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Quick Take - National Ratings for Friday, August 17, 2012
"Shake It Up: Made In Japan" is Hit Comedy's 2nd-Highest Rated Telecast Ever, with 4.5 Million Total Viewers and 2.3 Million Kids 6-11;
Friday's #1 Scripted TV Telecast in Total Viewers
~Drives Disney Channel to #1 in Prime in Total Viewers and All Kid Demos
"Gravity Falls" Posts 2nd-Highest Ratings Ever; Friday's #1 Animated TV Telecast
Disney Channel Delivers Friday's Top 7 TV Telecasts in Kids 11-11, Top 8 in
Kids 6-11, Top 9 in Tweens 9-14, and the Top 3 Cable TV Telecasts in Total Viewers
Friday, August 17, 2012
The event episode "Shake It Up: Made In Japan," infused with Tokyo teen fashion and "J-Pop" music, delivered the hit sitcom's season highs in Total Viewers (4.54 million), Kids 2-11 (2.71 million/6.6 rating), Kids 6-11 (2.32 million/9.5 rating) and Tweens 9-14 (2.10 million/8.7 rating), becoming the series' #2 telecast of all time in the target demographics. "Shake It Up: Made In Japan" ranked as Friday's #1 scripted TV telecast in Total Viewers (#1 all cable), and was easily the #1 TV telecast in Kids 2-11, Kids 6-11 and Tweens 9-14.
Powered by "Shake It Up: Made In Japan" and "Gravity Falls," Disney Channel stood as Friday's #1 cable TV network in Total Viewers (3.61 million), towering over runner up SyFy by a hefty 75% (vs. 2.06 million), and was the #1 TV network in Kids 2-11 (2.21 million/5.4 rating), Kids 6-11 (1.86 million/7.6 rating) and Tweens 9-14 (1.58 million/6.6 rating).
At 9:30 p.m., an all new "Gravity Falls" became the series' #2 telecast on record in Total Viewers (3.87 million), Kids 2-11 (2.42 million/5.9 rating), Kids 6-11 (2.09 million/8.5 rating) and Tweens 9-14 (1.67 million/6.9 rating).
· Disney Channel held the Top 3 cable TV Telecasts in Total Viewers, and 4 of the Top 5 (#1 scripted TV with "Shake It Up):
· Disney Channel held Friday's Top 7 TV telecasts in Kids 2-11:
· Disney Channel held Friday's Top 8 TV telecasts in Kids 6-11:
· Disney Channel held Top 9 TV Telecasts in Tweens 9-14:
(Source: NTI, US ratings, Live + Same Day, 8/17/12.
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