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[05/08/12 - 08:29 AM]
Monday's Broadcast Ratings: "The Voice" Holds Onto Demo Crown for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, may 7, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (8.98 million viewers, #3; adults 18-49: 3.1, #1) was the network to beat on Monday thanks to the penultimate installments of "The Voice" (10.51 million viewers, #4; adults 18-49: 3.7, #T1) and "Smash" (5.92 million viewers, #11; adults 18-49: 1.9, #T10).

CBS (9.61 million viewers, #2; adults 18-49: 2.9, #2) then snagged a competitive second place with a new "2 Broke Girls" (8.40 million viewers, #8; adults 18-49: 2.9, #5) followed by the season finale of "2 Broke Girls" (9.32 million viewers, #6; adults 18-49: 3.4, #3) and new episodes of "Two and a Half Men" (11.26 million viewers, #3; adults 18-49: 3.7, #T1), "Mike & Molly" (10.18 million viewers, #5; adults 18-49: 3.1, #4) and "Hawaii Five-0" (9.24 million viewers, #7; adults 18-49: 2.3, #8) - tied as its series low.

Next up was ABC (14.85 million viewers, #1; adults 18-49: 2.6, #3) with a fresh "Dancing With the Stars" (15.99 million viewers, #1; adults 18-49: 2.6, #6) - its series low for performance shows - and the season finale of "Castle" (12.56 million viewers, #2; adults 18-49: 2.5, #7).

Meanwhile, FOX (6.54 million viewers, #4; adults 18-49: 2.0, #4) offered up originals from "Bones" (6.91 million viewers, #9; adults 18-49: 1.9, #T10) and "House" (6.17 million viewers, #10; adults 18-49: 2.1, #9).

And finally, new episodes of "Gossip Girl" (0.87 million viewers, #13; adults 18-49: 0.4, #13) and "Hart of Dixie" (1.33 million viewers, #12; adults 18-49: 0.6, #12) over on The CW (1.10 million viewers, #5; adults 18-49: 0.5, #5) closed out the evening. In the netlet's target demo (women 18-34), "Gossip" delivered a 0.7 rating while "Dixie" posted a 1.0 rating.

Week-to-week changes (adults 18-49):
+5.71% - The Voice
+5.56% - Smash
+4.17% - Castle
0.00% - Two and a Half Men
0.00% - House
0.00% - Bones
0.00% - Hart of Dixie
-2.86% - 2 Broke Girls
-3.13% - Mike & Molly
-3.70% - Dancing With the Stars
-8.00% - Hawaii Five-0
-33.33% - Gossip Girl

Year-to-year changes (adults 18-49):
+208.33% - The Voice (vs. Chuck/The Event)
+117.65% - Two and a Half Men (vs. Two and a Half Men (Repeat))
+88.89% - 2 Broke Girls - 8:30 (vs. Mad Love)
+58.33% - Smash (vs. Law & Order: LA)
+40.91% - Mike & Molly
+23.53% - House (vs. The Chicago Code)
+16.00% - 2 Broke Girls - 8:00 (vs. How I Met Your Mother)
0.00% - Hart of Dixie (vs. Gossip Girl)
0.00% - Hawaii Five-0
-19.35% - Castle
-34.48% - Bones (vs. House)
-36.59% - Dancing With the Stars
-42.86% - Gossip Girl (vs. 90210)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/9/11):

New episodes of "Dancing With the Stars" (20.19 million viewers, #1; adults 18-49: 4.1, #1) and "Castle" (12.64 million viewers, #2; adults 18-49: 3.1, #2) put ABC (17.67 million viewers, #1; adults 18-49: 3.8, #1) over the top on Monday.

FOX (6.74 million viewers, #3; adults 18-49: 2.3, #2) then took home the silver with fresh installments of "House" (7.77 million viewers, #4; adults 18-49: 2.9, #3) and "The Chicago Code" (5.71 million viewers, #8; adults 18-49: 1.7, #T8).

Next up was CBS (7.29 million viewers, #2; adults 18-49: 2.1, #3) with its mix of "How I Met Your Mother" (6.36 million viewers, #7; adults 18-49: 2.5, #4), "Mad Love" (5.15 million viewers, #9; adults 18-49: 1.8, #7), "Two and a Half Men" (6.37 million viewers, #6; adults 18-49: 1.7, #T8), "Mike & Molly" (7.50 million viewers, #5; adults 18-49: 2.2, #6) and "Hawaii Five-0" (9.17 million viewers, #3; adults 18-49: 2.3, #5) - all of which matched or set new series lows.

Meanwhile, NBC (4.28 million viewers, #4; adults 18-49: 1.2, #4) offered up new episodes of "Chuck" (4.06 million viewers, #11; adults 18-49: 1.3, #10), "The Event" (3.77 million viewers, #12; adults 18-49: 1.1, #12) - both of which tied series lows - and "Law & Order: LA" (5.01 million viewers, #10; adults 18-49: 1.2, #11).

And finally, fresh installments of "90210" (1.46 million viewers, #13; adults 18-49: 0.7, #13) and "Gossip Girl" (1.18 million viewers, #14; adults 18-49: 0.6, #14) on The CW (1.32 million viewers, #5; adults 18-49: 0.7, #5) rounded out the night.

Week-to-week changes (adults 18-49): Castle (6.90%), The Chicago Code (6.30%), 90210 (0.00%), House (0.00%), Hawaii Five-0 (-4.20%), Mike & Molly (-4.30%), Dancing With the Stars (-6.80%), Chuck (-7.10%), How I Met Your Mother (-7.40%), Gossip Girl (-14.30%), Law & Order: LA (-14.30%), The Event (-15.40%), Mad Love (-18.20%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 4.0/10; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.7/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [may 2012]  
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