or


[06/26/12 - 03:01 PM]
Lifetime Continues to Post Growth Among Key Demos in Second Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME CONTINUES TO POST GROWTH AMONG KEY DEMOS IN SECOND QUARTER 2012 VERSUS 2011

Quarter Marks Network's Strongest 2Q Growth among Women 18-49 in a Decade;

Median Age for Quarter is Lifetime's Youngest in 12 Years

LOS ANGELES, CA (June 26, 2012) - Lifetime continued to post growth among key demos in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49 Lifetime marked the network's strongest 2Q growth in 10 years (2Q'02, +17%). The network's primetime median age of 48 is also Lifetime's youngest for 2Q in 12 years (2Q'00).

The network's growth is a result of its aggressive programming strategy of original dramas, reality and movies.

Lifetime was the Second Quarter's number one ad-supported cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+ (excluding miniseries).

Year-to-date, Lifetime has seen 16% growth among Women 18-49 versus the first half of 2011, the largest jump in the demo in 10 years (2002); +10% in Adults 18-49 (the largest in seven years, 2005); +6% in Women 25-54 (10 years, 2002); and +3% in Adults 25-54 (seven years, 2005). Year-to-date program highlights include:

Army Wives Season 6-to date has propelled Lifetime to be the number one cable network in its premiere time period among Women 2+ and Women 18+.

The Client List, starring Jennifer Love Hewitt, delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (2009) among Total Viewers, Adults 25-54 and Women 25-54.

Among Adults 18-49 and Women 18-49, The Client List was Lifetime's best freshman season since Army Wives premiered in 2007.

The Client List propelled Lifetime to be number one in the Sunday 10pm hour among Women 18+.

In its premiere weeks, Dance Moms Season 2-to date is the number one cable series in the Tuesday 9pm time period among Women 18-49. Season 2 is over-delivering season 1 by +77% with Adults 18-49, +79% Women 18-49, +65% with Adults 25-54 and +66% with Women 25-54.

Dance Moms is Lifetime's youngest skewing current series with a Season 2-to date median age of 32 years old, five years younger than Season 1.

Drop Dead Diva Season 4-to date has lifted Lifetime to be the number one ad-supported cable network in the Sunday 9pm time period among Women 25-54, Women 18+ and Women 2+.

America's Most Wanted has improved the Friday 9pm time period by +46% with Total Viewers, +53% with Adults 25-54 and +29% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [june 2012]  
S
M
T
W
T
F
S
     


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[10/19/26 - 10:19 AM]
2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015
On FS1, Game 4 averaged 6,135,000 viewers.

[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.

[10/16/26 - 11:45 AM]
"Dancing with the Stars" Scores with Show's "Super Bowl Night"
In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.

[10/16/26 - 10:42 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late Night
"20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/15/26 - 02:55 PM]
Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era
The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.

[10/15/26 - 02:46 PM]
NLCS Game 2 on FOX/FS1: Most-Watched LCS Game 2 on Any Network Since 2016
On FOX/FS1, the game averaged 6,921,000 viewers.

[10/15/26 - 02:35 PM]
NHL on Frozen Frenzy on ESPN Delivers Double-Digit Increases
The tripleheader averaged 600,000 viewers, up 31% from a year ago.

[10/15/26 - 10:29 AM]
ESPN Delivered Its Most-Watched WNBA Playoffs Ever!
Across eight games, ESPN networks averaged 1.4 million viewers, up 23% compared to coverage through the semifinals last year.

[10/15/26 - 08:00 AM]
CBS Wins Its Premiere Week with Eight of the Top 10 Broadcast Shows and Delivers +9% Year-Over-Year Growth
Weekly viewership averaged 4.43 million viewers, growing +9% from its 2025 premiere week (4.08m viewers).

[10/14/26 - 04:10 PM]
Nebraska Volleyball Serves Up a Big Saturday on FOX
Nebraska's 3-0 win averaged 945,000 viewers on FOX.

[10/14/26 - 03:50 PM]
Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX
"Big Noon Saturday" peaked at 9,623,000 viewers.

[10/14/26 - 03:04 PM]
"College GameDay" Continues Record Pace as ESPN College Football Delivers Historic Week 6 Audiences
ABC scored its most-watched college football tripleheader of the season with 8.5 million viewers, led by Georgia-Alabama (12.2 million) and Oklahoma-Texas (9.8 million) - both record-setting rivalry audiences.

[10/14/26 - 02:50 PM]
26,697,000 Viewers for "America's Game of the Week" Highlight FOX NFL's Week 5
Said coverage was the most watched telecast of the week on any network.

[10/14/26 - 02:44 PM]
FOX Scores Most-Watched LCS Game 1 on Any Network Since 2005
10,719,000 viewers tuned in Sunday night for NLCS Game 1 on FOX and FOX Deportes.

[10/14/26 - 11:31 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 5
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.