or


[08/07/12 - 04:26 PM]
More Than 200 Million Viewers Tune In for the First 11 Days of the Olympics
NBC spins the numbers for Monday, August 6 plus its Olympics coverage to date.

[via press release from NBC]

MORE THAN 200 MILLION VIEWERS TUNE IN FOR THE FIRST 11 DAYS OF THE OLYMPICS

London Olympics Continue to Pace Ahead of Beijing and Athens in Every Measurement

Seven out of 10 Americans Have Watched the London 2012 Olympics

33.1 Million Average Viewership and 18.5 Household Rating for the First 11 Nights of the London Olympics is the Most for any Non-U.S. Summer Olympics in 36 Years

26.6 Million Average Viewership and 15.8 Household Rating Monday Night

LONDON - August 7, 2012 - Through 11 days, the London Olympics has reached 202.6 million total viewers across the Olympic Networks of NBCUniversal, averaged 33.1 million primetime viewers, and registered a household rating of 18.5/31, each posting significant gains compared to the 2008 Beijing Olympics and the 2004 Athens Olympics, the last European Olympics.

· Through 11 days, 202.6 million people have watched the Olympics on the networks of NBCUniversal, 2.8 million more than Beijing (199.8) through the same time period. The 2008 Beijing Games hold the record for the most-watched event in U.S. television history with 215 million viewers. The 202.6 million total viewers is 14.4 million more than Athens through the same period (188.2 million).

· Through the first 11 nights of the London Olympics, NBC is averaging 33.1 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 33.1 million is 3.5 million more viewers than Beijing (29.6 million), nearly 7 million more than Athens (26.2 million).

· The 11 night average household rating of 18.5/31 is the best for any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 18.5/31 is 8% higher than the first 11 nights from Beijing (17.2/30), and 17% ahead of the first 11 nights from Athens (15.8/28), the last European Summer Olympics.

· 10 out of the 11 nights of the London Olympics have out delivered Beijing among average viewers (P2+). In household ratings, the London Olympics have been equal to or greater than Beijing in 10 of 11 nights.

· Additionally, seven nights of the London Olympics have drawn more than 30 million viewers, equal to the 2008 Beijing Olympics (5) and 2004 Athens Olympics (2) combined.

# # #

PRIMETIME

Last night's coverage, which featured the men's 400m final, women's 400m hurdle final and women's uneven bars final, drew 26.6 million viewers, 1% higher than the Beijing Olympics (26.4 million) and 2% higher than the comparable night at the Athens Olympics (26.0 million), the last European Olympics.

Last night's primetime coverage on NBC (8:00-11:05 p.m. ET/PT) earned a 15.8/25 national rating/share, flat with the comparable night in Beijing (15.8/26).

HIGHEST RATED BY TIME ZONE (THROUGH 11 DAYS):
Mountain 21.8/38
Pacific 20.1/38
Central 20.0/34
Eastern 19.0/32

11-NIGHT METERED MARKET AVERAGE:
1. Salt Lake City 26.6/47
2. Milwaukee 24.4/41
3. Kansas City 24.2/40
4. Denver 23.8/45
5. Columbus, OH 23.3/39
6. Norfolk 23.1/36
7. Indianapolis 22.7/38
8. San Diego 22.5/40
9. Richmond 22.1/35
10. West Palm Beach 21.9/36
11. Albuquerque-Santa Fe 21.5/36
12. Minneapolis-St. Paul 21.4/41
13. Austin, TX 21.3/39
14. Portland, OR 21.1/38
T15. Oklahoma City 21.0/43
T15. Sacramento 21.0/34
17. Nashville 20.9/39
18. Ft. Myers-Naples 20.8/32
19 Atlanta 20.8/37
20. St. Louis 20.6/34

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.