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[06/04/12 - 08:54 AM]
"Secret Millionaire" Opens with ABC's Top Regular Summer Audience in the Slot since July '08
ABC spins the numbers for Sunday, June 3.

[via press release from ABC]

"Secret Millionaire" Opens with ABC's Top Regular Summer Audience in the Slot since July '08

Early info on ABC's Sunday, ahead of the regular press release.

With a repeat AFHV leading into the season openers of Secret Millionaire and EM: Weight Loss, ABC ran in a virtual tie with NBC's all-original line up in Adults 18-49, which included the 2012 Miss USA Pageant (pacing within 1-tenth of a rating point and tied in audience share).

During the 7 o'clock hour, ABC's repeat America's Funniest Home Videos took second to CBS' 60 Minutes in Total Viewers and Adults 18-49.

Building on its lead in at 8pm by double digits with viewers (+17%) and young adults (+25%), ABC's season premiere of Secret Millionaire earned second in its hour, gaining audience throughout its telecast.

· Secret Millionaire produced ABC's top summertime (Memorial Day-Labor Day) numbers with regular programming in the time period since 2008 in Total Viewers and since 2009 in Adults 18-49 - since 7/6/08 and 8/30/09, respectively.

From 9-11pm, ABC's season opener of EM: Weight Loss finished as the #1 series among Adults 18-49 in its 2-hour time period.

· From its first hour to its second hour opposite competition from the Miss USA Pageant, the ABC unscripted series grew by 9% in Total Viewers and by 14% in Adults 18-49.

Quick Take for Sunday, June 3, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's Repeat "AFHV" Earns Second in the 7pm Hour in Viewers and Young Adults

Surging Over its Lead-in at 8pm, ABC's Opener of "Secret Millionaire" Pulls the Net's Biggest Summertime Audience in the Hour with Regular Programming Since July '08

Building Against the "Miss USA Pageant" from 9-11pm, ABC's Season Premiere of "EM: Weight Loss Edition" Finished as the No.1 Series in its 2-Hour Slot in A18-49

Sunday Night (7:00-11:00 p.m.)

With a repeat "AFHV" leading into the season openers of "Secret Millionaire" and "EM: Weight Loss Edition," ABC ran in a virtual tie with NBC's all-original lineup in Adults 18-49, which included the "2012 Miss USA Pageant" (1.4/4 vs. 1.5/4 - pacing within 1-tenth of a rating point and tied in audience share).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour, ABC's repeat "America's Funniest Home Videos" took second to CBS' "60 Minutes" in Total Viewers (4.8 million) and Adults 18-49 (1.2/4).

"Secret Millionaire" (8:00-9:00 p.m.)

Building on its lead in at 8:00 p.m. by double digits with viewers (+17%) and young adults (+25%), ABC's season premiere of "Secret Millionaire" (5.6 million and 1.5/5) earned second in its hour, gaining audience throughout its telecast.

· "Secret Millionaire" produced ABC's top summertime (Memorial Day-Labor Day) numbers with regular programming in the time period since 2008 in Total Viewers, and since 2009 in Adults 18-49 - since 7/6/08 and 8/30/09, respectively.

"EM: Weight Loss Edition" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's season opener of "EM: Weight Loss Edition" finished as the No. 1 series among Adults 18-49 (1.5/4) in its 2-hour time period.

· From its first hour to its second hour opposite competition from the "Miss USA Pageant," the ABC unscripted series grew by 9% in Total Viewers (4.4 million to 4.8 million) and by 14% in Adults 18-49 (1.4/4 to 1.6/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 06/03/12.





  [june 2012]  
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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· EXTREME WEIGHT LOSS (ABC)
· SECRET MILLIONAIRE (ABC)









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