[05/02/12 - 09:34 AM]
Logo's "RuPaul's Drag Race" Season Four Reunion Wins the Crown as Highest-Rated Episode This Season
Logo spins the numbers for Monday, April 30.

[via press release from Logo]


Over One Million Viewers Tuned Into the Episode That Night

Reunion Episode Up 33% In Primetime 18-49 Ratings Over Last Season's Reunion

NEW YORK, NY, May 2, 2011 - Monday night's 9PM episode "RuPaul's Drag Race: Reunited!" rounded out the series' highest-rated episode of the season and the highest-rated reunion for the franchise ever -- up +33% in the key 18-49 demo compared to the season three reunion episode. The finale scored a 0.7 in the P18-49 demo and drew 601,000 total viewers (P2+) who witnessed Sharon Needles be named as "America's Next Drag Superstar." The fourth season reunion reached 1.1 million viewers on its premiere night.

This year's reunion was the first time a studio audience was present at the crowing of "America's Next Drag Superstar." The reunion also finally revealed why the series' most controversial contestant, Willam, was disqualified from the competition. In addition, fan favorite Latrice Royale, was crowned the title of "Miss Congeniality" by fans via NewNowNext.com. RuPaul also exclusively revealed that Latrice Royale will return to the small screen as a "Drag Professor" on RuPaul's hit series, "RuPaul's Drag U," set to premiere on Logo this June.

"RuPaul's Drag Race" proved hot on social media platforms landing five U.S. trending topics on Twitter, including a few of the queens such as Sharon Needles, Phi Phi and Willam as well as the phrase "RuPologize." Twitter followers have increased 77% this season, while Logo's "RuPaul's Drag Race" page on Facebook saw a 36% increase in "likes" since the start of season 4 and currently has 650,000 fans. Combined social media pushes on Tumblr, Instagram, Twitter, Facebook and GetGlue resulted in a 4th place finish for the night on Trendrr.tv among non-sports programs on cable.

RuPaul, the world's most famous drag queen, has pushed the boundaries of popular culture on an international level and continued to make history this season with "RuPaul's Drag Race," the first reality television show featuring drag queens. RuPaul returned for a fourth season to decide who will "shante! stay!" or "sashay away" with a new batch of the nation's hottest, most glamorous drag queens. In the end, only one contestant had what it takes to win the coveted title of "America's Next Drag Superstar," and a prize package that includes a headlining spot on Logo's Drag Race Tour, featuring ABSOLUT(R) Vodka, cocktails perfected, a one-of-a-kind trip courtesy of AlandChuck.travel, a lifetime supply of NYX Cosmetics and a cash prize of $100,000.

"RuPaul's Drag Race" is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, RuPaul Charles and Chris McKim serving as Executive Producers. Steven Corfe serves as Co-Executive Producer for "Untucked: RuPaul's Drag Race." Brent Zacky and Pamela Post are Executive Producers for Logo.

For more information on "RuPaul's Drag Race" and to view the current episode and sneak preview clips of upcoming episodes, go to LogoTV.com. For up-to-date "RuPaul's Drag Race" news and exclusives, join the "RuPaul's Drag Race" Facebook page or follow the series on Twitter at @RuPaulsDragRace and #DragRace.

* All on-air ratings data based on Live + SD Nielsen ratings.


Logo is the entertainment network for savvy and trendsetting adult viewers from Viacom Inc. (NASDAQ: VIA, VIAB). Launched in 2005, Logo's cable channel is in 50 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, AfterElton.com and DowneLink.com. Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what's next - all through a mix of original and acquired entertainment that's outrageous, smart, and inclusive. Logo is part of Viacom Media Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

About World of Wonder

Innovative production company World of Wonder is behind such entertaining hit series as "Girls Who Like Boys Who Like Boys" (Sundance Channel), "RuPaul's Drag U" (Logo), "Million Dollar Listing" (Bravo), "The Fabulous Beekman Boys" (Planet Green), and "Finding Sarah" (OWN). World of Wonder has also created award winning films and documentaries such as "Inside Deep Throat", "The Eyes of Tammy Faye", "Party Monster", "Monica in Black and White", and "The Last Beekeeper", which won a 2010 Emmy(R) Award for Outstanding Nature Programming. They recently premiered their latest documentary "The Strange History of Don't Ask, Don't Tell" for HBO, which chronicles the repeal of the controversial military policy. Most recently, their 2011 Sundance Film Festival hit "Becoming Chaz" and HBO special "Wishful Drinking" both garnered a total of five Emmy(R) nominations.

With offices in Hollywood and London, the company has produced cutting-edge fiction and non-fiction programming for HBO, Showtime, VH1, IFC, Discovery, MTV, BBC, PBS, Channel 4 UK, and other digital outlets that can be found online at http://worldofwonder.net/. The WOW Report receives more than 100,000 visitors a month.

  [may 2012]  


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