or


[07/29/12 - 12:39 PM]
NBC's First Night of Olympic Competition Is Most-Watched Summer Olympics Opening Night on Record
NBC spins the numbers for Saturday, July 28.

[via press release from NBC]

NBC'S FIRST NIGHT OF OLYMPIC COMPETITION IS MOST-WATCHED SUMMER OLYMPICS OPENING NIGHT ON RECORD

28.7 Million Average Viewers Tops First Night from Atlanta by More Than 2 Million Viewers; Nearly 5 Million More than Beijing; and Nearly 9 Million More than Athens, the Last European Olympics

NBC's two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record

15.8/29 National Rating for First Night of Competition is 14% Higher than Beijing and 34% Higher than Athens; Best for Any Non-U.S. Summer Olympics Ever

NBC's Daytime and Late Night Rating and Viewership Enjoy Significant Gains

LONDON - July 29, 2012 - The first night of competition from the London Olympics (8:30-11:28 p.m. ET/PT) is the MOST-WATCHED for a Summer Games opening night on record, with 28.7 million average viewers, topping the first night of competition from the 1996 Atlanta Games by more than two million viewers (26.3 million). Last night's viewership is nearly five million more than the first night of the 2008 Beijing Olympics (24.0 million), and nearly nine million more than the first night of the 2004 Athens Olympics (19.8 million), the last European Olympics.

NBC's two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record, more than two million more than Atlanta (33.3 million), and more than six million more viewers than Beijing (29.5 million).

Last night's competition on NBC, which featured the first duel between Ryan Lochte and Michael Phelps, earned a 15.8/29 national rating/share, the best for a non-U.S. Summer Olympics opening night in 36 years since Montreal Olympics. The rating is 14 percent higher than the first night of the Beijing Olympics (13.9/27), which featured live coverage of Phelps' first of his eight gold medals.

· Last night's national rating of 15.8/29 is also 34 percent higher than the first night of competition in Athens in 2004 (11.8/23), the last European Olympics.

AVERAGE VIEWERS FOR 1st NIGHT OF COMPETITION (ALL SUMMER GAMES ON RECORD):
1. London - 2012 28.7 Million NBC
2. Atlanta - 1996 26.3 Million NBC
3. Beijing - 2008 24.0 Million NBC
4. Seoul - 1988 23.8 Million NBC
5. Barcelona - 1992 21.6 Million NBC
6. Sydney - 2000 21.0 Million NBC
7. Athens - 2004 19.8 Million NBC

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· 9:46 a.m.-Noon ET/PT averaged 12.3 million viewers, an increase of 56% over the first Saturday morning at the Beijing Games (7.9 million from 10 a.m.-Noon). The household rating in this time period (7.9/22) is 49% higher than the comparable morning from Beijing (5.3/16).

· The Noon-6 p.m. ET/PT window drew 14.9 million viewers and a household rating of 9.3/23, an increase of 20% and 19%, respectively vs. Beijing Games.

· The early-morning window (5-9:46 a.m. ET/PT) drew 5.1 million viewers and had a household rating of 3.6/16. There is no comparable coverage for this time period in previous Games.

· The late night program (12:30-1:18 a.m. ET/PT) drew 7.4 million viewers and a household rating of 4.9/15, an increase of 35% and 29%, respectively.

TOP 20 METERED MARKETS FOR LAST NIGHT:
1. Salt Lake City 23.9/46
2. San Diego 22.8/43
3. Kansas City 22.4/42
4. Columbus 21.5/39
5. Ft. Myers 21.3/40
6. Milwaukee 20.6/38
7. Denver 20.5/44
8. Indianapolis 20.4/39
9. Sacramento 20.2/41
10. Nashville 19.6/34
11. Oklahoma City 19.2/32
12. St. Louis 18.9/35
13. Richmond 18.7/33
14. Portland 18.5/41
T15. San Francisco 18.4/40
T15. Boston 18.4/36
T17. Norfolk 18.3/30
T17. Albuquerque 18.3/34
T17. Jacksonville 18.3/31
20. Phoenix 18.1/32

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.

[04/20/15 - 08:44 AM]
"A.D. The Bible Continues" Is the Night's #1 Scripted Series in Total Viewers on the Big 4 Nets
NBC spins the numbers for Sunday, April 19.

[04/20/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Annual Academy of Country Music Awards" Win Big for CBS
The Eye's annual telecast leads the night in both total viewers and adults 18-49.

[04/20/15 - 08:34 AM]
ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49
ABC spins the numbers for Sunday, April 19.

[04/20/15 - 08:30 AM]
NBA Playoffs on ABC: Cleveland Cavaliers-Boston Celtics Delivers Third-Highest Rated First Round Game 1 Ever
ESPN spins the numbers for Sunday, April 19.

[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.