Ratings Highlights May 14-20, 2012 - Final National Ratings
Disney Channel Ranks as TV's #1 Network for Record 49th Consecutive Week in Kids 6-11 and Tweens 9-14
Out-Delivers Nickelodeon by Double-Digit Percentages for the 28th
Consecutive Week in Kids 6-11, and for the 30th Week in Tweens 9-14
~Marks Disney Channel's Longest Stint Posting Double-Digit Advantages in the Demos
Sunday's "Shake It Up" and "Austin & Ally" Stand as the
Week's Top 2 TV Telecasts in Kids 2-11 and Kids 6-11
Disney Channel: Total Day and Prime Highlights
During the week of May 14, 2012, Disney Channel ranked as the #1 TV network in Total Day for the 49th consecutive week in Kids 6-11 (465,000/1.9 rating) and Tweens 9-14 (407,000/1.7 rating) - out-performing #2 TV network Nickelodeon by double-digit percent margins. In fact, this marked the network's 28th consecutive week winning by double-digit percentages in Kids 6-11 (+12% - 465,000 vs. 414,000) and the 30th consecutive week in Tweens 9-14 (+24% - 407,000 vs. 328,000).
In Prime, Disney Channel extended its streak as TVs #1 network to 365 straight weeks in Kids 6-11 (900,000/3.7 rating - or 7 years), and in Tweens 9-14 (755,000/3.1 rating) ranked as the #1 TV network for the 100th week in a row, and for the 362nd time in the previous 365 weeks overall.
· Sunday's "Shake It Up" (8:30 - 9:00 p.m.) and "Austin & Ally" (8:00 - 8:30 p.m.) were the week's Top 2 TV telecasts in Kids 2-11 and Kids 6-11:
[Source: NTI, U.S. ratings. Week of 5/14/12-5/20/12: Live + Same Day. Competitive rank streaks include ties based on rating.]