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[04/02/12 - 08:30 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Sparks CBS Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, april 1, 2012)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (12.21 million viewers, #1; adults 18-49: 2.6, #1) was the network to beat on Sunday with its coverage of "The 47th Annual Academy of Country Music Awards" (12.97 million viewers, #1; adults 18-49: 3.1, #1) but the broadcast also marked its lowest rating since 2008. Leading off the night was a new "60 Minutes" (9.92 million viewers, #2; adults 18-49: 1.3, #10).

A silver medal then went to ABC (6.97 million viewers, #2; adults 18-49: 2.1, #2) with a repeat of "America's Funniest Home Videos" (5.46 million viewers, #7; adults 18-49: 1.2, #T11) followed by originals of "Once Upon a Time" (8.20 million viewers, #4; adults 18-49: 2.7, #2) - a series low, "Desperate Housewives" (8.38 million viewers, #3; adults 18-49: 2.6, #3) and "GCB" (5.84 million viewers, #6; adults 18-49: 1.9, #6) - also a series low.

Next up was FOX (3.64 million viewers, #4; adults 18-49: 1.7, #3) with its mix of a repeat of "The Simpsons" (2.20 million viewers, #14; adults 18-49: 0.9, #14), a new "The Cleveland Show" (2.83 million viewers, #13; adults 18-49: 1.2, #T11), another repeat of "The Simpsons" (3.87 million viewers, #11; adults 18-49: 1.6, #T8) and new episodes of "Bob's Burgers" (3.60 million viewers, #12; adults 18-49: 1.6, #T8), "Family Guy" (5.09 million viewers, #8; adults 18-49: 2.5, #4) and "American Dad" (4.22 million viewers, #10; adults 18-49: 2.0, #5).

And finally, NBC (5.58 million viewers, #3; adults 18-49: 1.6, #4) served up its mainstay "Dateline NBC" (4.63 million viewers, #9; adults 18-49: 1.0, #13) followed by a special three-hour edition of "The Celebrity Apprentice" (5.89 million viewers, #5; adults 18-49: 1.8, #7) - tied as its season low.

Week-to-week changes (adults 18-49):
0.00% - Desperate Housewives
0.00% - American Dad
0.00% - The Celebrity Apprentice
0.00% - Dateline NBC
-3.57% - Once Upon a Time
-10.71% - Family Guy (vs. 3/18/12)
-13.64% - GCB
-20.00% - Bob's Burgers
-20.00% - The Cleveland Show
-48.00% - 60 Minutes

Year-to-year changes (adults 18-49):
+13.64% - Family Guy (vs. Family Guy (Repeat))
+3.85% - Once Upon a Time (vs. Secret Millionaire)
0.00% - Dateline NBC
-5.00% - GCB (vs. Body of Proof)
-5.88% - Bob's Burgers (vs. Bob's Burgers (Repeat))
-6.06% - The 47th Annual Academy of Country Music Awards (vs. The 46th Annual Academy of Country Music Awards)
-7.14% - Desperate Housewives
-9.09% - American Dad (vs. The Cleveland Show)
-13.33% - 60 Minutes
-25.00% - The Cleveland Show (vs. American Dad)
-28.00% - The Celebrity Apprentice (vs. America's Next Great Restaurant/The Celebrity Apprentice)


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/3/11):

CBS (12.30 million viewers, #1; adults 18-49: 2.9, #1) claimed top honors on Sunday thanks to a new "60 Minutes" (10.29 million viewers, #2; adults 18-49: 1.5, #12) followed by "The 46th Annual Academy of Country Music Awards" (12.96 million viewers, #1; adults 18-49: 3.3, #1).

Said numbers were on par with last year's ceremony (13.05 million viewers; adults 18-49: 3.1 on 4/18/10).

ABC (8.39 million viewers, #2; adults 18-49: 2.2, #2) then took home the silver with its mix of "America's Funniest Home Videos" (6.60 million viewers, #7; adults 18-49: 1.6, #T10), "Secret Millionaire" (9.70 million viewers, #3; adults 18-49: 2.6, #4), "Desperate Housewives" (8.83 million viewers, #4; adults 18-49: 2.8, #3) and a special "Body of Proof" (8.44 million viewers, #6; adults 18-49: 2.0, #7).

Next up was NBC (6.52 million viewers, #3; adults 18-49: 2.1, #3) with fresh installments of "Dateline NBC" (5.17 million viewers, #8; adults 18-49: 1.0, #15), "America's Next Great Restaurant" (3.92 million viewers, #12; adults 18-49: 1.4, #13) and "The Celebrity Apprentice" (8.49 million viewers, #5; adults 18-49: 3.0, #2).

Meanwhile, FOX (4.06 million viewers, #4; adults 18-49: 1.8, #4) offered up its combination of a "The Simpsons" (2.77 million viewers, #15; adults 18-49: 1.1, #14) repeat, a new "American Dad" (3.58 million viewers, #14; adults 18-49: 1.6, #T10), repeats of "The Simpsons" (4.53 million viewers, #11; adults 18-49: 1.9, #8), "Bob's Burgers" (3.82 million viewers, #13; adults 18-49: 1.7, #9), "Family Guy" (4.86 million viewers, #9; adults 18-49: 2.2, #T5) and a new "The Cleveland Show" (4.82 million viewers, #10; adults 18-49: 2.2, #T5).

Week-to-week changes (adults 18-49): Dateline NBC (66.70%), America's Next Great Restaurant (7.70%), The Celebrity Apprentice (0.00%), America's Funniest Home Videos (0.00%), Secret Millionaire (-3.70%), Desperate Housewives (-17.60% vs. 3/6/11), The Cleveland Show (-18.50% vs. 3/20/11), Body of Proof (-33.30% vs. 3/29/11), American Dad (-36.00%), 60 Minutes (-50.00%).

Source: Nielsen Media Research





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