or


[04/12/12 - 08:50 AM]
Debut of "Don't Trust the B---- in Apt. 23" Posts ABC's Best Retention in 1 Year Out of "Modern Family"
ABC spins the numbers for Wednesday, April 11.

[via press release from ABC]

Debut of "Don't Trust the B---- in Apt. 23" Posts ABC's Best Retention in 1 Year Out of "Modern Family"

Some early info on ABC's Wednesday, ahead of the regular press release.

With ABC's 8-10pm comedy block returning to all-originals for the first time in 4 weeks (since 3/14/12) followed by a Revenge clip-show, the Net posted its strongest Wednesday since February in viewers and young adults - since 2/29/12.

· ABC was up over the same night last year in Total Viewers (+9%) and Adults 18-49 (+4%).

At 8pm, against CBS' Survivor: One World and the start of Fox's 2-hour Idol, ABC's The Middle outdelivered NBC's Off their Rockers by 13% in viewers and by 31% in Adults 18-49. In addition, the ABC comedy beat out Survivor for its 5th straight original telecast in Adults 18-34 and Women 18-34.

· The Middle rose by double digits over its year-ago telecast on the evening, surging by 15% in viewers and by 17% in young adults year to year.

Retaining 100% of its young adult lead-in at 8:30pm, ABC's Suburgatory towered over its NBC freshman comedy competition in its slot, more than doubling the numbers for NBC's Best Friends Forever in Total Viewers (+110%) and Adults 18-49 (+133%). For the 5th time in as many first-run telecasts, the ABC freshman comedy outran the second half of Survivor: One World by double digits with Adults 18-34 (+15%) and Women 18-34 (+29%).

· Suburgatory delivered big year-over-year improvement for ABC in the half-hour, jumping by 27% in viewers and by 40% in young adults over original comedy programming on the same night last year.

Wednesday's dominant #1 scripted TV show in Adults 18-49, ABC's Modern Family nearly doubled its lead-in at 9pm to beat out its nearest scripted competition by 37% (CBS' Criminal Minds). In addition, Modern Family finished as Wednesday's #1 TV program among hard-to-reach Men 18-34, beating out Idol by 13% in the time period.

· ABC's Modern Family grew over its year-ago broadcast by 7% in viewers and by 5% in young adults.

During the 9:30pm half-hour against the conclusion of Idol, ABC's debut of Don't Trust the B--- in Apartment 23 opened as the #1 scripted show in its slot across the 18-34 demographics (A18-34/W18-34/M18-34).

· Exhibiting improved lead-in retention for ABC, the series debut of Don't Trust the B--- in Apartment 23 drew the Net's biggest audience in the slot in over 3 months and its highest Adult 18-49 number in more than 2 months - since 1/4/12 and 2/8/12, respectively. In addition, the show improved the half-hour for ABC year to year with in Adults 18-49 (+4%).

· Holding strong retention of its Modern Family's lead-in with viewers and young adults (68%/71%), Don't Trust the B--- in Apartment 23 generated ABC's best retention in the half-hour coming out of an original Modern Family in 1 year - since 4/13/11.

During the 10 o'clock hour, ABC's Revenge: From the Beginning series recap show defeated NBC's original Law & Order: SVU in both Total Viewers (+4%) and Adults 25-54 (+10%), while tying among Adults 18-49. In addition, beating original dramas on CBS and NBC in, ABC ranked #1 in the hour with Women 18-34.

Quick Take for Wednesday, April 11, 2012 (Fast Affiliate Live + Same Day Ratings)

Posting its Strongest Wednesday Since February with Viewers and Young Adults, ABC Qualifies as the Only Network to Improve in Adults 18-49 Year Over Year

ABC's "The Middle" Marks Strong Year-to-Year Gains in Viewers and Young Adults

ABC's "Suburgatory" More Than Doubles NBC's "Best Friends Forever," While Delivering Big Time-Period Improvement for the Net from the Year-Ago Night

Up Year to Year, "Modern Family" is the Night's No. 1 Scripted Show in Adults 18-49

Scoring the Net's Best Lead-in Retention in 1 Year, ABC's Debut of "Don't Trust The B--- in Apartment 23" Draws the Slot's Biggest Audience in Over 3 Months

ABC's "Revenge" Series Recap Beats NBC's Return of "L&O: SVU" Among Viewers and Adults 25-54, While Winning the 10pm Hour in Women 18-34

Wednesday Night (8:00-11:00 p.m.)

With ABC's 8:00-10:00 p.m. comedy block returning to all-originals for the first time in 4 weeks (since 3/14/12) followed by a "Revenge" clip-show, the Net posted its strongest Wednesday since February in viewers (6.9 million) and young adults (2.4/7) � since 2/29/12.

