or


[07/31/12 - 12:32 PM]
Viewership Growth Continues for Lifetime - Network Posts Strongest Year-on-Year Growth for July in Key Demos in 11 Years
Lifetime spins the numbers for the month of July.

[via press release from Lifetime]

VIEWERSHIP GROWTH CONTINUES FOR LIFETIME

Network Posts Strongest Year-on-Year Growth for July in Key Demos in 11 Years; Median Age of 47 is Lifetime's Youngest for the Month in 17 Years

LOS ANGELES, CA (July 31, 2012) - On the heels of posting strong growth in Second Quarter 2012 versus Second Quarter 2011, viewership for Lifetime in July continued to increase year-on-year, with the network registering a 23% increase vs. July 2011 among Women 18-49, +15% in Women 25-54, +10% in Adults 18-49 and +4% among Adults 25-54, according to Nielsen Research. The 23% jump among Women 18-49 and +15% growth in Women 25-54 represent Lifetime's strongest July-to-July growth among both demos in 11 years (July, 2001) and the best increase among Adults 18-49 in seven years (July 2005). Among the top 20 basic cable networks, Lifetime was the second fastest growing network among Women 25-54 and Women 18-49 for July 2012 vs. July 2011. In addition, Lifetime's median age of 47 in July was its youngest median age for the month in 17 years.

Lifetime was July's number one cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+. The July 21 world premiere of the network's Original Movie An Officer and a Murderer, starring Gary Cole, was the number one original cable movie for July 2012 among all of the key demos, including Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+.

Year-to-date, as a result of its aggressive increase in original programming spanning movies, reality and scripted, Lifetime is pacing ahead of 2011 year-to-date by +17% with Women 18-49 (the strongest year-to-year growth in 12 years, 2000 YTD), +10% with Adults 18-49 (seven years, 2005), +8% with Women 25-54 (10 years, 2002) and +3% with Adults 25-54 (seven years, 2005). Among the top 20 basic cable networks, Lifetime was the second fastest growing network among Adults 18-49 for 2012-YTD vs. 2011-YTD. The year-to-date median age of 47 also is Lifetime's youngest median age in 17 years, since 1995-YTD.

Lifetime's year-to-date highlights include:

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to number one in the Sunday 10pm hour among Women 18+.

· Year-to-date, Dance Moms season 2 is the number one unscripted cable series in its Tuesday 9pm time period among Women 2+. Season 2 is over-delivering season 1 by +72% with Adults 18-49, +73% Women 18-49, +62% with Adults 25-54 and +63% with Women 25-54. It is Lifetime's youngest skewing current series with a Season 2-TD median age of 32 years old, five years younger than Season 1.

· Project Runway Season 10 is the number one unscripted series in its Thursday 9pm time period among Women 25-54, Women 18+ and Women 2+.

· Army Wives Season 6-to-date is the number one ad-supported cable series in its premiere time period among Women 18+.

· Drop Dead Diva ranks as the number one drama across ad-supported cable in the Sunday 9pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· America's Most Wanted has improved the Friday 9pm time period by +43% with Total Viewers, +49% with Adults 25-54 and +25% with Women 25-54.

· Lifetime is the number one basic cable network for movies among Women 25-54 and Women 18+ across total day (excluding miniseries and networks with only one movie telecast).

· Drew Peterson: Untouchable, starring Rob Lowe, is the number one movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding miniseries).

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [july 2012]  
S
M
T
W
T
F
S


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· OFFICER AND A MURDERER, AN (LIFETIME)
· PROJECT RUNWAY (LIFETIME)











most recent ratings | view all posts
[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.