or


[07/24/12 - 03:16 PM]
Oxygen's New Docu-Series "I'm Having Their Baby" Earns 819,000 Total Viewers and 486,000 Adults 18-49
Oxygen spins the numbers for Monday, July 23.

[via press release from Oxygen]

OXYGEN'S NEW DOCU-SERIES "I'M HAVING THEIR BABY" EARNS 819,000 TOTAL VIEWERS AND 486,000 ADULTS 18-49

Series Premiere Ranks Oxygen Media Among Top Five Cable Networks In Time Period, And Among Top 10 Most Social Cable Reality Episodes

BEVERLY HILLS, CA - July 24 - Oxygen's new thought-provoking docu-series "I'm Having Their Baby" delivered 819,000 total viewers, 486,000 adults 18-49 and 370,000 women 18-49, according to Nielsen, marking an impressive debut for the freshman series premiere. Last night's premiere episode posted double digit growth, up 50 percent in total viewers, 54 percent in adults 18-49 and 42 percent in women 18-49 from the prior four-week time period average. In addition, Oxygen ranked among the Top Five cable networks in the 11 pm hour with women 18-34. On the digital front, the series premiere ranked among the Top 10 Most Social Cable Reality Episodes airing yesterday with over 2.4 thousand social uniques and posting over 3.3 thousand social comments, according to the social media tracker, SocialGuide. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

In the second installment of the six-part series airing on Monday, July 30 at 11pm ET/PT, viewers will meet Amanda, a 28-year-old mother raising two active boys, as well as her boyfriend's son from a previous relationship, in Chehalis, Washington. Given her economic situation, Amanda is aware she cannot properly support another child and decides to place her baby with a gay couple, despite the opinions of friends and family. Also featured is Mariah, 8-months pregnant, who lives with her boyfriend and her 9-month-old daughter in Anderson, Indiana. In desperate financial straits, Mariah feels she must gather the strength to make the most grown-up decision of her life.

Propelling the topic of adoption into the national conversation, last night's premiere episode introduced viewers to Mary, a 25-year old wife from Mulberry, FL, and her personal journey into the world of adoption. Also in the premiere episode, the second case profiled Claudia, who ultimately wanted a better life for both her and her unborn child - a common theme throughout the series.

To coincide with the series launch, Oxygen Media recently released a study conducted by Lightspeed Research targeting the insights of women and men on the deeply personal and complex topic of adoption. As viewers will learn in this series, it's an emotional journey on both ends as it pertains to the birth mother and the potential adoptive parents. The study's findings reflect a new openness among Americans, and shed light on the true perception that they have about this decision as well as the driving factors that will bring a woman to make this emotional choice.

The survey, which interviewed more than 1,000 people ages 18 to 49, explores a vast range of findings. It reveals that 90 percent of Americans feel the main reason that women choose adoption is teenage pregnancy, yet 91 percent feel that adoption gives the child a chance for a better life with two-thirds feeling the child benefits most (66 percent) with this choice. The results also show that Americans understand this complexity with 90 percent saying that birth parents have the right to change their minds about adoption until the papers have been signed. By the end of each episode when the audience bears witness to the birth mothers' ultimate decision, it's all too clear why this percentage is so high.

"I'm Having Their Baby" is produced by Hud:sun Media with Michael Rourke and Michelle Kongkasuwan as executive producers.

Source: Nielsen Media Research LS.; Digital data from: SocialGuide.com cable episode ranking (premiere hour only) amongst all new cable reality episodes (not including count-down series or WWE) on 7/23/12.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com,the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com.Follow us on Twitter atwww.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [july 2012]  
S
M
T
W
T
F
S


· I'M HAVING THEIR BABY (OXYGEN)





most recent ratings | view all posts
[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/20/25 - 11:07 AM]
Alicia Silverstone-Led Crime Drama "Irish Blood" Is the Biggest New Series Premiere in Acorn TV History
The August 11 premiere also drove the biggest day of subscriber sign-ups on Acorn TV's direct-to-consumer platforms in nearly two years.

[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.

[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.

[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.

[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).