or


[05/01/12 - 09:13 AM]
VH1 Primetime Ratings "Spring" Up 33% Among Adult 18-49 Viewers In April
VH1 spins the numbers for the month of April.

[via press release from VH1]

VH1 Primetime Ratings "Spring" Up 33% Among Adult 18-49 Viewers In April

April's Milestone Marks VH1's 11th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

April Was Also the 10th Month VH1 Ranks as #1 Non-Sports Cable Network Among Women 18-49 on Monday Nights

"Mob Wives" Drives VH1 Year-To-Date as #1 Cable Network Among Women 18-34 in the Sunday 8 PM ET/PT Timeslot

NEW YORK, May 1, 2012 -- VH1 primetime ratings continued to grow significantly in April, averaging a .4 in the adult 18-49 demo - a +33% increase compared to the same month last year. The network's April performance marks VH1's 11th consecutive month of year-over-year primetime ratings growth in its target adult 18-49 demo.

Total viewer primetime impressions (P 2+) throughout April 2012 on VH1 averaged 593,000, up +32% from the average in April 2011. In addition, primetime viewers in the P18-49 demographic averaged 400,000 in April, up +41% from April 2011.

For the tenth month in a row, VH1 was the #1 non-sports cable network among women 18-49 on Monday evenings in April. This milestone was driven by new seasons of "Basketball Wives" and "La La's Full Court Life" and the freshman reality series "Styled By June."

In addition, VH1 series and specials including "Mob Wives," "Basketball Wives," "Behind the Music" and "Stevie TV" generated major social media buzz hits, resulting in multiple trending topics on Twitter and significant upticks in Facebook page "likes." For example, "Behind the Music: Aaliyah" trended as the #1 most social show on its premiere night among non-sports cable networks. Also, the "Behind the Music" premieres of Nas and Brandy were the #2 and #3 the most social non-sports cable programs of the night, respectively.

Specific VH1 ratings highlights for April include:

"Basketball Wives" averaged 1.3 in the key adult 18-49 demographic and a total of 1.9 million total viewers for premiere episodes in April.

"La La's Full Court Life" second season averaged a 1.1 in the adult 18-49 demo (up +38% from season 1) and 1.6 million total viewers (up +33% from season 1) for premiere episodes in April.

Debut episodes of the new series "Styled By June," based on the life of stylist-to-stars June Ambrose, averaged a .8 in the adult 18-49 demo and averaged 1.1 million total viewers for premiere episodes in April.

"Mob Wives" averaged .9 in the adult 18-49 demo (up +13% from season 1) and a total of 1.4 million viewers for premiere episodes in April. Also, year-to-date "Mob Wives" has driven VH1 to score the title of the #1 cable network among women 18-34 in Sunday 8 PM ET/PT time period across all cable networks.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research March 26, 2012 - April 29, 2012

All data based on Live + Same Day ratings





  [may 2012]  
S
M
T
W
T
F
S
  


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· LA LA'S FULL COURT LIFE (VH1)
· MOB WIVES (VH1)
· STEVIE TV (VH1)
· STYLED BY JUNE (VH1)





most recent ratings | view all posts
[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.

[05/17/16 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hang Onto Demo Crown
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/17/16 - 07:01 AM]
"60 Minutes" Makes Top 10 for the 22nd Time This Season
CBS spins the numbers for Sunday, May 15.