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[09/11/12 - 10:44 AM]
ABC Weekly Ratings - "Bachelor Pad" Scores Best-Since-Premiere Numbers in Viewers and Young Adults
ABC spins the numbers for the week of September 3-9.

[via press release from ABC]

Primetime Ratings Report For the week of September 3, 2012 (Based on National Live + Same Day Program Ratings)

Penultimate Episode of ABC's "Bachelor Pad" Scores Best-Since-Premiere Numbers in Viewers and Young Adults

Growing from 4 Years Ago, ABC's "Your Voice, Your Vote - Democratic National Convention" is the Most-Watched Coverage on Wednesday Night

"Wipeout" is Up Week to Week by Considerable Double-Digit Margins

Spiking in its 3rd Season Finale, ABC's "Rookie Blue" Closes Out at 6-Week Highs

Boosted by "20/20," ABC is Friday's Most-Watched Net for the 2nd Straight Week

On Friday at 10pm, ABC's "20/20" Scores its Top-Rated Telecast Since Early June

WEEK No. 51:

Monday

"Bachelor Pad SP" (8:00-10:01 p.m.)

Building its overall audience for the 2nd straight week and rising 8% week to week in Adults 18-49, the season's penultimate episode of ABC's "Bachelor Pad" scored best-since-premiere numbers in viewers (4.5 million) and young adults (1.4/4) - since 7/23/12.

· Head to head from 8:00-10:00 p.m., ABC's "Bachelor Pad" dominated NBC's 2-hour finale of "Stars Earn Stripes" (2.9 million and 0.9/2) by 55% in Total Viewers and by 56% in Adults 18-49.

· In the 9 o'clock hour, "Bachelor Pad" outdrew the season finale of Fox's "Hotel Hell" in Total Viewers (4.4 million vs. 4.3 million).

Wednesday

"Your Voice, Your Vote - 2012 Democratic National Convention" Coverage (10:00-11:29 p.m.)

Surging over its lead-in at 10:00 p.m., ABC News' "Your Voice, Your Vote - 2012 Democratic National Convention" coverage ranked No. 1 on Wednesday night in Total Viewers (4.6 million), Adults 18-49 (1.1/3-tie) and Adults 25-54 (1.5/4-tie).

· ABC's DNC coverage was up by double-digit percentages from the comparable night 4 years ago (8/27/08), jumping by 33% in Total Viewers, by 22% in Adults 18-49 and by 36% in Adults 25-54.

· ABC News' "Your Voice, Your Vote - 2012 Democratic National Convention" shot up over the previous night across the board: Total Viewers (+41%), Adults 18-49 (+38%) and Adults 25-54 (+50%).

Thursday

"Wipeout" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's "Wipeout" grew week to week by 20% in Total Viewers (4.2 million vs. 3.5 million) and by 27% in Adults 18-49 (1.4/4 vs. 1.1/4).

"Rookie Blue" (9:00-10:00 p.m.)

Building audience for ABC at 9:00 p.m. against stiff competition from CBS' "Big Brother 14," MTV's "2012 VMAs" and DNC coverage, ABC's 3rd season finale of "Rookie Blue" shot up week to week by 34% in Total Viewers (5.1 million vs. 3.8 million) and by 33% in Adults 18-49 (1.2/3 vs. 0.9/3). In addition, the season closer of the ABC drama built audience throughout its telecast, picking up 4% in viewers from its first half-hour to its second half-hour.

· In viewers and young adults, "Rookie Blue" closed out its season with 6-week highs - since 7/26/12.

· Compared to the first hour of its year-ago finale in the 9:00-11:00 p.m. time period, "Rookie Blue" was up in both Total Viewers (+13%) and Adults 18-49 (+20%).

"Your Voice, Your Vote - 2012 Democratic National Convention" (10:00-11:11 p.m.)

ABC News' "Your Voice, Your Vote - 2012 Democratic National Convention" beat CBS News' coverage of the DNC by 21% in Total Viewers (4.0 million vs. 3.3 million), by 8% in Adults 25-54 (1.3/3 vs. 1.2/3) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3).

Friday

Driven by big turnouts for two hours of "20/20," ABC stood as the most-watched television network on Friday evening (5.1 million) for the 2nd week in a row, outperforming CBS by 19% (4.3 million), NBC by 89% (2.7 million) and Fox by 155% (2.0 million). The Net claimed the Top 2 programs in Total Viewers on Friday night, with "20/20-FRIDAY" and "20/20."

· ABC delivered its largest audience on the night in more than 2 months - since 7/6/12.

"20/20-FRIDAY" (9:00-10:00 p.m.)

ABC's encore "20/20-FRIDAY" ranked as Friday's most-watched TV program overall (5.3 million). The ABC newsmagazine outdrew repeat dramas in the 9 o'clock hour on CBS by 1.4 million viewers ("CSI: NY" = 3.9 million), NBC by 3.7 million viewers ("Grimm" = 1.6 million) and Fox by 3.3 million viewers ("Bones" = 2.0 million).

· Soaring over the prior week by 15% in Total Viewers, "20/20-FRIDAY" hit a 9-week high - since 7/6/12.

"20/20" (10:00-11:00 p.m.)

ABC's rebroadcast "20/20" registered as Friday's 2nd-most-watched program, behind only its "20/20-FRIDAY" lead-in. From 10:00-11:00 p.m., ABC's repeat "20/20" finished No. 1 in Total Viewers, beating NBC's original "Dateline" by double-digit margins in Total Viewers (+26% - 4.8 million vs. 3.8 million), Adults 25-54 (+31% - 1.7/5 vs. 1.3/4) and Adults 18-49 (+44% - 1.3/4 vs. 0.6/3).

· "20/20" jumped week to week by 31% in Adults 25-54 and by 44% in Adults 18-49, matching its best ratings in the time slot since early June - since 6/8/12.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 09/03/12.





  [september 2012]  
S
M
T
W
T
F
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· 20/20 (ABC)
· BACHELOR PAD, THE (ABC)
· BIG BROTHER (CBS)
· BONES (FOX)
· CSI: NEW YORK (CBS)
· DATELINE NBC (NBC)
· GRIMM (NBC)
· HOTEL HELL (FOX)
· ROOKIE BLUE (ABC)
· STARS EARN STRIPES (NBC)
· WIPEOUT (TBS)





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