or


[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[via press release from ABC]

ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10

Early info on ABC's Thursday, ahead of the regular press release.

Please Note: On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by -5% among Adults 18-49.

ABC took second place on Thursday night in Total Viewers and Adults 18-49.

Head to head from 8-10pm, ABC's series debut of Duets outdrew Fox's season premiere of So You Think You Can Dance, leading by 8% in Total Viewers. In addition, the new ABC unscripted show ranked as the #2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults from its first hour to its second hour.

· Duets greatly improved its time period for ABC over the year-ago night in Total Viewers (+52%) and Adults 18-49 (+55%), representing the Net's biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years - since 2008 and 2009, respectively.

During the 10 o'clock hour, ABC's Rookie Blue ran as the #2 series in Total Viewers and Adults 18-49, while ranking #1 with key Women (W18-49/W25-54).

· Topping its year-ago premiere on 6/23/11 (+3%), Rookie Blue opened its 3rd season with its most-watched telecast since August 2010 - since 8/19/10.

Quick Take for Thursday, May 24, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's Debut of "Duets" Outdraws Fox's Premiere of "So You Think You Can Dance," Improving its Time Slot Year to Year by 5% in Viewers and by 55% in Young Adults

ABC's "Rookie Blue" Opens its 3rd Season with its Top Telecast Since August 2010

Thursday Night (8:00-11:00 p.m.)

ABC finished No. 2 on Thursday evening in Total Viewers (6.5 million) and Adults 18-49 (1.6/5-tie).

Please Note: On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by -5% among Adults 18-49 (32.1 vs. 33.8).

"Duets" (8:00-10:00 p.m.)

Head to head from 8:00-10:00 p.m., ABC's series debut of "Duets" outdrew Fox's season premiere of "So You Think You Can Dance," leading by 8% in Total Viewers (6.7 vs. 6.2 million). In addition, the new ABC unscripted show was the No. 2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults (1.6/6 to 1.8/5) from its first to its second hour.

· "Duets" greatly improved its time period for ABC over the year-ago night in Total Viewers (+52% - 6.7 million vs. 4.4 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/4), representing the Net's biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years - since 2008 and 2009, respectively.

"Rookie Blue" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's season premiere of "Rookie Blue" was the No. 2 series in Total Viewers (6.0 million) and Adults 18-49 (1.4/4), while ranking No. 1 with key Women (W18-49/W25-54).

· Topping its year-ago premiere at the end of June (+3% - 5.8 million on 6/23/11), "Rookie Blue" opened its 3rd season with its most-watched telecast since August 2010 - since 8/19/10. In addition, among Adults 18-49, the show topped last season's finale by 17% and outdelivered its last 9 telecasts - best since 7/14/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 05/17/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· DUETS (ABC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.