #1 scripted telecast in Total Viewers (11.335 million), and was the #1 TV telecast across all kids (see below).

· Disney Channel owned TV's Top 2 telecasts in 1Q 2012 across target Kids 2-11, Kids 6-11 and Tweens 9-14:

Source: NTI, U.S. ratings, most current, March 2012: 2/27/12-3/25/12; March 2011: 2/28/11-3/27/11; 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11. Streaks include ties on rating. Monthly series rank based on trackage data with minimum 2 telecasts.]





  [march 2012]  
S
M
T
W
T
F
S
    


· JESSIE (DISNEY)
· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.