[07/31/12 - 12:08 PM]
USA Takes July Across the Board
USA spins the numbers for the month of July.

[via press release from USA]


USA dominated July as the only cable network with over 1 million P18-49 (1.10 million, +15% more than #2 TBS), half a million P18-34 (508,000, +2% more than #2 TBS) or 2 million households (2.25 million, +13% more than #2 TNT), as well as coming in at #1 in P25-54 (1.21 million, +9% more than #2 TNT) and total viewers (2.97 million, +11% more than #2 TNT).

· USA was home to three of the top five scripted hours in July's primetime for P25-54 with BURN NOTICE, SUITS and ROYAL PAINS.

· USA was home to three of basic cable's top five scripted hours for P25-54 with BURN NOTICE, SUITS and ROYAL PAINS. BURN NOTICE delivered more total viewers than any other series Thursday nights in July (5.50 million) with SUITS ranking just behind it among scripted series (4.93 million). ROYAL PAINS was the #1 series on cable Wednesday nights in July for P25-54 (2.10 million), P18-49 (1.82 million), P18-34 (735,000), total viewers (5.11 million) and households (3.87 million), outperforming TNT's "Dallas" head to head.

· On July 23, WWE MONDAY NIGHT RAW celebrated its 1,000th episode with record-setting numbers: the most watched 3-hour episode of all time in P25-54, P18-34 and total viewers and the highest 9pm-11pm telecasts in over a decade for total viewers, almost five years in P18-49 and P18-34, and over a year in P25-54.

* Note: Data are the Most Current combination of Live+7 (6/25/12-7/15/12) and Live+SD (7/16/12-7/29/12).

Characters Welcome.

  [july 2012]  


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