or


[07/31/12 - 02:14 PM]
31.6 Million Average Viewers Watch Olympics in Primetime on NBC Last Night
NBC spins the numbers for Monday, July 30.

[via press release from NBC]

31.6 MILLION AVERAGE VIEWERS WATCH OLYMPICS IN PRIMETIME ON NBC LAST NIGHT

31.6 Million Viewers Last Night is Most for First Monday for any Non-U.S. Summer Olympics in 36 Years Topping Beijing by 1.4 Million Viewers

34.8 Million Average Viewers for the First 4 Nights of the London Olympics is Most for any Summer Olympics in History

18.0/29 National Rating for Last Night is 2% Higher than Beijing and 8% Higher than Athens

9.0 Million Watch NBC's Afternoon Daytime Show; 6.4 Million Tune in to Late Night; 7 Million Watch Morning Coverage

LONDON - July 31, 2012 - Last night's primetime coverage on NBC (8-11:23 p.m. ET/PT) drew 31.6 million viewers, the most for the first Monday of a non-U.S. Summer Games in 36 years (37.7 million for Montreal in 1976). Last night's viewership is 1.4 million more than the first Monday night of the 2008 Beijing Olympics (30.2 million), and is 4.5 million more than the first night of the 2004 Athens Olympics (27.1 million), the last European Summer Olympics.

Through the first Monday of the London Olympics, NBC is averaging 34.8 million viewers, the most of any Summer Olympics in history (since the first televised Olympics in 1960). The 34.8 million tops the 1996 Atlanta Olympics (34.5 million), is 4.3 million more viewers than Beijing (30.5 million) and 10.1 million more than Athens (24.7 million).

Last night's competition on NBC, which featured a gold medal for the U.S. in the 100m backstroke and the finals of the men's gymnastics all-around, earned a 18.0/29 national rating/share, two percent higher than the first Sunday night of the Beijing Olympics (17.6/29), which featured live coverage three swimming gold medals including Phelps' third in three nights.

· Last night's national rating of 18.0/29 is also eight percent higher than the first Monday night in Athens in 2004 (16.6/27), the last European Summer Olympics.

· The four-night average household rating of 18.9/32, is 10 percent higher than Beijing (17.2/30) and 29 percent higher than Athens (14.7/26).

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· Noon-5:10 p.m. ET/PT averaged 9.0 million viewers, an increase of 34% over the first Monday morning at the Athens Games (6.7 million from 12:30-4:07 p.m. ET). The household rating in this time period (6.2/17) is 24% higher than the comparable morning from Athens (5.0/15). Note: there was no comparable coverage from Beijing.

· The 10 a.m.-Noon ET/PT window drew 7.0 million viewers and a household rating of 5.1/16, an increase of 9% and 6%, respectively vs. Beijing Games.

· The late night program (12:35-1:23 a.m. ET/PT) drew 6.4 million viewers and a household rating of 4.6/15, an increase of 25% and 18%, respectively vs. Beijing Games.

FOUR-DAY METERED MARKET AVERAGE:
1. Salt Lake City 26.2/47
T2. San Diego 24.6/44
T2 Kansas City 24.6/41
T4. Milwaukee 24.4/41
T4. Denver 24.4/46
6. Columbus 23.9/40
7. Indianapolis 23.2/40
T8. Norfolk 22.9/36
T8. Richmond 22.9/37
10. West Palm Beach 22.3/37
11. Ft. Myers 22.2/39
T12. Washington D.C. 22.1.40
T12. Oklahoma City 22.1/35
14. Austin 22.0.39
15. St. Louis 21.9/37
T16. Sacramento 21.8/40
T16. Nashville 21.8.35
18. Albuquerque 21.6/36
T19. Portland 21.4/44
T19. Minneapolis 21.3/41

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.