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[08/07/12 - 08:40 AM]
Monday's Broadcast Ratings: Summer Olympics Deliver Another 26 Million to NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, august 6, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (25.99 million viewers, #1; adults 18-49: 8.1, #1) was still the network to beat on Monday with its primetime coverage of the "2012 Summer Olympics" (25.99 million viewers, #1; adults 18-49: 8.1, #1).

FOX (2.71 million viewers, #4; adults 18-49: 1.1, #2) then topped the audience leftovers with repeats of "Hell's Kitchen" (2.77 million viewers, #8; adults 18-49: 1.1, #T3) and another "Hell's Kitchen" (2.65 million viewers, #9; adults 18-49: 1.1, #T3).

Next up was CBS (3.62 million viewers, #2; adults 18-49: 1.0, #3) and its repeat mix of "How I Met Your Mother" (3.31 million viewers, #7; adults 18-49: 1.0, #T6), "2 Broke Girls" (3.60 million viewers, #4; adults 18-49: 1.0, #T6), another "2 Broke Girls" (3.87 million viewers, #2; adults 18-49: 1.2, #2), "Mike & Molly" (3.83 million viewers, #3; adults 18-49: 1.1, #T3) and "Hawaii Five-0" (3.56 million viewers, #5; adults 18-49: 0.8, #9).

Meanwhile, ABC (2.80 million viewers, #3; adults 18-49: 0.9, #4) offered up originals from "Bachelor Pad" (3.38 million viewers, #6; adults 18-49: 1.0, #T6) and "The Glass House" (1.64 million viewers, #10; adults 18-49: 0.6, #10).

And finally, encores of "Perez Hilton All Access: Katy Perry" (0.67 million viewers, #11; adults 18-49: 0.3, #11) and "Remodeled" (0.47 million viewers, #12; adults 18-49: 0.2, #12) on The CW (0.57 million viewers, #5; adults 18-49: 0.2, #5) closed out the nighit. In the netlet's target demo (women 18-34), "Katy Perry" delivered a 0.3 rating while "Remodeled" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
0.00% - The Glass House
-9.09% - Bachelor Pad

Year-to-year changes (adults 18-49):
-54.55% - Bachelor Pad -72.73% - The Glass House (vs. Bachelor Pad)

[NOTE: Late-night metered market ratings will return after the Olympics.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/8/11):

FOX (6.01 million viewers, #2; adults 18-49: 2.5, #1) was the demo king on Monday thanks to fresh installments of "Hell's Kitchen" (6.51 million viewers, #2; adults 18-49: 2.7, #1) and "Masterchef" (5.52 million viewers, #3; adults 18-49: 2.3, #2).

ABC (6.87 million viewers, #1; adults 18-49: 2.2, #2) then was the most-watched network with its full-night premiere of "Bachelor Pad" (6.87 million viewers, #1; adults 18-49: 2.2, #3).

Next up was CBS (4.60 million viewers, #3; adults 18-49: 1.2, #3) with repeats of "How I Met Your Mother" (4.00 million viewers, #9; adults 18-49: 1.1, #T7), another "How I Met Your Mother" (4.13 million viewers, #8; adults 18-49: 1.3, #T5), "Two and a Half Men" (5.44 million viewers, #4; adults 18-49: 1.5, #4), "Mike & Molly" (4.89 million viewers, #5; adults 18-49: 1.3, #T5) and "Hawaii Five-0" (4.57 million viewers, #7; adults 18-49: 1.0, #9).

Meanwhile, NBC (4.42 million viewers, #4; adults 18-49: 1.0, #4) offered up encores of "America's Got Talent" (4.71 million viewers, #6; adults 18-49: 1.1, #T7) and "Harry's Law" (3.84 million viewers, #10; adults 18-49: 0.6, #10).

And finally, The CW (0.59 million viewers, #5; adults 18-49: 0.3, #5) did the same with repeats of "Gossip Girl" (0.75 million viewers, #11; adults 18-49: 0.3, #11) and "One Tree Hill" (0.43 million viewers, #12; adults 18-49: 0.2, #12).

Week-to-week changes (adults 18-49): Hell's Kitchen (12.5%), Masterchef (0.0%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.2/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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