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[08/14/12 - 11:46 AM]
The Hub TV Network's Summer Schedule Continues to Build with Big Audience Gains
The Hub spins the numbers for the week of August 6-12.

[via press release from The Hub]

THE HUB TV NETWORK'S SUMMER SCHEDULE CONTINUES TO BUILD WITH BIG AUDIENCE GAINS POWERED BY SPECIAL PROGRAM EVENTS AND STRONG PERFORMANCES OF ORIGINAL SERIES

Double and Triple-Digit Increases Continue to Fuel Network's Momentum

LOS ANGELES - Against strong Olympics competition, The Hub TV Network's summer schedule continued its across-the-schedule outstanding audience growth momentum the week of August 6-12 with double and triple-digit increases for programming in virtually all key audience demographics versus year-ago deliveries.

In particular, driving the week were special event marathons of the series "Care Bears: Welcome to Care-a-Lot" and "Pound Puppies," new episodes of Hub Original Series "Transformers Rescue Bots" and "Kaijudo: Rise of the Duel Masters," and impressive performances of regular series including "R.L. Stine's The Haunting Hour: The Series," "The Aquabats! Super Show!" and "Dan Vs."

For the week in Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+61%), Kids 6-11 (+39%), Women 18-49 (+80%), Adults 18-49 (+85%), Persons 2+ (+61%) and Households (+63%).

For the week In Prime (Monday - Sunday, 8 -11 p.m. ET), The Hub earned year-to-year delivery gains among Women 18-49 (+35%), Adults 18-49 (+54%), Persons 2+ (+8%) and Households (+14%).

With this week's success, in Total Day The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 32 consecutive weeks.

Week of 8/6/12

Daypart Performance (all times ET)

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 32 consecutive weeks.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+61%, 61,000), Kids 6-11 (+39%, 32,000), Women 18-49 (+80%, 27,000), Adults 18-49 (+85%, 50,000), Persons 2+ (+61%, 137,000) and Households (+63%, 93,000).

· In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Women 18-49 (+35%, 42,000), Adults 18-49 (+54%, 74,000), Persons 2+ (+8%, 169,000) and Households (+14%, 115,000).

Programming Highlights (all times ET)

· The Hub's "Pound Puppies" Marathon (Thursday, 9 a.m. - 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+366%, 163,000), Kids 6-11 (+419%, 83,000), Women 18-49 (+125%, 18,000), Adults 18-49 (+344%, 40,000), Persons 2+ (+335%, 226,000) and Households (+363%, 148,000).

· The Hub's "Care Bears - Monday Marathon" (Monday, 9 a.m. - 2 p.m.), featuring "Care Bears: Welcome to Care-a-Lot," earned year-to-year delivery gains among Kids 2-11 (+278%, 121,000), Kids 6-11 (+242%, 65,000), Women 18-49 (+740%, 42,000), Adults 18-49 (+610%, 71,000), Persons 2+ (+322%, 215,000) and Households (+155%, 130,000).

· Saturday's back-to-back new episodes of "Transformers Rescue Bots" (Saturday, 12:30-1:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+243%, 120,000), Kids 6-11 (+486%, 41,000), Women 18-49 (+186%, 20,000), Adults 18-49 (+71%, 48,000), Persons 2+ (+152%, 194,000) and Households (+100%, 122,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+1400%, 90,000), Kids 6-11 (+650%, 30,000), Women 18-49 (+1200%, 13,000), Adults 18-49 (+245%, 38,000), Persons 2+ (+679%, 148,000) and Households (+372%, 85,000).

· "R.L. Stine's The Haunting Hour: The Series" (Saturday, 6:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+145%, 186,000), Kids 6-11 (+289%, 136,000), Women 18-49 (+25%, 35,000), Adults 18-49 (+51%, 56,000), Persons 2+ (+87%, 325,000) and Households (+86%, 164,000).

· "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+150%, 100,000), Kids 6-11 (+529%, 44,000), Women 18-49 (+220%, 32,000), Adults 18-49 (+10%, 54,000), Persons 2+ (+54%, 175,000) and Households (+21%, 105,000).

· "Dan Vs." (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+137%, 83,000), Kids 6-11 (+227%, 49,000), Women 18-49 (+20%, 18,000), Persons 2+ (+64%, 121,000) and Households (+5%, 60,000)

(Source: Nielsen; program based dayparts; most current; 8/6/12-8/12/12 vs. 8/8/11-8/14/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





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· DAN VS (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (HUB)





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