[07/12/12 - 11:43 AM]
History's Launch of "Picked Off" Garners 2.3 Million Total Viewers
History spins the numbers for Wednesday, July 11.

[via press release from History]


HISTORY(R) continues its track record of ratings success with the premiere of PICKED OFF on Wednesday, July 11 at 10pm ET. The series launch delivered 2.3 million total viewers, as well as 1.1 million Adults 25-54 and 887,000 million Adults 18-49.

HISTORY and the producers of American Pickers are giving amateur antiquers a chance to pick their way toward a giant cash prize of $10,000 in PICKED OFF, a new six-part competition series which premiered Wednesday, July 11 at 10pm ET on HISTORY, and airs on Wednesday's at 10pm thereafter. In PICKED OFF, weekend pickers go head-to-head in a series of elimination challenges to find items they think will fetch top market value. Four teams begin with $100 each to spend on one item... and the clock is ticking. Teams dig through barns and meet interesting characters all in pursuit of the perfect pick.

Throughout the six episodes of Picked Off, viewers at home will be able to experience the thrill of the hunt by bidding online on actual items discovered in each episode via: www.history.com/pickedoff or www.pickedoffauction.com. The online auction, which is powered in conjunction with Delivery Agent, offers viewers the opportunity to own the very valuables they are seeing uncovered in front of them.

PICKED OFF is produced for HISTORY by Cineflix (Top Collector) Inc. Susan Werbe is Executive Producer for HISTORY. Executive Producers for Cineflix are Simon Lloyd, Mark Poertner and Charles Tremayne. Stephen Pettinger is Co-Executive Producer and Julie Cooper is the Supervising Producer.

HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a litany of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic mini-series and specials such as the Emmy(R) Award-winning Gettysburg, America The Story of Us, Hatfields & McCoys, Vietnam in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com

  [july 2012]  


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