or


[07/31/12 - 02:14 PM]
31.6 Million Average Viewers Watch Olympics in Primetime on NBC Last Night
NBC spins the numbers for Monday, July 30.

[via press release from NBC]

31.6 MILLION AVERAGE VIEWERS WATCH OLYMPICS IN PRIMETIME ON NBC LAST NIGHT

31.6 Million Viewers Last Night is Most for First Monday for any Non-U.S. Summer Olympics in 36 Years Topping Beijing by 1.4 Million Viewers

34.8 Million Average Viewers for the First 4 Nights of the London Olympics is Most for any Summer Olympics in History

18.0/29 National Rating for Last Night is 2% Higher than Beijing and 8% Higher than Athens

9.0 Million Watch NBC's Afternoon Daytime Show; 6.4 Million Tune in to Late Night; 7 Million Watch Morning Coverage

LONDON - July 31, 2012 - Last night's primetime coverage on NBC (8-11:23 p.m. ET/PT) drew 31.6 million viewers, the most for the first Monday of a non-U.S. Summer Games in 36 years (37.7 million for Montreal in 1976). Last night's viewership is 1.4 million more than the first Monday night of the 2008 Beijing Olympics (30.2 million), and is 4.5 million more than the first night of the 2004 Athens Olympics (27.1 million), the last European Summer Olympics.

Through the first Monday of the London Olympics, NBC is averaging 34.8 million viewers, the most of any Summer Olympics in history (since the first televised Olympics in 1960). The 34.8 million tops the 1996 Atlanta Olympics (34.5 million), is 4.3 million more viewers than Beijing (30.5 million) and 10.1 million more than Athens (24.7 million).

Last night's competition on NBC, which featured a gold medal for the U.S. in the 100m backstroke and the finals of the men's gymnastics all-around, earned a 18.0/29 national rating/share, two percent higher than the first Sunday night of the Beijing Olympics (17.6/29), which featured live coverage three swimming gold medals including Phelps' third in three nights.

· Last night's national rating of 18.0/29 is also eight percent higher than the first Monday night in Athens in 2004 (16.6/27), the last European Summer Olympics.

· The four-night average household rating of 18.9/32, is 10 percent higher than Beijing (17.2/30) and 29 percent higher than Athens (14.7/26).

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· Noon-5:10 p.m. ET/PT averaged 9.0 million viewers, an increase of 34% over the first Monday morning at the Athens Games (6.7 million from 12:30-4:07 p.m. ET). The household rating in this time period (6.2/17) is 24% higher than the comparable morning from Athens (5.0/15). Note: there was no comparable coverage from Beijing.

· The 10 a.m.-Noon ET/PT window drew 7.0 million viewers and a household rating of 5.1/16, an increase of 9% and 6%, respectively vs. Beijing Games.

· The late night program (12:35-1:23 a.m. ET/PT) drew 6.4 million viewers and a household rating of 4.6/15, an increase of 25% and 18%, respectively vs. Beijing Games.

FOUR-DAY METERED MARKET AVERAGE:
1. Salt Lake City 26.2/47
T2. San Diego 24.6/44
T2 Kansas City 24.6/41
T4. Milwaukee 24.4/41
T4. Denver 24.4/46
6. Columbus 23.9/40
7. Indianapolis 23.2/40
T8. Norfolk 22.9/36
T8. Richmond 22.9/37
10. West Palm Beach 22.3/37
11. Ft. Myers 22.2/39
T12. Washington D.C. 22.1.40
T12. Oklahoma City 22.1/35
14. Austin 22.0.39
15. St. Louis 21.9/37
T16. Sacramento 21.8/40
T16. Nashville 21.8.35
18. Albuquerque 21.6/36
T19. Portland 21.4/44
T19. Minneapolis 21.3/41

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."

[08/18/14 - 03:06 PM]
Disney Channel Original Movie "How to Build a Better Boy" Attracts 4.6 Million Total Viewers and Over 1 Million Views on Popular WATCH Disney Channel App
Disney Channel spins the numbers for Friday, August 15.

[08/18/14 - 10:22 AM]
FOX Sports 1 Reaches 1st Anniversary as Prime Time's Fastest Growing Sports Channel
FOX Sports spins the numbers for the year to date.

[08/18/14 - 09:21 AM]
"Big Brother" Delivers Its Largest Audience of the Summer
CBS spins the numbers for Sunday, August 17.