[06/26/12 - 11:10 AM]
Disney Channel Sweeps TV's #1 Total Day Ranking for 2nd Straight Quarter
Disney Channel spins the numbers for the quarter to date.

[via press release from Disney Channel]

Ratings Highlights For 2Q 2012/June 2012- Final National Ratings

Disney Channel Sweeps TV's #1 Total Day Ranking for 2nd Straight Quarter; Marks 2nd Consecutive Quarter at #1 in Kids 2-11, the 5th Consecutive Quarter in Kids 6-11 and the 13th Consecutive Quarter in Tweens 9-14

~ Levies Largest Competitive Win Ever Over Nickelodeon in Kids 2-11/6-11 and Tweens

Boasting Series Highs, 'Special Delivery' Episode of Hit Series "Good Luck Charlie" is 2Q's #1 TV Telecast in Kids 2-11, Kids 6-11 and Tweens 9-14; Debut of "Let It Shine" Becomes the #1 TV Movie of 2012 in Target Kids

"Phineas and Ferb," "Shake It Up" and "Jessie" the Top 3 TV Series in Kids 2-11; "Phineas and Ferb" and "Shake It Up" Are TV's Top 2 Series in Kids 6-11

Closes Out 2Q as TV's #1 Network on a Monthly Basis in Total Day for More Than 1 Full Year in Kids 6-11 and More Than 2 Full Years in Tweens 9-14; Is the #1 Cable TV Network in June 2012 in Total Viewers

Disney Channel (2Q 2012)

In 2Q 2012, powered by the quarter's top TV series "Phineas and Ferb," "Shake It Up" and "Jessie," series highs for "Good Luck Charlie" and the premiere of the year's #1 TV movie across target kids "Let It Shine," Disney Chanel ranked as the #1 TV network in Total Day for the 2nd consecutive quarter in Kids 2-11 (902,000/2.2 rating), for the 5th consecutive quarter in Kids 6-11 (594,000/2.4 rating) and for the 13th straight quarter in Tweens 9-14 (500,000/2.1 rating), and delivered its closest competitive finish to Nickelodeon for cable TV's #1 ranking in Total Viewers (1.59 million vs. 1.62 million) in the network's history.

Disney Channel delivered its largest competitive advantage ever over runner-up Nickelodeon, surpassing the #2 TV network by 5% in Kids 2-11 (902,000 vs. 861,000), by 31% in Kids 6-11 (594,000 vs. 454,000) and by 44% in Tweens 9-14 (500,000 vs. 347,000). Moreover, this marked Disney Channel's 4th quarter in a row topping Nickelodeon by double-digit percent margins in Kids 6-11 and Tweens 9-14.

Also impressive, Disney Channel closed out 2Q12 ranking as the #1 cable TV network in Total Day in June 2012 in Total Viewers (1.84 million), as the #1 TV network on a monthly basis for more than 1 full year in Kids 6-11 (740,000/3.0 rating - 14 consecutive months) and for more than 2 full years in Tweens 9-14 (627,000/2.6 rating - 26 consecutive months).

· This past Sunday's 'Special Delivery' episode of "Good Luck Charlie" (6/24/12, 8:00 - 9:00 p.m.) garnered across-the-board series highs, ranking as the #1 TV telecast of 2Q 12 in Kids 2-11 (3.8 million/9.3 rating), Kids 6-11 (3.3 million/13.3 rating) and Tweens 9-14 (3.1 million/13.0 rating).

· The premiere of Disney Channel Original Movie "Let It Shine" (6/15/12, 8:00 - 9:55 p.m.) was easily the quarter's #1 TV movie across target kids and become the #1 TV movie of 2012 to date in Kids 2-11 (3.0 million/7.4 rating), Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14 (2.3 million/9.4 rating).

· In Prime, Disney Channel's dominance as TV's #1 network extended to 32 consecutive quarters in Kids 6-11 (1.06 million/4.3 rating) and to 55 straight quarters in Tweens 9-14 (863,000/3.6 rating). On a monthly basis, the network's streak extended to 88 straight months in Kids 6-11 and to 83 straight months in Tweens 9-14.

· Disney Channel owned TV's Top 3 series in 2Q 2012 in Kids 2-11:

· Disney Channel owned TV's Top 2 series in 2Q 2012 in Kids 6-11, and 4 of the Top 5 overall:

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12-6/24/12; 2Q 2011: 3/28/11-6/26/11; June 2012: 5/30/12 - 6/24/12; June 2011: 5/30/10-6/26/11. Streaks include ties on rating. Quarter series ranks based on trackage data with minimum 5 telecasts.]

  [june 2012]  


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