[09/10/12 - 08:09 AM]
"Sunday Night Football" Delivers Best Metered-Market Results for Any Primetime Regular-Season Game Ever on NBC
NBC spins the numbers for Sunday, September 9.

[via press release from NBC]

Sunday Results:

· Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in every adults 18-49, total viewers, adults 18-34, adults 25-54 and ever other key demographic.

· In metered-market results, the Steelers-Broncos pre-season game was also a decisive #1 with an 18.0 rating, 29 share in metered-market households from 8:30-11:30 p.m. ET, up 7 percent versus the year-ago Cowboys-Jets game (16.9/27 in metered-market households)

· The 18.0 rating in metered-market households is the best for any primetime regular-season game ever on NBC. The previous best was a 17.7 (Minnesota-New Orleans Thursday 2010 NFL Kickoff game September 9, 2010).

· It's also the best overnights for any regular-season primetime NFL game on any network in more than 14 years (Denver-San Francisco, 19.3 on December 15, 1997).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [september 2012]  


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