· The Net was up over the same night last year (6.4 million and 2.3/6 on 4/13/11) in Total Viewers (+9%) and Adults 18-49 (+4%). In fact, ABC was the only net to grow its young adult audience year to year.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., against CBS' "Survivor: One World" and the start of Fox's 2-hour "Idol," ABC's "The Middle" outdelivered NBC's "Off their Rockers" by 13% in viewers (7.0 million vs. 6.2 million) and by 31% in Adults 18-49 (2.1/7 vs. 1.6/5). In addition, the ABC comedy beat out "Survivor" for its 5th straight original telecast in Adults 18-34 and Women 18-34.

· "The Middle" rose by double digits over its year-ago telecast on the evening (6.1 million and 1.8/6), surging by 15% in viewers and by 17% in young adults year to year.

"Suburgatory" (8:30-9:00 p.m.)

Retaining 100% of its young adult lead-in at 8:30 p.m., ABC's "Suburgatory" towered over its NBC freshman comedy competition in its slot, more than doubling the numbers for "Best Friends Forever" in Total Viewers (+110% - 6.1 million vs. 2.9 million) and Adults 18-49 (+133% - 2.1/.6 vs. 0.9/3). For the 5th time in as many first-run telecasts, the ABC freshman comedy outran the second half of "Survivor: One World" by double digits with Adults 18-34 (+15%) and Women 18-34 (+29%).

· "Suburgatory" delivered big year-over-year improvement for ABC in the half-hour, jumping by 27% in viewers and by 40% in young adults over original comedy programming on the same night last year ("Better with You" = 4.8 million and 1.5/4).

"Modern Family" (9:00-9:30 p.m.)

Wednesday's dominant No. 1 scripted show in Adults 18-49 (4.1/11), ABC's "Modern Family" nearly doubled its lead-in at 9:00 p.m. to beat its closest scripted competition by 37% (CBS' "Criminal Minds" = 3.0/8). In addition, "Modern Family" finished as Wednesday's No. 1 TV program among hard-to-reach Men 18-34, beating out "Idol" by 13% on the night (2.6/8 vs. 2.3/8).

· ABC's "Modern Family" grew over its year-ago broadcast (9.6 million and 3.9/10) by 7% in viewers and by 5% in young adults.

"Don't Trust the B--- in Apartment 23" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the conclusion of "Idol," ABC's debut of "Don't Trust the B--- in Apartment 23" opened as the No. 1 scripted show in its slot across the 18-34 demographics (A18-34/W18-34/M18-34).

· Exhibiting improved lead-in retention for ABC, "Don't Trust the B--- in Apartment 23" (7.0 million and 2.9/7) drew the Net's biggest audience in the slot in over 3 months and its highest Adult 18-49 number in more than 2 months � since 1/4/12 and 2/8/12, respectively. In addition, the show improved the half-hour for ABC year to year with in Adults 18-49 (+4% - "Happy Endings" on 4/13/11 = 2.8/7).

· Holding strong retention of its "Modern Family" lead-in with viewers and young adults (68%/71%), "Don't Trust the B--- in Apartment 23" generated ABC's best retention in the half-hour coming out of an original "Modern Family" in 1 year � since 4/13/11.

"Revenge: From the Beginning" (10:00-11:00 p.m.)

During the 10 o'clock hour 1 week before returning to originals, ABC's "Revenge: From the Beginning" series recap show defeated NBC's original "Law & Order: SVU" in both Total Viewers (+4% - 5.6 million vs. 5.4 million) and Adults 25-54 (+10% - 2.2/5 vs. 2.0/5), while tying among Adults 18-49 (1.6/4). In addition, beating original dramas on CBS and NBC, ABC ranked No. 1 in the hour with Women 18-34.

· The "Revenge" clip-show produced 6-week highs for ABC in the hour with Total Viewers, Adults 25-54 and Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/11/12.





  [april 2012]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· BEST FRIENDS FOREVER (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.

[03/21/25 - 01:30 PM]
"Live with Kelly and Mark" Grows Remarkably in All Key Measures During Show's Festive Post-Oscars Week
The annual Monday morning post-Oscars show from the famed Dolby Theatre in Hollywood scored 2.650 million Total Viewers and was the show's second most-watched telecast of the entire season.

[03/21/25 - 10:10 AM]
"Opry 100: A Live Celebration" Drew 5.3 Million Viewers Wednesday Night Across NBC and Peacock
It was the most-watched program of the night among all the broadcast networks against mostly original programming.

[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.