or


[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[via press release from ABC]

ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10

Early info on ABC's Thursday, ahead of the regular press release.

Please Note: On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by -5% among Adults 18-49.

ABC took second place on Thursday night in Total Viewers and Adults 18-49.

Head to head from 8-10pm, ABC's series debut of Duets outdrew Fox's season premiere of So You Think You Can Dance, leading by 8% in Total Viewers. In addition, the new ABC unscripted show ranked as the #2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults from its first hour to its second hour.

· Duets greatly improved its time period for ABC over the year-ago night in Total Viewers (+52%) and Adults 18-49 (+55%), representing the Net's biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years - since 2008 and 2009, respectively.

During the 10 o'clock hour, ABC's Rookie Blue ran as the #2 series in Total Viewers and Adults 18-49, while ranking #1 with key Women (W18-49/W25-54).

· Topping its year-ago premiere on 6/23/11 (+3%), Rookie Blue opened its 3rd season with its most-watched telecast since August 2010 - since 8/19/10.

Quick Take for Thursday, May 24, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's Debut of "Duets" Outdraws Fox's Premiere of "So You Think You Can Dance," Improving its Time Slot Year to Year by 5% in Viewers and by 55% in Young Adults

ABC's "Rookie Blue" Opens its 3rd Season with its Top Telecast Since August 2010

Thursday Night (8:00-11:00 p.m.)

ABC finished No. 2 on Thursday evening in Total Viewers (6.5 million) and Adults 18-49 (1.6/5-tie).

Please Note: On the Thursday leading into the Memorial Holiday weekend, overall TV usage levels declined week to week by -5% among Adults 18-49 (32.1 vs. 33.8).

"Duets" (8:00-10:00 p.m.)

Head to head from 8:00-10:00 p.m., ABC's series debut of "Duets" outdrew Fox's season premiere of "So You Think You Can Dance," leading by 8% in Total Viewers (6.7 vs. 6.2 million). In addition, the new ABC unscripted show was the No. 2 series in the 2-hour time period with young adults (AD18-34/AD18-49), while finishing second among the broadcasters with Teens 12-17. The ABC singing competition surged by 13% among young adults (1.6/6 to 1.8/5) from its first to its second hour.

· "Duets" greatly improved its time period for ABC over the year-ago night in Total Viewers (+52% - 6.7 million vs. 4.4 million) and Adults 18-49 (+55% - 1.7/5 vs. 1.1/4), representing the Net's biggest audience in the slot on the first post-season Thursday in 4 years and its top young adult number in 3 years - since 2008 and 2009, respectively.

"Rookie Blue" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's season premiere of "Rookie Blue" was the No. 2 series in Total Viewers (6.0 million) and Adults 18-49 (1.4/4), while ranking No. 1 with key Women (W18-49/W25-54).

· Topping its year-ago premiere at the end of June (+3% - 5.8 million on 6/23/11), "Rookie Blue" opened its 3rd season with its most-watched telecast since August 2010 - since 8/19/10. In addition, among Adults 18-49, the show topped last season's finale by 17% and outdelivered its last 9 telecasts - best since 7/14/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 05/17/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· DUETS (ABC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)





most recent ratings | view all posts
[05/05/16 - 11:58 AM]
FOX NASCAR Gains Momentum at Talladega
FOX Sports further spins the numbers for Sunday, May 1.

[05/05/16 - 08:34 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Take Home Demo Crown
The network's juggernaut dips week-to-week but still leads the night by a solid margin.

[05/04/16 - 08:41 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"Person of Interest" returns up from a year ago for the Eye among adults 18-49.

[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.