or


[07/24/12 - 03:16 PM]
Oxygen's New Docu-Series "I'm Having Their Baby" Earns 819,000 Total Viewers and 486,000 Adults 18-49
Oxygen spins the numbers for Monday, July 23.

[via press release from Oxygen]

OXYGEN'S NEW DOCU-SERIES "I'M HAVING THEIR BABY" EARNS 819,000 TOTAL VIEWERS AND 486,000 ADULTS 18-49

Series Premiere Ranks Oxygen Media Among Top Five Cable Networks In Time Period, And Among Top 10 Most Social Cable Reality Episodes

BEVERLY HILLS, CA - July 24 - Oxygen's new thought-provoking docu-series "I'm Having Their Baby" delivered 819,000 total viewers, 486,000 adults 18-49 and 370,000 women 18-49, according to Nielsen, marking an impressive debut for the freshman series premiere. Last night's premiere episode posted double digit growth, up 50 percent in total viewers, 54 percent in adults 18-49 and 42 percent in women 18-49 from the prior four-week time period average. In addition, Oxygen ranked among the Top Five cable networks in the 11 pm hour with women 18-34. On the digital front, the series premiere ranked among the Top 10 Most Social Cable Reality Episodes airing yesterday with over 2.4 thousand social uniques and posting over 3.3 thousand social comments, according to the social media tracker, SocialGuide. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

In the second installment of the six-part series airing on Monday, July 30 at 11pm ET/PT, viewers will meet Amanda, a 28-year-old mother raising two active boys, as well as her boyfriend's son from a previous relationship, in Chehalis, Washington. Given her economic situation, Amanda is aware she cannot properly support another child and decides to place her baby with a gay couple, despite the opinions of friends and family. Also featured is Mariah, 8-months pregnant, who lives with her boyfriend and her 9-month-old daughter in Anderson, Indiana. In desperate financial straits, Mariah feels she must gather the strength to make the most grown-up decision of her life.

Propelling the topic of adoption into the national conversation, last night's premiere episode introduced viewers to Mary, a 25-year old wife from Mulberry, FL, and her personal journey into the world of adoption. Also in the premiere episode, the second case profiled Claudia, who ultimately wanted a better life for both her and her unborn child - a common theme throughout the series.

To coincide with the series launch, Oxygen Media recently released a study conducted by Lightspeed Research targeting the insights of women and men on the deeply personal and complex topic of adoption. As viewers will learn in this series, it's an emotional journey on both ends as it pertains to the birth mother and the potential adoptive parents. The study's findings reflect a new openness among Americans, and shed light on the true perception that they have about this decision as well as the driving factors that will bring a woman to make this emotional choice.

The survey, which interviewed more than 1,000 people ages 18 to 49, explores a vast range of findings. It reveals that 90 percent of Americans feel the main reason that women choose adoption is teenage pregnancy, yet 91 percent feel that adoption gives the child a chance for a better life with two-thirds feeling the child benefits most (66 percent) with this choice. The results also show that Americans understand this complexity with 90 percent saying that birth parents have the right to change their minds about adoption until the papers have been signed. By the end of each episode when the audience bears witness to the birth mothers' ultimate decision, it's all too clear why this percentage is so high.

"I'm Having Their Baby" is produced by Hud:sun Media with Michael Rourke and Michelle Kongkasuwan as executive producers.

Source: Nielsen Media Research LS.; Digital data from: SocialGuide.com cable episode ranking (premiere hour only) amongst all new cable reality episodes (not including count-down series or WWE) on 7/23/12.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com,the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com.Follow us on Twitter atwww.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [july 2012]  
S
M
T
W
T
F
S


· I'M HAVING THEIR BABY (OXYGEN)





most recent ratings | view all posts
[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.

[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.

[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.

[03/25/25 - 12:01 PM]
Netflix Top 10 Week of March 17: "Adolescence" Grips Viewers for Second Week at No. 1
Checking in at No. 2 on the English TV list was "The Residence," the latest series from Shondaland; the screwball whodunit racked up 6.4 million views.

[03/25/25 - 11:01 AM]
Investigation Discovery's "A Body in the Snow: The Trial of Karen Read" Reaches More Than 6.3 Million Viewers Across Linear and Streaming
In its time period, the series helped ID rank as the #2 non-sports/news cable net among W25-54, averaging a .47 W25-54 L3 rating and increasing the time period's ratings by +58%.