Correction: The teams playing in the NBA Playoff game that ranked as basic cable's #1 program last week should have been listed as the Oklahoma City Thunder vs. the Los Angeles Lakers. We apologize for the error.
With 2012 NBA Playoffs leading the way, TNT topped the charts for the third consecutive week. TNT was basic cable's #1 network last week with viewers, adults 18-34, adults 18-49 and adults 25-54 in primetime, as well as with adults 18-49 and adults 25-54 in total day.
Wednesday night's match-up between the Oklahoma City Thunder vs. the Los Angeles Lakers scored as basic cable's #1 program for the week, with well over 7.4 million viewers, 2.7 million adults 18-34 and 4.4 million adults 18-49.
From the beginning of the 2012 NBA Playoffs on TNT, the network has won the night as ad-supported cable's #1 network 14 times among adults 18-34, adults 18-49, adults 25-54, men 18-49 and men 25-54.
Source: Nielsen Media Research. Based on Live+SD. All Ad-Supported Cable Telecasts, Total Day; (4/28/2012- 5/3/2012, 5/5/2012-5/10/2012, 5/12/2012, 5/14/2012-5/16/2012).
NBA TV is averaging impressive double-digit year-to-year increases in both Total Day (+30%, with total viewers) and Prime (+25%, with total viewers) for the broadcast calendar year to-date.
Across the third week of May 2012, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. The network also ranked #2 among basic cable networks for the week (behind TNT) in Total Day delivery of adults 18-49.
Adult Swim programming - including Family Guy and American Dad - accounted for 16 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 19 of the top 50 among men 18-34.
The Big Bang Theory continues to deliver big for TBS. Last week the hit sitcom accounted for nine of basic cable's Top 10 sitcom telecasts with viewers, adults 18-34 and adults 18-49. Topping the charts was the Tuesday 9 p.m. episode among viewers (2.9 million) and the Tuesday 10:30 p.m. episode among adults 18-34 (1 million) and adults 18-49 (1.7 million).
Last week, TBS's late-night series CONAN brought in 1 million viewers in Live + Same Day, up 13% over the prior week of premieres. The show also delivered 338,000 adults 18-34 (+19%) and 629,000 adults 18-49 (+24%).
Cartoon Network continues to rank as television's #1 network for weekly delivery of boys 2-11, 6-11 & 9-14 in early prime (7-9 p.m.). Cartoon Network also was the #1 television destination (broadcast & cable) among all kids (2-11, 6-11, 9-14) and boys on Monday night, and #1 with all boys Tuesday, Thursday & Friday night. Both Wednesday and Sunday night scored as the #1 night among boys 6-11 and 2-11.
Among its original Monday night comedy series, Adventure Time (7:30 p.m.) scored as the #1 telecast of the week among boys 6-11 & 2-11, and the #1 telecast of the day among kids 6-11 & 2-11. Immediately following, Regular Show (8 p.m.) ranked as the #1 telecast of the week among boys 9-14, and #1 in its time period among boys 6-11 & 2-11. Similarly, MAD (8:30 p.m.) ranked #1 in its time period among all boys on all television, and #1 among kids 9-14 on basic cable.
On Tuesday night, original series The Amazing World of Gumball (7:30 p.m.) scored as the #1 telecast of the day among boys 6-11 & 2-11, and #1 in its time period among boys 9-14. Level Up (8 p.m.) also ranked #1 in its time period among all boys 6-11, 2-11 & 9-14.
Friday night overall (7-9 p.m.) earned double-digit delivery growth among all kid demos - ranging between 22% and 33%--compared to the same time period last year. A back-to-back presentation of Adventure Time (7-8 p.m.) ranked #1 in its time period among all boys and increased delivery across the board of kid and boy demos. Programming franchise Cartoon Planet (8-9 p.m.) also grew all average kids delivery by double digits, ranging between 11% (kids 6-11), 14% (kids 2-11) and 18% (kids 9-14).
truTV ranked as one of cable's Top 10 entertainment networks last week in delivery of men 18-34, charting outstanding +19% growth over the same week last year.
South Beach Tow (Wednesday at 9:30 p.m.) hooked up more than 1.3 million viewers, ranking among basic cable's Top 5 programs in the timeslot with adults 18-49 and outperforming programs on such competing networks as History, Discovery and Comedy Central. The episode also scored a Top 5 finish in its timeslot with men 18-49. For the night, truTV finished among basic cable's Top 10 networks with adults 18-49.
truTV's Hardcore Pawn (1.2 million viewers Tuesday at 9 p.m.) and Bait Car (1 million viewers Friday at 10 p.m.) also performed strongly last week, as each show delivered double-digit demo growth in its timeslot.