or


[05/01/12 - 09:13 AM]
VH1 Primetime Ratings "Spring" Up 33% Among Adult 18-49 Viewers In April
VH1 spins the numbers for the month of April.

[via press release from VH1]

VH1 Primetime Ratings "Spring" Up 33% Among Adult 18-49 Viewers In April

April's Milestone Marks VH1's 11th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

April Was Also the 10th Month VH1 Ranks as #1 Non-Sports Cable Network Among Women 18-49 on Monday Nights

"Mob Wives" Drives VH1 Year-To-Date as #1 Cable Network Among Women 18-34 in the Sunday 8 PM ET/PT Timeslot

NEW YORK, May 1, 2012 -- VH1 primetime ratings continued to grow significantly in April, averaging a .4 in the adult 18-49 demo - a +33% increase compared to the same month last year. The network's April performance marks VH1's 11th consecutive month of year-over-year primetime ratings growth in its target adult 18-49 demo.

Total viewer primetime impressions (P 2+) throughout April 2012 on VH1 averaged 593,000, up +32% from the average in April 2011. In addition, primetime viewers in the P18-49 demographic averaged 400,000 in April, up +41% from April 2011.

For the tenth month in a row, VH1 was the #1 non-sports cable network among women 18-49 on Monday evenings in April. This milestone was driven by new seasons of "Basketball Wives" and "La La's Full Court Life" and the freshman reality series "Styled By June."

In addition, VH1 series and specials including "Mob Wives," "Basketball Wives," "Behind the Music" and "Stevie TV" generated major social media buzz hits, resulting in multiple trending topics on Twitter and significant upticks in Facebook page "likes." For example, "Behind the Music: Aaliyah" trended as the #1 most social show on its premiere night among non-sports cable networks. Also, the "Behind the Music" premieres of Nas and Brandy were the #2 and #3 the most social non-sports cable programs of the night, respectively.

Specific VH1 ratings highlights for April include:

"Basketball Wives" averaged 1.3 in the key adult 18-49 demographic and a total of 1.9 million total viewers for premiere episodes in April.

"La La's Full Court Life" second season averaged a 1.1 in the adult 18-49 demo (up +38% from season 1) and 1.6 million total viewers (up +33% from season 1) for premiere episodes in April.

Debut episodes of the new series "Styled By June," based on the life of stylist-to-stars June Ambrose, averaged a .8 in the adult 18-49 demo and averaged 1.1 million total viewers for premiere episodes in April.

"Mob Wives" averaged .9 in the adult 18-49 demo (up +13% from season 1) and a total of 1.4 million viewers for premiere episodes in April. Also, year-to-date "Mob Wives" has driven VH1 to score the title of the #1 cable network among women 18-34 in Sunday 8 PM ET/PT time period across all cable networks.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research March 26, 2012 - April 29, 2012

All data based on Live + Same Day ratings





  [may 2012]  
S
M
T
W
T
F
S
  


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· LA LA'S FULL COURT LIFE (VH1)
· MOB WIVES (VH1)
· STEVIE TV (VH1)
· STYLED BY JUNE (VH1)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.