or


[05/30/12 - 12:09 PM]
Animal Planet Slays With Best-Ever May in Network History
Animal Planet spins the numbers for the month of May.

[via press release from Animal Planet]

ANIMAL PLANET SLAYS WITH BEST-EVER MAY IN NETWORK HISTORY

-- Monster Week's MERMAIDS: THE BODY FOUND Made Mighty Splash with More Than 3.4 Million Viewers --

(May 30, 2012, Silver Spring, Md.) - Animal Planet devoured the month with its best May ever, earning its strongest performances in both prime and total delivery among all key demos, including prime deliveries of 681K P2+ (+7%), 508K HH (+7%), 330K P25-54 (+21%), 301K P18-49 (+12%) and 193K M25-54 (+30%), and total day deliveries of 456K P2+ (+13%), 355K HH (+10%), 215K P25-54 (+26%), 203K P18-49 (+13%) and 120K M25-54 (+32%).

Animal Planet's May victory was propelled its first-ever Monster Week (the week of May 21), featuring MERMAIDS: THE BODY FOUND, which made a huge splash at the "tail" end of the week. MERMAIDS: THE BODY FOUND delivered nearly 2 million viewers (1.96M P2+) for its premiere, making it the most-watched telecast since the Steve Irwin memorial special in September 2006. The two-hour premiere scored a 1.3 HH rating and helped rank Animal Planet #2 in the timeslot, including 960K P25-54 (0.9), 482K M25-54 (1.0) and 477K W25-54 (0.9). The subsequent late-night airing of MERMAIDS: THE BODY FOUND earned the title of Animal Planet's most-watched late-night telecast ever, delivering nearly 1.5M viewers (1.46M P2+), bringing the combined viewership to more than 3.4 million viewers. MERMAIDS: THE BODY FOUND encores Thursday, May 31, from 8-10 PM ET/PT.

Monster Week was Animal Planet's most-watched week ever in total day, delivering 467K P2+ viewers and was the most watched in prime since 2003 among P25-54 (406K) and P18-49 (378K).

May also was bolstered by new series, including WHALE WARS: VIKING SHORES and key returning series, RIVER MONSTERS and TANKED. RIVER MONSTERS remains Animal Planet's top-performing series ever, while the WHALE WARS: VIKING SHORES debut hooked nearly 1.1M P2+ viewers and the season overall helped Animal Planet rank as the #1 non-fiction network in the Friday 9 PM timeslot among M18-49 (excluding movies and sports). This newly expanded franchise of the WHALE WARS series ranks among the top three Animal Planet series year to date among P2+ (837K), P25-54 (486K), P18-49 (480K), and M25-54 (333K) and M18-49 (317K). The second season of TANKED to date reeled in viewers with nearly 1M P2+ viewers (946K).

Monster Week introduced viewers to all-new episodes of and never-before-seen footage from fan-favorite creature features, including RIVER MONSTERS, CALL OF THE WILDMAN and GATOR BOYS, as well as new specials, including the MAN-EATING SUPER CROC and the much-anticipated, two-hour CGI-special, MERMAIDS: THE BODY FOUND.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [may 2012]  
S
M
T
W
T
F
S
  


· CALL OF THE WILDMAN (ANIMAL PLANET)
· GATOR BOYS (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)
· TANKED (ANIMAL PLANET)
· WHALE WARS: VIKING SHORES (ANIMAL PLANET)











most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.