or


[07/31/12 - 12:32 PM]
Viewership Growth Continues for Lifetime - Network Posts Strongest Year-on-Year Growth for July in Key Demos in 11 Years
Lifetime spins the numbers for the month of July.

[via press release from Lifetime]

VIEWERSHIP GROWTH CONTINUES FOR LIFETIME

Network Posts Strongest Year-on-Year Growth for July in Key Demos in 11 Years; Median Age of 47 is Lifetime's Youngest for the Month in 17 Years

LOS ANGELES, CA (July 31, 2012) - On the heels of posting strong growth in Second Quarter 2012 versus Second Quarter 2011, viewership for Lifetime in July continued to increase year-on-year, with the network registering a 23% increase vs. July 2011 among Women 18-49, +15% in Women 25-54, +10% in Adults 18-49 and +4% among Adults 25-54, according to Nielsen Research. The 23% jump among Women 18-49 and +15% growth in Women 25-54 represent Lifetime's strongest July-to-July growth among both demos in 11 years (July, 2001) and the best increase among Adults 18-49 in seven years (July 2005). Among the top 20 basic cable networks, Lifetime was the second fastest growing network among Women 25-54 and Women 18-49 for July 2012 vs. July 2011. In addition, Lifetime's median age of 47 in July was its youngest median age for the month in 17 years.

Lifetime was July's number one cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+. The July 21 world premiere of the network's Original Movie An Officer and a Murderer, starring Gary Cole, was the number one original cable movie for July 2012 among all of the key demos, including Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+.

Year-to-date, as a result of its aggressive increase in original programming spanning movies, reality and scripted, Lifetime is pacing ahead of 2011 year-to-date by +17% with Women 18-49 (the strongest year-to-year growth in 12 years, 2000 YTD), +10% with Adults 18-49 (seven years, 2005), +8% with Women 25-54 (10 years, 2002) and +3% with Adults 25-54 (seven years, 2005). Among the top 20 basic cable networks, Lifetime was the second fastest growing network among Adults 18-49 for 2012-YTD vs. 2011-YTD. The year-to-date median age of 47 also is Lifetime's youngest median age in 17 years, since 1995-YTD.

Lifetime's year-to-date highlights include:

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to number one in the Sunday 10pm hour among Women 18+.

· Year-to-date, Dance Moms season 2 is the number one unscripted cable series in its Tuesday 9pm time period among Women 2+. Season 2 is over-delivering season 1 by +72% with Adults 18-49, +73% Women 18-49, +62% with Adults 25-54 and +63% with Women 25-54. It is Lifetime's youngest skewing current series with a Season 2-TD median age of 32 years old, five years younger than Season 1.

· Project Runway Season 10 is the number one unscripted series in its Thursday 9pm time period among Women 25-54, Women 18+ and Women 2+.

· Army Wives Season 6-to-date is the number one ad-supported cable series in its premiere time period among Women 18+.

· Drop Dead Diva ranks as the number one drama across ad-supported cable in the Sunday 9pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· America's Most Wanted has improved the Friday 9pm time period by +43% with Total Viewers, +49% with Adults 25-54 and +25% with Women 25-54.

· Lifetime is the number one basic cable network for movies among Women 25-54 and Women 18+ across total day (excluding miniseries and networks with only one movie telecast).

· Drew Peterson: Untouchable, starring Rob Lowe, is the number one movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding miniseries).

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network's strongest 2Q growth in 10 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [july 2012]  
S
M
T
W
T
F
S


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· OFFICER AND A MURDERER, AN (LIFETIME)
· PROJECT RUNWAY (LIFETIME)









most recent ratings | view all posts
[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[04/15/14 - 11:28 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Holds Onto Demo Crown
Plus: numbers for MTV's "2014 Movie Awards," AMC's "Mad Men" and HBO's "Veep."

[04/15/14 - 11:24 AM]
Saturday's Cable Ratings & Broadcast Finals: FOX Tops Charts with NASCAR Sprint Cup
Plus: numbers for Syfy's "Bermuda Tentacles," Lifetime's "Death Clique" and TLC's "Sex Sent Me to the ER."

[04/15/14 - 10:38 AM]
"The Voice" Generates Two of the Top Five 18-49 Ratings on the Big 4 Networks for the Week of April 7-13
NBC spins the numbers for the week of April 7-13.

[04/15/14 - 10:35 AM]
ABC Finishes No. 2 in Adults 18-49 for the 3rd Straight Week and Is the Only Network Up from the Same Week Last Year
ABC spins the numbers for the week of April 7-13.

[04/15/14 - 10:23 AM]
Disney Channel Is TV's #1 Total Day Network for the 148th-Straight Week in Tweens and for the 147th Time in the Prior 148 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 7-13.

[04/15/14 - 10:22 AM]
CBS Sweeps Fourth Consecutive Week in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of April 7-13.

[04/15/14 - 10:07 AM]
Bravo Media's "Watch What Happens Live" Earns Series High with 3.5 Million Total Viewers
Bravo spins the numbers for Sunday, April 13.

[04/15/14 - 09:53 AM]
FOX Ranks No. 2 for the Week Among Adults 18-49, Adults 18-34 and Teens
FOX spins the numbers for the week of April 7-13.

[04/15/14 - 09:18 AM]
Up Week to Week, "Live with Kelly and Michael" Nearly Ties "Dr. Phil" as the #1 Syndie Talker of the Week
Disney-ABC Domestic Television spins the numbers for the week of March 31-April 4.

[04/15/14 - 08:42 AM]
Disney Night on "Dancing with the Stars" Is Up Week to Week and Year to Year - Season Highs in Teens and Kids
ABC spins the numbers for Monday, April 14.