[08/15/12 - 02:03 PM]
ABC Family's "Pretty Little Liars" is Summer's #1 Cable TV Series in Target Millennial Demos
ABC Family spins the numbers for Tuesday, August 14.

[via press release from ABC Family]

Quick Take for Tuesday, August 14, 2012 - Final National Ratings

"Pretty Little Liars" is Tuesday's #1 Scripted TV Telecast in Women 18-34 and Females 12-34; Is Summer's #1 Cable TV Series To Date in Key 12-34s

~Clean Sweeps All Cable Competition at 8 O'Clock Across Target Demos

"Beverly Hills Nannies" Soars by Double-Digits Week to Week in Key Demos; Delivers #2 Telecast in Total Viewers and Target 18-49s and 12-34s

"Pretty Little Liars" (8:00-9:00 p.m.)

"Pretty Little Liars" stood as Tuesday's #1 scripted TV telecast in Women 18-34 (702,000/2.1 rating) and Females 12-34 (1.29 million/2.8 rating), the #2 scripted cable TV telecast in Women 18-49 (974,000/1.5 rating) and #1 TV telecast in Female Teens (583,000/5.0 rating).

· At 8 o'clock, "Pretty Little Liars" delivered a clean sweep across target demos, standing as the #1 cable TV telecast across core 18-34, 18-49 and 12-34 measures.

· Summer 2012 to date, "Pretty Little Liars" is cable TV's #1 series in Viewers 12-34 (2.25 million/2.5 rating) and Females 12-34 (1.98 million/4.4 rating), the #1 scripted cable TV series in Women 18-34 (1.08 million/3.2 rating) and the #1 TV series in Female Teens (901,000/7.7 rating).

"Beverly Hills Nannies" (9:00-10:00 p.m.)

Pacing as ABC Family's #1 reality series on record in Women 18-34, "Beverly Hills Nannies" registered notable gains week to week, delivering its #2 telecast to date Total Viewers (765,000), Adults 18-49 (452,000/0.4 rating), Women 18-49 (385,000/0.6 rating), Viewers 12-34 (470,000/0.5 rating) and Females 12-34 (418,000/0.9 rating).

· Week to week, "Beverly Hills Nannies" grew across all demos, including by 22% in Women 18-34 (245,000 vs. 201,000), by 16% in Adults 18-49 (452,000 vs. 389,000) and by 33% in Women 18-49 (385,000 vs. 289,000).

About ABC Family:

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Source: NTI, U.S. ratings, 8/14/12, Live + Same Day. Summer 2012 to date: 5/28/12-8/14/12, most current.

  [august 2012]  


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