or


[03/27/12 - 01:28 PM]
The Style Network's Sunday Night Originals Up 110% in Total Viewers Year Over Year Driving Network's Best First Quarter Delivery
The Style Network spins the numbers for the quarter to date.

[via press release from Style]

THE STYLE NETWORK'S SUNDAY NIGHT ORIGINALS UP 110% IN TOTAL VIEWERS YEAR OVER YEAR DRIVING NETWORK'S BEST FIRST QUARTER DELIVERY

Network Continues To Be Fastest Growing Women's Cable Network Now Available In More Than 78 Million Homes

LOS ANGELES - March 27, 2012 - The Style Network marked its best first quarter in network history, up an impressive +26% among W18-34 year-over-year in primetime, according to Nielsen. Ranked as the second most affluent cable network among W18-49, Style continues to hold its title as the fastest growing women's cable network now available in more than 78 million homes. Style's success is fueled by its popular returning original series on Sunday nights delivering +110% in total viewers over the time period average a year ago. "Jerseylicious," now in its fourth season, is enjoying its most watch season ever and the sophomore season of "Big Rich Texas" is up an impressive +36% among the desired W18-49 from its season one average. The network continues to resonate with younger viewers, lowering its median age by four years to 38, year-over-year.

"Building on our momentum from last year, Style has once again delivered engaging original series that have resonated with our young, affluent and diverse audience," said Salaam Coleman Smith, President, The Style Network. "We look forward to second quarter and the rest of 2012 with several new original offerings and the upcoming fifth season premiere of 'Giuliana & Bill' on April 3."

Original programming on Sunday nights was the top destination for Style viewers in first quarter 2012, with "Jerseylicious" and "Big Rich Texas" averaging over 525,000 total viewers from 8pm-10pm. The strength of these series has propelled Style to one of the Top 15 ad-supported cable networks among W18-34 (138,000) in the time period on Sundays from 8pm-10pm. The Style Network averaged 154,000 total viewers in primetime up +9% and was driven by its core W18-49 (64,000) and W18-34 (34,000) audience.

Source: Nielsen, L+SD Preliminary Data - Best 1Q Ever 1Q12 to date (12/26/11-03/21/12) dating back to 1Q05 (12/27/04-03/27/05) W18-34 Imp Prime 8P-11P, YOY Growth W18-34 Imp 1Q12 to date (12/26/11-03/21/12) vs. 1Q11 (12/27/10-03/27/11) Prime 8P-11P, Most Affluent Prime 8P-11P based on W18-49 VPVH HHI $125K+ Style ranks #2 ranks against all ad-supported cable net, Fastest Growing Women's Net Universe Estimate Mar. 11 vs. Mar. 10 w/ over 70% W2+ composition, Most Watched Season Jerseylicious S4 To Date (02/19/12-03/18/12) vs. Prior Season Equivalent (05/15/11-06/12/11) P2+ Imp, Season on Season Growth W18-49 Imp Big Rich Texas S2 (02/19/12-03/18/12) vs. Prior Season Equivalent (07/17/11-08/14/11), Style Total Day 6A-3A P2+ Median Age 1Q12 to date (12/26/11-03/21/12) vs. 1Q11 (12/27/10-03/27/11), Prime Avg 1Q12 to date (12/26/11-03/21/12), Jerseylicious and Big Rich Texas Program Avg Sun. 8P-10P (02/19/12-03/18/12) vs. Year Ago Time Period Avg (02/20/11-03/20/11), Ad-Supported Cable Rank Sun 8P-10P Time Period Avg (02/19/12-03/18/12).

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts more than 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy" and "Big Rich Texas." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.





  [march 2012]  
S
M
T
W
T
F
S
    


· BIG RICH TEXAS (STYLE)
· JERSEYLICIOUS (STYLE)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.