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[08/01/12 - 12:53 PM]
21.8 National Rating for Last Night Is Highest Household Rating for Any Night of a Summer Olympics Since the 1996 Atlanta Games
NBC spins the numbers for Tuesday, July 31.

[via press release from NBC]

21.8 NATIONAL RATING FOR LAST NIGHT IS HIGHEST HOUSEHOLD RATING FOR ANY NIGHT OF A SUMMER OLYMPICS SINCE THE 1996 ATLANTA GAMES

38.7 Million Viewers Last Night is Most for the First Tuesday for any Non-U.S. Summer Olympics in the History of Televised Summer Olympics (1960)

35.6 Million Average Viewers and a 19.5/33 Household Rating for the First 5 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

21.8 Household Rating is Best for a Tuesday Night Telecast on ANY Network Since Salt Lake Games in 2002

Through 5 Days, 168.1 Million Americans Have Watched the Olympics on the Networks of NBCUniversal

7.7 Million Watch NBC's Daytime Show; 6.7 Million Tune in to Late Night

LONDON - August 1, 2012 - Last night's primetime coverage on NBC (8-11:43 p.m. ET/PT) earned a 21.8/35 national rating/share, the highest-rated night in ANY Summer Olympics since the 1996 Atlanta Games, and drew 38.7 million viewers, the most for the first Tuesday of a non-U.S. Summer Games in the history of televised Summer Olympics (Rome, 1960).

· The household (21.8) rating last night was the best Tuesday night telecast, on any network, since the 2002 Salt Lake Olympics (22.3 rating on 2/19/02).

· Last night's 21.8/35 household rating is nine percent higher than the first Tuesday night of the Beijing Olympics (20.0/34), and 19 percent higher than the first Tuesday night in Athens in 2004 (18.3/30), the last European Summer Olympics.

· The five-night average household rating of 19.5/33 is the highest for any non-U.S. Summer Olympics through the first Tuesday since the 1976 Montreal Olympics. The average rating is 10 percent higher than Beijing (17.8/31) and 27 percent higher than Athens (15.4/27).

With 38.7 million viewers, last night was the most-watched first Tuesday for any non-U.S. Olympics in the history of televised Olympics (Rome 1960). The viewership is 4.7 million more than the first Tuesday night of the 2008 Beijing Olympics (34.0 million), and is 8.6 million more than the first night of the 2004 Athens Olympics (30.1 million), the last European Summer Olympics.

Through the first Tuesday of the London Olympics, NBC is averaging 35.6 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 35.6 million is 4.3 million more viewers than Beijing (31.3 million) and nearly 10 million more than Athens (25.8 million).

Through 5 days, 168.1 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing's 167.8 at the same point through the Games.

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· NBC's daytime coverage yesterday drew and average 7.7 million viewers and a household rating/share of 5.4/15 (10 a.m.-5:30 p.m. ET/PT). There is no direct comparison to any past Olympics.

· For Beijing, the 10 a.m.-1 p.m. ET/PT daytime program drew an average of 5.9 million viewers and had a household rating/share of 4.3/14.

· In Athens, the 12:30-4 p.m. ET/PT program drew an average of 5.1 million viewers and had a household rating/share of 3.8/12.

· The late night program (12:45-1:28 a.m. ET/PT) drew 6.7 million viewers, 22% higher than the comparable night in Beijing (5.5 million). The household rating of 4.6/15 is 15% higher than the same night in Beijing (4.0/17).

FIVE-DAY METERED MARKET AVERAGE:
1. Salt Lake City 27.1/48
2. Kansas City 25.4/41
3. Denver 25.2/47
4. Milwaukee 25.1/42
5. San Diego 25.0/44
6. Columbus 24.5/41
7. Indianapolis 24.3/41
8. Norfolk 23.8/37
9. Richmond 23.6/38
10. West Palm Beach 23.0/38
T11. Washington 22.9/41
T11. Oklahoma City 22.9/36
T13. Minneapolis 22.6/42
T13. Austin 22.6/40
15. Albuquerque 22.5/37
16. Ft. Myers 22.3/39
T17. Sacramento 22.2/41 T17. St. Louis 22.2/37
T17. Portland 22.2/45
T17. Nashville 22.2/35

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





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